Top 18 DIY Affiliate Programs in 2026 to Monetize Your Creative Content

According to Technavio, the global arts and crafts market is estimated to grow by 9.3% in the next 5 years. This is mainly thanks to the DIY trends among young audiences. If you’re looking to earn money in this promising market, starting with a top DIY affiliate program can boost your chances of success.

The article below has collected the top 18 arts and crafts affiliate programs for you. Read through each program and be sure to check carefully before applying one.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating
Amazon Associates	4%	1 day (24h)	DIY tools, kits, household crafting supplies	⭐⭐⭐⭐☆
Etsy (Awin)	4% (bloggers), 10% (creators)	30 days	Handmade crafts, unique gifts, custom products	⭐⭐⭐⭐☆
The Maker’s Map	10% (+3% sub-affiliate)	Not specified	Craft kits, printables, embellishment boxes	⭐⭐⭐⭐☆
Creativebug	~30% (monthly subscription)	30 days	DIY classes, online craft learning	⭐⭐⭐⭐☆
BLICK Art Materials	10%	1 day (24h)	Art tools, professional-grade supplies	⭐⭐⭐☆☆
Scrapbook	20%	30 days	Scrapbooking, paper crafts, DIY tutorials	⭐⭐⭐⭐⭐
Cricut	25%	5 days	DIY machines, smart tools, craft materials	⭐⭐⭐⭐☆
Hobby Lobby	4%	3 days	Arts & crafts supplies, decor items	⭐⭐⭐☆☆
Cratejoy	10%	60 days	Subscription boxes (DIY, beauty, crafts)	⭐⭐⭐⭐⭐
Zazzle	15%	45 days	Personalized gifts, custom designs	⭐⭐⭐⭐☆

18 Best DIY Affiliate Programs

1. Amazon

Amazon is one of the biggest e-commerce platforms for finding DIY tools, kits, and materials. Users can find popular DIY item providers such as Avery, Bosch, Makita, and more.

You can join their Amazon Associates and enjoy a 4% commission on every successful DIY purchase. The cookie duration lasts for only 24 hours from customers’ first click on your link.

Amazon processes affiliate payouts via different methods, such as bank transfer, cheques, or Amazon Gift Certificates. However, the payment threshold for cheque is $100, while others are only $10.

You’ll receive full access to their collection of banners and links when joining Amazon Associates. Plus, they have exclusive native shopping ads to help you directly lead the audience to their desirable items.

2. Etsy

Etsy is a top global marketplace of creative and unique goods for DIY crafts. Their platform collects unique and specially crafted items across fashion, home decor, jewelry, and more.

Managed through Awin, the Etsy affiliate program for bloggers and publishers offers a 4% commission rate on each sale. They also have an exclusive program for content creators with a 10% commission rate for every qualified order.

The cookie duration lasts for 30 days from customers’ first click on your link. You’ll earn a commission for any order made within this time frame.

Etsy has a wide selection of banners for each category to help affiliates choose suitable templates. You can also access their product feeds to explore new launches and select potential items for your audience.

3. The Maker’s Map

The Maker’s Map provides curated craft kits and printables to support hands-on creative projects. Users can also register for their Crafty Crate subscription boxes to receive lovely embellishments every month.

You can enjoy a 10% commission rate on each qualified order when joining their affiliate program. Plus, you can also earn a 3% commission per sale via your sub-affiliates’ link. You’ll receive all payouts via PayPal only.

The Maker’s Map encourages affiliates to use pre-made banners and links for promotional campaigns. Moreover, you can create reviews or tutorial videos to engage more customers and boost conversions.

4. Creativebug

Creativebug gives users access to thousands of online DIY and art classes in every field. Additionally, they update new DIY instructions on their blogs and live events.

The Creativebug affiliate program offers afffiliates the chance to earn different commissions on each qualified plan subscription.

• Unlimited Plan: $7.95
• Unlimited Plus Plan: $9.95

Moreover, you can earn a 30% commission on each monthly subscription via your affiliate link. You can earn a credit for purchases within a 30-day cookie duration. Creativebug pays their affiliates on a monthly basis after checking all the sales from your link.

The brand gives you exclusive promotional imagery and assets to promote their products. You can also receive information about new products and promotions in their newsletters.

5. BLICK Art Materials

BLICK Art Materials supplies all types of high-quality art tools for beginners and professionals. They mainly sell products from well-known brands, such as Fabriano, Arcor, Alvin, and more.

Managed through CJ Affiliate, their DIY affiliate program offers affiliates a 10% commission rate on every sale. The cookie duration activates from customers’ initial click on your link and lasts only 24 hours.

BLICK Art Materials gives detailed performance reports to help affiliates optimize their campaigns effectively. Plus, you can freely use their banners and links on your website to drive more attention.

6. Scrapbook

Scrapbook is a leading online retailer of scrapbooking, paper crafting, and DIY tools. Additionally, they provide various educational resources and crafting tools for enhancing scrapbooking skills.

Once joining their craft affiliate program, you can enjoy a 20% commission rate across all orders via your affiliate link. You’ll receive an approved commission if customers click on your link and purchase within a 30-day cookie duration.

Scrapbook has various banners and marketing tools for affiliates to place on their sites. Plus, they create weekly promotions to help affiliates boost more conversions. Their affiliate team is available anytime you have problems related to the program.

7. Cricut

Cricut assists users in creating do-it-yourself projects with smart tools and materials. Their Cricut Design Space software helps users create decoration household and apparel projects.

The Cricut affiliate program offers affiliates a 25% commission rate on each qualified product sale. The cookie duration is only 5 days, counting from the moment customers click on your affiliate link.

If you introduce a new affiliate to their program, you can earn £10 for every successful referral. Plus, Cricut gives you a 30% discount on all their products after joining their program.

8. Hobby Lobby

Hobby Lobby owns over 1,000 arts and crafts stores across the US. They offer over 70,000 products, including tableware, floral items, fabrics, and jewelry-making supplies.

You can join the Hobby Lobby affiliate program via CJ Affiliate. You can earn a 4% commission across all types of product sales. The cookie duration remains active for only 3 days, counting from customers’ first click on your link.

You should note that Hobby Lobby ships within the US continental. Therefore, you should create content focused mainly on the US audience to boost conversions.

They give affiliates exclusive banners for each promotional campaign to increase visuals. You can also access a product data feed of 60,000 supplies to choose suitable items for your audience.

9. Cratejoy

Cratejoy delivers monthly subscription boxes with diverse materials and accessories for DIY, therapy, beauty, and more. They change products in boxes every month to bring new experiences for subscribers.

You can join the Cratejoy affiliate program and earn a 10% commission on each qualified sale. You’ll have 60 days from customers’ initial click on your link to benefit from their purchases.

Cratejoy issues affiliate payouts through their affiliate network, ShareASale. You’ll receive your earnings on the 15th of each month via check or direct deposit.

You can access their extensive library of images to select product photos for your campaigns. Moreover, you can use their coupon codes to persuade your audience to purchase.

You need to sign up for ShareASale to join the Cratejoy affiliate program. ShareASale will consider your application and email you in 48 hours.

10. Zazzle

Zazzle is a global online marketplace for self-made designs and products. Users can customize accessories with photos, names, and unique patterns as special gifts for their loved ones.

You can earn a 15% commission per sale when joining the Zazzle affiliate program. You can earn a commission for purchases within a 45-day cookie duration. Zazzle pays you via check and PayPal once your account balance reaches a $50 payment threshold.

You can utilize their banners to create attractive content for your website. Plus, the brand provides detailed guides on generating effective links to drive more traffic to your sites.

11. JDS DIY

• Commission rate: 5%
• Cookie duration: 45 days

JDS DIY supplies a vast collection of tools and materials for DIY home improvement. Their diverse product line caters to both casual DIY enthusiasts and professionals.

12. Michaels

• Commission rate: 10%
• Cookie duration: 24 hours

Michaels operates arts and crafts stores of scrapbooking, painting, knitting, and DIY home decor. They also develop Artistree so that users can customize their framing merchandise.

13. Craftybase

• Commission rate: 15%
• Cookie duration: 90 days

Craftybase is an inventory software designed for small businesses in the craft industry. They help companies to streamline their operations and handle bookkeeping tasks.

14. Family Handyman

• Commission rate: 35-45%
• Cookie duration: 30 days

Family Handyman publishes guidance content for DIY home repairs, woodworking, and gardening projects. They also develop the DIY Tip Genius app to give exclusive professional insights and clever DIY ideas.

15. B&Q

• Commission rate: 2%
• Cookie duration: Not mentioned

B&Q specializes in providing DIY products for home improvement and gardening. The brand also gives free planning appointments and online design tools for home decoration.

16. Annie’s Craft Shop

• Commission rate: 5-30%
• Cookie duration: Not mentioned

Annie’s Craft Shop supplies unique and exceptionally crafted products for home decoration. Additionally, they sell various crocheted items like scarves, pillows, blankets, and more.

17. DIY

• Commission rate: $1
• Cookie duration: Not mentioned

DIY creates various online creative development courses for children between 7 and 13. Their online learning community covers over 5,000 projects across 150 skills.

18. DIY-IT

• Commission rate: 1-20%
• Cookie duration: Not mentioned

DIY-IT uses AI to generate step-by-step DIY instructions from images only. They also create a community for creators to share DIY projects on crafting, home improvement, gardening, and more.

Which DIY Affiliate Programs Pay the Highest Commissions?

Not all affiliate programs are created equal. While big-box retailers are convenient, they often pay very little per sale.

To make the most money, you need to know which types of products offer premium rates and which ones have high price tags.

In this section, we’ll rank the top-paying DIY categories.

We will also look at the balance between high commission percentages and high order values, so you can decide where to spend your energy.

Digital Product Programs: 20-50% Commissions with Instant Delivery

To grow your bank balance quickly, look at digital products.

While retailers like Amazon offer a tiny 2-5% commission, digital creators—selling woodworking plans, patterns, or DIY courses—regularly pay 20-50%.

🧠 The Logic Behind High Payouts
The gap exists because digital items cost nothing to reproduce. Unlike a physical table saw, a PDF involves no manufacturing, shipping, or storage.

This allows creators like Ana White (30%) or House of Wood (25%) to offer massive commissions while remaining profitable.

🚀 Why Digital Often Beats Physical:

• 5-10x Higher Profit: Selling a $30 course earns you $6-$15, whereas a $30 Amazon book nets only $0.90.
• No Shipping Headaches: Instant delivery means no delays, stock issues, or damaged goods, leading to fewer refunds.
• Evergreen Content: Proven plans stay useful forever and won’t be discontinued next season.

🎯 My Strategy for Conversions
Showing proof is key. I recently shared a photo of a farmhouse table I built, noting: “I used these specific House of Wood plans to get the joinery perfect.”

This personal touch generates steady $8 commissions.

Top Opportunities:

• Skillshare: Pays 50% of the first month plus $7 per free trial.
• Udemy: 20% commissions; high-ticket referrals can net $40 each.
• Pattern Marketplaces: Creativebug (40%) and Ravelry (30%) excel at impulse buys.

Selling 50 copies of a $35 course at 30% commission earns $525/month. Scale to five products, and you’ve built a $2,500+ passive income stream.

Premium Tool Brands: 8-15% for High-Ticket Equipment

If digital products are the “high-percentage” play, premium tool brands are the “high-dollar” play.

These buyers view quality equipment as an investment rather than a cost.

Don’t let the lower percentages fool you.

When working with brands like Festool (12%), Leigh Jigs (15%), or Jet Tools (10%), the price points are much higher.

A 5% commission on a $40 drill is $2.

A 12% commission on a $1500 Festool track saw is $180.

You would need to sell 72 drills to match one track saw.

For serious hobbyists, the premium tool is often an easier sell because it solves a bigger problem.

These brands are protective of their image. Programs like Infinity Cutting Tools (12%) have strict requirements:

• Great Visuals: Professional photos and a clean website.
• Technical Detail: Discuss specific specs like run-out or dust collection.
• Teaching Content: They want educators, not “coupon sites.”

High-ticket buyers research for weeks. With 60-90 day cookies, you get credit even if they wait two months to purchase.

Pro Tip: Build authority by reviewing tools you already own. Once you have a library of deep-dive content, these elite programs are more likely to approve you.

Woodworking Specialists: 6-12% with Research-Friendly Cookie Windows

If premium brands like Festool feel out of reach, woodworking specialists like Rockler (6%), Woodcraft (8%), and Highland Woodworking (10%) are the perfect middle ground.

These programs are easier to join, typically requiring only 3,000 to 5,000 followers.

The secret here is the cookie window.

Woodworking projects take time to plan; a buyer might click your link for a $12 set of shelf pins today, but return weeks later to buy $300 in lumber and tools.

Because programs like Peachtree (8%) or Klingspor (10%) offer 45-90 day cookies, you get a commission on the entire basket, even a month later.

📃 The “Full Project” Material List:

Don’t just link one tool.

Create a guide linking to hardware, finishes, and specialty tools across different suppliers.

🎓 Teach a Skill:

People buy supplies while learning.

A “How to Cut Dovetails” tutorial naturally leads to sales of premium saws and chisels.

🔁 Build Repeat Buyers:

Woodworkers are high-value customers.

Once you refer them to a reliable supplier for sandpaper or lumber, they often return monthly, creating a steady income.

If you promote 3-4 of these specialist programs, an audience of 10,000 followers can generate $800-$2000 a month.

Since these followers are “high-intent” buyers, they are worth much more than a general DIY audience.

Craft Subscription Boxes: 10-25% Recurring Commissions

While woodworking specialists pay once per item, craft subscription boxes like CrateJoy (15-20%) and KiwiCo (15%) pay for the long haul.

You receive a commission every month the customer remains a subscriber.

A single successful post can pay you for a year or more.

Refer 20 subscribers to a $35/month box at a 20% commission, and you earn $7 per subscriber—totaling $140 in monthly passive income from one campaign.

“Churn” is the rate at which people cancel, typically 35-45% within six months.

Instead of annual projections, focus on Lifetime Value (LTV).

A $30 box with a 20% rate and a 7-month average stay earns you $42 per referral—a fantastic return compared to one-time sales.

Hence, to keep the commission rolling, you should do:

• Monthly Unboxings: Showcasing current contents keeps existing subscribers excited and attracts new ones.
• Help Them Finish: Subscribers who complete projects are 60% less likely to cancel. Tips and tricks videos help protect your monthly commissions.
• Target “Super-Hobbyists”: Dedicated enthusiasts (like resin casters or knitters) often stay for 9-12 months, whereas general crafters may only stay for four.

These companies prioritize high-quality traffic with high retention.

When applying, demonstrate that your audience is active and perfectly matches their specific niche.

How Do You Choose Which DIY Programs to Promote?

Picking the right affiliate programs is the difference between earning $200 or $2,000 a month from the same amount of traffic.

This section gives you a simple plan to pick the best partners based on your style, your audience, and the type of content you enjoy making.

Most successful affiliates don’t sign up for every program they find. Instead, they focus on 2–4 core partnerships that make the most money with the least amount of extra work.

Match Programs to Your Content Type and Strengths

The first step is matching your affiliate partners to the way you create content.

An expert woodworker making 40-minute deep dives needs a different partner than a “weekend warrior” posting quick home hacks.

Here’s how you can find your content fit:

Assess Your Audience’s Intent and Buying Timeline

Not every visitor is ready to buy the moment they find you.

Understanding “intent”—how close they are to making a purchase—helps you pick programs with the right payouts and “cookie” lengths.

But on top of that, intent matters:

🛍️ High-Intent (Ready to Buy):

These people search for specific things like “DeWalt vs Milwaukee drill.”

They have their credit card out and just need to know which one to pick. These visitors buy at a high rate (2–5%). For this group, pick programs with the highest commission rates.

🧐 Mid-Intent (Doing Research):

These visitors search for things like “tools needed to build a table.”

They are planning a project but might not buy today. For them, pick programs with long “cookies” (60+ days) like Festool or Woodcraft.

This ensures you still get paid even if they wait a month to buy.

🔎 Low-Intent (Just Browsing):

These people look for “easy weekend projects.” They rarely buy expensive tools right away.

For this group, stick with big stores like Amazon or Lowe’s where they can buy small “impulse” items to start their project.

To make the most money, match your content to the right program.

I use a simple rule: use specialist shops (like Rockler) for your deep-dive reviews and big retailers (like Amazon or Lowe’s) for your casual project ideas.

This covers you for both the big-ticket tool sales and the small, daily supply runs.

Factor in Your Traffic Volume and Conversion Capacity

Once you understand why your audience is visiting, look at your actual traffic numbers.

Managing 15 affiliate programs is exhausting, and if you have only a few hundred visitors, the extra effort isn’t worth it.

New Affiliates (Under 3,000 monthly visitors) should keep it simple by focusing on 1–2 easy programs like Amazon or ShareASale to build momentum.

Growing Affiliates (3,000–10,000 monthly visitors) can transition to a “Core Four” setup: Amazon, a premium brand, a specialty shop, and a high-commission digital product.

Established Affiliates (10,000+ monthly visitors) should optimize 6–8 core programs while adding seasonal partners.

The Math of Scaling reveals that with a 2% conversion rate and a $10 commission, 1,000 visitors earns $200, while 10,000 visitors earns $2,000.

Often, the best strategy isn’t finding new programs, but growing your traffic so your current ones pay more.

Consider Geographic Coverage and International Accessibility

One of the biggest mistakes I see is “wasted traffic.”

Most premium DIY programs—like Home Depot, Lowe’s, or Rockler—only ship to the US and Canada.

If 40% of your readers live in the UK or Australia, they are clicking links they can’t use. You get zero commission, and they get an annoying “Product not available” page.

To serve a global audience, use Amazon’s International Tools like OneLink to automatically route readers to their local stores.

Prioritize Digital Products as the ultimate “global hack”; items like PDF plans or online courses have no shipping limits and sell instantly worldwide.

Always Check Your Analytics to see where your readers live. If your traffic is geographically split, prioritize brands with international reach.

This ensures you capture commissions from every region without the logistical headache of physical shipping.

Think about it this way: If you have 10,000 monthly visitors but only 60% are in the US, promoting US-only programs means you are ignoring 4,000 potential customers.

By switching to international-friendly links or digital products, you could increase your earning base by 67% overnight without writing a single new post.

How Do You Promote DIY Affiliate Products Effectively?

Picking a great affiliate program is only the first step.

To actually see money in your bank account, you need to put the right products in front of the right people.

DIY affiliates usually promote products through seven main channels.

Each one has a different conversion rate. Instead of trying to be everywhere at once, pick 2–3 channels that match your strengths. Here are the most effective methods for top earners today:

Method 1 – Blog Content & SEO Strategy

If you enjoy writing and are patient, blogging is like owning digital real estate. By creating high-quality articles, you can rank on Google and get free traffic for years.

How it Works: You write posts for “buyer-intent” keywords.

These are phrases people search for when they are ready to spend money, such as “best cordless drill” or “farmhouse table supply list.”

Project Tutorials:

Share a step-by-step guide and link to every supply as you mention it.

These buy at a rate of 2–4%.

Tool Comparisons:

Put two popular tools head-to-head (like DeWalt vs. Milwaukee).

These convert at 1.5–3% because the reader is still deciding which brand to trust.

Fix-It Guides:

Help someone fix a common problem (like a squeaky door) and link to the specific oil or tool they need.

Let’s say you write an article titled “Best Cordless Drills Under $150.”

• Traffic: 480 visitors a month.
• Conversion: 2% buy a drill (~10 sales).
• Profit: At a 9% commission on a $130 drill, you earn about $117 a month from that one article.

Once that post ranks, that $117 is almost entirely passive income.

Method 2 – YouTube Video Reviews & Tutorials**

If you are comfortable on camera, YouTube is the most powerful way to build trust.

Unlike a blog where people just read your words, YouTube lets them see the tool in action.

Why YouTube Converts Better: Video builds a “bridge of trust.”

When a viewer sees you drive a long screw into a solid wood beam without the tool struggling, they stop wondering if the tool is good.

This is why YouTube often sees conversion rates of 3–5%—higher than almost any other social platform.

Here’s your Youtube strategy:

• Use the Description: Organize your links by “timestamp.” If you show a drill at the 4-minute mark, put the link right there in the text.
• The Pinned Comment: Put your full supply list in the very first comment and “pin” it to the top so everyone sees it.
• Target Serious Buyers: YouTube is perfect for reaching people who are ready to spend $500 to $2,000 on high-end equipment.

Imagine you make a “Milwaukee vs. DeWalt” comparison video that gets 25,000 views.

Conversion: 4% of viewers click and buy.

Profit: If they buy a $280 tool at a 10% commission, a single video can easily make over $1,000 during its lifetime.

YouTube videos don’t just stay on YouTube. They also show up in Google search results, giving you two ways to get found.

Method 3 – Instagram & TikTok Content

While blogs and YouTube offer high trust and deep info, platforms like Instagram and TikTok are all about getting found by new people.

These short videos (15–90 seconds) are perfect for showing finished projects, quick hacks, and “before and after” reveals that stop people from scrolling.

Since you can’t put clickable links in a TikTok or Instagram caption, your goal is to send people to your “Link in Bio.”

Use a simple landing page that lists the tools and supplies you used in your latest videos.

Viral Reach vs. Low Conversion:

These platforms have lower conversion rates (1–2%) because people are browsing for fun, not searching for a product.

However, the viral potential is huge.

single video can reach a million people, which makes up for the lower buying rate.

Targeting the Modern DIYer:

This works best if you target a younger audience (ages 18–40) interested in home decor, crafts, and “aesthetic” projects.

Imagine you post a 30-second video of an epoxy resin tray that gets 850,000 views.

• Interest: Those views lead to 12,000 profile visits and 4,200 link clicks.
• Sales: At a 1.5% conversion rate, you get 63 sales.
• Profit: With an $85 average order and an 8% commission, you earn $428 from that one video.

Method 4 – Pinterest Marketing Strategy

If Instagram is about the “now,” Pinterest is about the future. Pinterest is not really social media; it is a visual search engine.

People use it to save ideas for projects they plan to do weeks or months later.

You create vertical images (“Pins”) that show a beautiful project with a text overlay like “DIY Farmhouse Table for Under $100.” These pins link back to your blog post or YouTube video.

Let’s look at a “Farmhouse Coffee Table” pin. You create several different images for one blog post.

• Reach: Over 12 months, those pins get 45,000 views and 1,350 clicks to your site.
• Sales: At a 2.5% conversion rate (higher because they are clicking to read a full guide), you get 34 sales.
• Profit: With a $95 average order and a 6% commission, that single post earns you $193 every year.

Don’t just post once. Create 5–10 different images for every single project to see which look your audience likes best.

Method 5 – Email Marketing to Subscribers

While social media and Pinterest are great for finding new people, email marketing is how you keep them.

Most visitors will leave your site and never come back. Email allows you to “capture” those people and build a long-term relationship.

This is why email often has the highest conversion rate—usually between 5% and 8%.

You can’t just send links and expect people to buy.

To build a successful list, follow the 70/30 Rule: 70% of your emails should be helpful, educational tips (like a free woodworking plan), and only 30% should be product recommendations.

Lead Magnets:

Give people a reason to sign up. Offer a “Shop Setup Guide” or “5 Free Furniture Plans” in exchange for their email.

The Power of Seasons:

Certain times of the year are “gold mines” for DIYers.

Father’s Day, Black Friday, and the start of spring are when people spend the most. A single well-timed email during these periods can drive nearly half of your yearly income.

Because these people already know and trust you, they are much more likely to take your advice.

Cold traffic from a search engine might buy at a 1% rate, but your email subscribers often buy at a rate 5 to 10 times higher.

Imagine sending a Father’s Day email to a list of 3,200 subscribers:

• Engagement: A 22% open rate means 704 people read your email.
• Sales: If 6% of them buy a tool you suggested, that’s 42 sales.
• Profit: With an average order of $165 and a 9% commission, you earn $624 from one email.

A list of 1,000 subscribers might take a few months to build, but it can consistently generate $225 to $770 every time you send a promotional email.

It is the most reliable safety net an affiliate can have.

Wrapping Up

Launching an affiliate program for your DIY store is one of the most authentic ways to grow your brand. This creative world thrives on trusted recommendations from passionate makers that you can’t reach with traditional ads alone.

By setting clear goals, designing irresistible commissions, and recruiting the right creators, you build an army of brand advocates. The key is to keep them motivated with great resources and use data to guide your strategy. With a powerful tool like UpPromote to manage tracking and analytics seamlessly, you can focus on building relationships.

Start your program today, and turn the creativity of your community into your most powerful and profitable sales channel.