Top 24 Affiliate Marketing Programs in Malaysia in 2025

Affiliate programs are mutually beneficial for merchants and affiliates. Affiliates can earn additional income by promoting products they love. Meanwhile, merchants can leverage affiliates’ reach to boost their sales and visibility.

If you’re looking to monetize your content, consider these top affiliate programs in Malaysia. Explore each one carefully to see which aligns with your goals.

Later on, we’ll outline simple steps to help brands get started with affiliate marketing in Malaysia.

TL;DR

Finding the best offer for the Malaysia affiliate program? Here are the top brands with attractive commissions in Malaysia for you to start earning extra income:

• Watson (Commission: 10%, Cookie: 30 days)
• Zalora (Commission: 4-6%, Cookie: 7 days)
• Sephora (Commission: 4.2%, Cookie: 30 days)
• VPS Malaysia (Commission: 5%, Cookie: 90 days)
• Hostinger (Commission: 40%, Cookie: 30 days)
• Agoda (Commission: 4-5%, Cookie: 24 hours)
• Klook (Commission: 2-5%, Cookie: 30 days)
• Time Internet (Commission: RM80, Cookie: 30 days)
• Shopee (Commission: 10%)
• FoodPanda (Commission: 7%, Cookie: 7 days)

Malaysian brands can leverage affiliate marketing to expand their reach and promote their products. Keep reading to learn the essential first steps to launching an affiliate program in Malaysia.

• You can start by selecting the right affiliate solution. Comprehensive software like UpPromote can help you set up your program in a few minutes.
• Next, it’s important to determine commission rates for your partners. You can choose to reward them per sale, per item, or per order.
• Then, you need some tracking methods to monitor affiliate performance. Affiliate links and discount coupons are the most common options.
• Finally, quality partners will likely bring sales to your store. Pick affiliates that match your niche or align with your marketing goals.

UpPromote affiliate software makes it effortless to manage and scale affiliate campaigns. Malaysian brands can custom commission rates, access real-time performance insights, automate payouts, and much more.

Top 24 Best Affiliate Programs in Malaysia of 2025

Pressed on time? Here are the top affiliate programs in Malaysia with the most attractive perks.

1. Watson

Watson is a top retailer of health and beauty products in Asia, especially Malaysia. Most of Watson’s products are sustainable and safe for both adults and children.

Managed through the Optimise network, the Watson affiliate program offers affiliates a commission rate of 10% for every successful order through their unique link. The cookie duration is 30 days, which means you can earn approved commissions within 1 month from the customers’ first click.

Watson supports their partners by providing marketing tools for laptop and mobile platforms. They also create a unique link for each publisher and regularly update vouchers and product feeds.

 

2. Zalora

Most Malaysians come to Zalora to shop for top clothing and beauty brands. Their huge selection has over 50,000 products to enhance your online shopping experience.

You can join the Zalora affiliate program by signing up at Involve Asia or Optimise. Zalora pays affiliates a 6% commission per new customer sale and 4% for returning customers. The cookie duration lasts for only 7 days, so the approved commission is counted within a week.

Zalora offers their partners multiple campaign materials to boost promotion results. Affiliates can pick the perfect banner sizes for their platforms. Zalora also creates unique links and vouchers to help affiliates attract more buyers.

 

3. Sephora

Sephora is trusted by Malaysians as a French retailer of personal care and beauty products. They have over 340 luxurious brands in their Sephora collection for their customers.

Sephora runs their affiliate program through Rakuten Advertising, a top affiliate network. Affiliates who join their program can earn a 4.2% commission per sale through their affiliate link. The tracking period for the credited commission is 30 days.

Sephora will regularly send their partners exclusive newsletters and product sneak peeks. Affiliates will also receive unique special offers and banners to maximize their promotion efforts.

 

4. VPS Malaysia

VPS Malaysia is one of the first choices when it comes to secured cloud VPS hosting in Malaysia. The brand creates various VPS plans for servers such as Forex, Windows, Linux, and more.

The VPS Malaysia affiliate program is easy to apply for on their site. Affiliates earn a 5% commission on each hosting plan purchase, with an extra 5% for plan renewals. The cookie duration lasts up to 90 days.

VPS Malaysia pays their affiliates through Malaysia bank account and credit balance. Global affiliatescan use PayPal as their payment method. The payment threshold for every payment option is RM100.

Affiliates can access VPS Malaysia’s exclusive banners, logos, and graphics. You can leverage these tools to make your promotion more appealing.

 

5. Hostinger

Hostinger has everything you need to create a website online without any effort. After customers fill out the form, Hostinger will build a website with their fast-hosting technology.

The Hostinger affiliate program in Malaysia offers at least a 40% commission rate for every order. The cookie duration is 30 days for tracking approved commissions from the first click of the customer.

Hostinger makes monthly transactions only via bank transfer and PayPal. However, you must earn at least 3 conversions to receive payouts. Additionally, the payment threshold is $100 for PayPal and $500 for bank transfers.

For affiliates who make 5 sales per month, Hostinger will create a 5% personal coupon code to support their promotion. The brand will also give affiliates access to banners and logos for their campaigns.

 

6. Agoda

Agoda is a digital travel platform for travelers to seek rewarding travel experiences globally. Agoda supports their customers with 39 languages to help them find the right destination for their journey.

The Agoda affiliate program offers commission depending on the number of bookings per month that affiliates make:

• 4% for less than 50 bookings
• 4.5% for 50-299 bookings
• 5% for 300+ bookings

The cookie duration lasts for only 24 hours from the customers’ first click. Agoda pays their affiliates only through direct bank transfers on a monthly basis. However, affiliates must exceed $200 for the minimum balance to receive their monthly payouts.

You can use receive text links and beautiful banners to impress your audience. The brand also allows you to track performance via your free dashboard and detailed reports.

 

7. Klook

Want to minimize your travel expenses? Klook brings discounted attraction tickets and tours with unique experiences of over 350,000 major destinations in the world.

Klook runs their affiliate program through Involve Asia, a popular Malaysian affiliate network. Klook pays affiliates varied commissions ranging from 2% to 5%:

• 2% per Klook gift card, special activities
• 5% per Tour activities

Klook has a conversion rate of 0.06%, meaning that 6 out of every 100 visitors to your link may place an order. The cookie duration is 30 days to track affiliates’ approved commissions.

Klook allows their affiliates to promote through email marketing. The brand also offers coupons and discount codes for affiliates to attract audiences. Additionally, text links and banners will be available on the marketing tools dashboard for affiliates whenever they need.

 

8. Time Internet

Time Internet is a Malaysian telecommunications provider for domestic and international connections in important markets. They are proud to deliver one of the country’s fastest 100% pure fiber broadband services.

Joining the Time Internet affiliate program allows affiliates to earn RM80 for each sale through the tracking link. The tracking cookie stays valid for 30 days after the customer’s first click.

Affiliates can use banners, coupons, and discount codes in their promotional campaigns. Plus, affiliates can promote Time Internet via email marketing to reach more people.

 

9. Shopee

Shopee is among the largest e-commerce platforms in Malaysia, with around 37 million visitors monthly. Shopee features various categories, including ShopeeFood, Supermarket, and more, with thousands of vouchers.

When joining the Shopee affiliate program, affiliates can earn a 10% commission rate. Shopee also creates a commission Xtra program, where affiliates could earn up to 50% commission.

Shopee requires affiliates to provide bank account information to receive payouts. However, you must meet the minimum threshold of RM50 to get your earnings.

 

10. FoodPanda

FoodPanda delivers both dishes and fresh groceries nationwide 24/7. There are over 700 restaurants across all cities in Malaysia on this platform.

FoodPanda manages their affiliate program via Involve Asia, so affiliates can apply through this platform. They offer a 7% commission rate for every successful order of new customers to their site. The cookie lasts for 7 days, meaning your approved commission will be counted within a week.

The marketing tools from FoodPanda are diverse for affiliates to choose from. They can use both coupons and discount codes in the promotion campaign for FoodPanda. The brand will also design creative banners and email marketing samples to support their publishers.

 

11. AliExpress

• Commission rate: Up to 9%
• Cookie duration: Not mentioned

AliExpress is famous for offering discounted prices on items from top brands. On its website, buyers can find a world of unique items, trendy apparel, and more.

 

12. Tiktok

• Commission rate: 20%
• Cookie duration: 90 days

TikTok is undoubtedly one of the most popular social media among Malaysians with billions of creative videos. There are over 17 million users of Tiktok in Malaysia, which is half of the population.

 

13. Lazada

• Commission rate: Up to 80%
• Cookie duration: Not mentioned

Lazada is Southeast Asia’s leading e-commerce platform in six countries, including Malaysia. The platform covers a wide range of products, from clothing and food to electronics and more.

 

14. Trapo

• Commission rate: 10%
• Cookie duration: 30 days

Trapo is a top automotive accessories brand that uses sustainable methods to save money on automobiles. They can turn industrial waste into high-quality automotive products for consumers.

 

15. AirAsia

• Commission rate: 8%
• Cookie duration: Not mentioned

AirAsia is a Malaysian multinational low-cost airline with a large fleet and destinations. They have scheduled domestic and international flights to more than 166 destinations worldwide.

 

16. Malaysia Airlines

• Commission rate: 1-2%
• Cookie duration: 3 days

Malaysia Airlines is proud to be the national carrier of Malaysia for aviation services. The airlines carry up to 40,000 guests around the world every day.

 

17. Puma Malaysia

• Commission rate: 10%
• Cookie duration: 30 days

Puma is one of the top three sports brands in the world, along with Adidas and Nike. Malaysians love Puma for their comfortable and casual items, such as footwear, apparel, and accessories.

 

18. Trip.com

• Commission rate: 7%
• Cookie duration: Not mentioned

Trip.com is a major travel service provider with over 1.1 million hotels and 510 airlines. They make it easy to book trips in users’ language – Trip.com is available in 24 languages, including Malaysian.

 

19. JD Sports

• Commission rate: 5%
• Cookie duration: 14 days

JD Sports is a leading source of sportswear and training equipment in Malaysia. Their wide range of products has various high-quality products from international brands, including Nike, Adidas, and more.

 

20. Lego

• Commission rate: 3%
• Cookie duration: 30 days

Lego is a line of plastic construction toys of the Lego Group. Their “Lego brick” is known as the toy of the century with creative and diverse constructions.

 

21. Crazy Domain

• Commission rate: 20%
• Cookie duration: 75 days

Crazy Domain creates a simple business platform for managing and instantly connecting to cloud web and email hosting. In less than 20 years, they have become the top domain service in Malaysia and Middle Eastern countries.

 

22. Kobo

• Commission rate: 5-10%
• Cookie duration: 14 days

Kobo contains up to over 6 million eBooks and audiobooks for their readers. Kobo also has their own reading apps to enhance the reading experience.

 

23. JD Sports Malaysia

• Commission rate: 3.5%
• Cookie duration: 14 days

At JD Sports Malaysia, locals can buy authentic items from Adidas, Nike, and more at reasonable prices. JD Sports has opened 15 offline stores in Malaysia for buyers to shop more easily.

 

24. Huawei

• Commission rate: 10%
• Cookie duration: 30 days

Huawei is the third largest manufacturer of smartphones in the world. They are among the top famous Chinese technology brands in Malaysia for their smartphone devices.

 

How to Start an Affiliate Marketing Program in Malaysia?

UpPromote affiliate software helps Malaysian merchants easily launch, manage, and optimize their programs. With an intuitive interface, even beginners can quickly get started. And if you ever need help, our 24/7 chat support team is always ready to assist.

Choose the right affiliate software

If you’re just starting out with affiliate marketing, it’s better to find software to manage and automate your campaign. The ideal tool can help you set up programs from scratch and offers advanced features to boost your affiliate performance.

Affiliate software like UpPromote can handle these things. Our app comes with scalable pricing plans based on the extension of your program. What’s more, Malaysian brands can sign up for a 14-day free trial on all paid plans to experience our full feature pack.

Additionally, our user-friendly interface makes it easy for even beginners to navigate through the app. There’s also a detailed in-app guidance in case you feel overwhelmed. In case you have any questions, our chat agents are always available to provide assistance.

The app is designed to suit every business of any size and industry. So if you want some adjustments, we’re happy to customize our app to suit your needs.

Set up your commission rates

Affiliate commission rates generally fall between 5% and 30%. That said, various factors like the industry and product pricing will influence the rate. Make sure to do your research, for example:

• Your competitors: Study what commission rates are typically offered in your industry in Malaysia (e.g., fashion, tech, beauty, etc.).
• Local eCommerce trends: Consider factors such as consumer buying behavior, the role of influencers, and the popularity of affiliate marketing in Malaysia to set realistic rates.
• Currency: Ensure you account for the local currency (Malaysian Ringgit – MYR) when calculating commissions, especially if you are selling internationally or paying affiliates in other currencies.
• Your margins: Understand how much you can afford to pay in commissions without affecting your bottom line. High-margin products allow for more flexibility in setting commission rates.

After you’ve done your calculations, head over to the UpPromote dashboard to set your commission rates. Navigate to Program > Add Program and choose from these standard commission types:

• Percentage per sale: A percentage of each sale’s total
• Flat rate per item: A fixed rate based on each item’s price
• Flat rate per order: A fixed rate based on the entire order value

Select suitable tracking methods

It’s important to choose tracking methods to monitor sales from your affiliate program. You will be able to evaluate its effectiveness or identify areas for improvement.

Typically, brands rely on affiliate links and coupon codes to credit sales to affiliates. Affiliates will get a commission as customers buy through their unique links or codes.

Besides these two most common methods, UpPromote also lets merchants track sales via connected products or customers.

For example, the connected customer tracking method allows affiliates to earn commissions on repeat purchases. It will be great for affiliates who bring in repeat buyers. They’ll enjoy receiving commissions whenever those customers shop again.

Likewise, the connected product tracking method rewards affiliates each time a specific product they promote is sold. Affiliates who focus on specific items should always be credited for each sale.

Choose the right affiliates for your program

Quality affiliates are crucial to driving sales and increasing revenue. While the number of affiliates matters, what counts more is their activity and engagement. You’d rather have 20 dedicated partners consistently generating results than hundreds who don’t engage with your store.

Here are some key factors to consider when choosing the right affiliates for your business.

• Is their content visually appealing and rich in substance?
• Does their website run efficiently, with SEO, speed, and performance in check?
• What voice do they use to communicate—are they down-to-earth, sales-driven, or authentic?
• Do they have a knack for storytelling?
• Is their online personality in sync with your brand’s values?
• Do they have a large, engaged social media following?

For example, as you scout for influencers, content creators like Neelofa with 8.6M followers are great options. Also, it’s important to collaborate with niche influencers that match your line of industry. You can work like momfluencer Yana Samsudin or travel Nazirul Hakim to promote your baby items or accommodation services.

If you’re in the tech or gaming industry, you can consider working with Lim Reviews who reviews all the latest tech gadgets in Malaysia. Meanwhile, MEGPlay might be a perfect fit for promoting your mobile games.

A comprehensive guide to launching a Shopify affiliate program in Malaysia

Imagine having a dedicated sales team for your Malaysian Shopify store that you only pay after they make a sale.

This is the essence of affiliate marketing—a powerful, low-risk method to find new customers and expand your brand’s reach without a significant initial investment.

This guide will provide a clear roadmap, taking you from the initial concept to a fully optimized program designed for the Malaysian market.

You will learn how to launch a successful affiliate strategy that delivers tangible results for your business.

Step 1. Laying the groundwork for your Malaysian affiliate program

Understanding your target audience in Malaysia

To launch an affiliate marketing strategy that truly works in Malaysia, you must first get into the minds of your local customers.

It’s not just about age and location; it’s about understanding their culture, their values, and their digital hangouts.

Start by asking, who is the person that will genuinely love and benefit from your product here in Malaysia?

• What does their daily life look like?
• Where are they scrolling during their downtime?

Once you have this clear picture, finding the right affiliates becomes intuitive. You’re looking for creators who are already a trusted voice within your target audience’s community.

For instance, let’s say you’ve launched a new line of stylish, comfortable, modest wear.

Your ideal customer might be a young, urban Muslim professional.

Instead of partnering with just any big-name celebrity, you’d achieve far better results by collaborating with a popular Malaysian fashion influencer known for her chic, everyday modest style.

Analyzing your competitors’ affiliate programs

Before you build your own affiliate program, it’s smart to do a little “market research” to see what your competitors are up to.

Think of it as looking over their shoulder to understand the game. Are other online stores in your niche here in Malaysia already using affiliates to drive sales?

A quick visit to their websites is often all it takes.

Look for a link that says “Affiliates,” “Partners,” or “Refer a Friend,” usually tucked away in the footer. By studying their programs, you can gather some incredibly valuable intel.

Knowing the standard rates in different sectors can help you position your program effectively.

While these can vary, here’s a general guide to get you started:

• Fashion and Apparel: Typically, you’ll see commission rates ranging from 8% to 15%. A local baju kurung brand might offer 10% per sale, while a fast-fashion store could be closer to 8% due to lower margins but higher volume.
• Beauty and Skincare: This is a highly competitive industry where commissions often fall between 10% and 20%. A new Malaysian serum brand, for instance, might offer a generous 18% to attract top beauty influencers to review their product.
• Electronics and Gadgets: Because of lower profit margins, commission rates here are usually more modest, often in the 3% to 7% range. A store selling phone accessories and power banks might offer a 5% commission on each sale.
• Digital Products and Services: This category, which includes things like online courses, software, or e-books, often boasts the highest commission rates, sometimes from 20% all the way up to 50%. The reason is simple: there’s no physical product cost, so you can afford to be more generous with your affiliate partners.

Step 2. Designing a competitive and attractive affiliate program structure

Choosing the right commission model

When it comes to rewarding your affiliates, the structure of your commission is everything.

The goal is to create a win-win situation where your partners feel motivated and your business remains profitable. Let’s break down the most effective ways to do this.

The most popular and straightforward approach is offering a percentage of the sale.

This directly ties the affiliate’s earnings to the value they bring in.

For many businesses in Malaysia, a commission rate between 10-15% is a strong and competitive place to start. It’s high enough to be attractive but sustainable for your bottom line.

Another great option is a flat-rate commission.

Here, you pay a fixed amount, say RM15, for every single sale an affiliate drives, regardless of the order value.

This model works exceptionally well for single-product stores or services with a consistent price

But what if your store is a mix of both? A “one-size-fits-all” commission rate can hurt your profitability.

You wouldn’t want to pay the same high commission on a low-margin accessory as you would on your signature high-margin product.

This is where having a smart system becomes a game-changer.

Tools like UpPromote are designed to handle this exact challenge with features that give you precise control.

For instance, with UpPromote’s Special Product Commission feature, you can easily set different commission rates for different products or collections.

Imagine you run a local fashion brand.

You could set a generous 15% commission on your custom-designed baju raya collection to encourage affiliates to push it heavily during the festive season.

At the same time, you could offer a standard 10% commission on your regular, everyday apparel.

This flexibility allows you to create a more strategic and profitable affiliate program, ensuring you’re motivating affiliates to promote the products that matter most to your business.

Establishing clear program terms and conditions

Think of your affiliate program’s terms and conditions as the foundation of a strong and healthy partnership.

It’s not about restrictive rules; it’s about creating clarity and trust from the very beginning. When everyone knows exactly what to expect, the relationship runs smoothly.

Your terms should be written in plain language, not confusing legal jargon. Here are the key areas you absolutely must cover:

• Your Payout Rules: This is what every potential affiliate wants to know. Be crystal clear about when and how they get paid.
• The Do’s and Don’ts of Promotion: You need to guide your affiliates on how to represent your brand.

Having these guidelines in place isn’t just about protecting yourself; it builds a transparent relationship.

It ensures both you and your partners are aligned on the goals and are working together effectively.

Now, drafting a comprehensive terms and conditions document can feel intimidating if you’re not a lawyer. This is where using the right tool becomes essential.

That’s why we provide a built-in Terms & Conditions templates for you.

You can use their comprehensive sample as a starting point and easily customize it to perfectly fit the unique needs of your Malaysian business. It’s the fastest way to set up a professional, secure, and clear agreement, allowing you to launch your program with confidence.

Step 3. Setting up the technology: Choosing the right Shopify affiliate app

With your game plan ready, it’s time to choose the engine that will run your entire affiliate program.

Manually tracking clicks, sales, and payouts is not just time-consuming—it’s nearly impossible to do accurately.

A powerful affiliate app automates all the heavy lifting, freeing you up to focus on growing your business.

So, what should you look for in a top-tier affiliate app?

• Effortless Onboarding & Management: Your app should provide a simple sign-up process for new affiliates and give them a personal dashboard.
• Rock-Solid Tracking: This is the heart of the system. The app must flawlessly track every click and sale that comes from an affiliate link.
• Automated Payouts: Look for a tool that automatically calculates commissions and simplifies the payment process.
• Actionable Analytics: You need to see what’s working at a glance.

While there are several options on the market, UpPromote: Affiliate Marketing stands out as the top choice for thousands of Shopify merchants in Malaysia, and for good reason.

It’s designed to be incredibly powerful yet remarkably easy to use, making it the perfect fit for businesses at any stage.

UpPromote masterfully delivers on all the essentials. You get a fully customizable affiliate registration form, an intuitive dashboard for your partners, and precise, reliable tracking you can count on.

But here’s where it truly shines for ambitious Malaysian brands:

• Start for Free: UpPromote offers a generous free plan, allowing you to launch a professional affiliate program without any upfront investment.
• Advanced, Scalable Features: It’s more than just a basic tool.
• Perfect Balance: While other apps might be too simple or overly complex (and expensive), UpPromote hits the sweet spot.

Getting started is as simple as it gets. You can install UpPromote directly from the Shopify App Store.

Once installed, a friendly setup wizard will walk you through every step, from connecting your store to setting up your commission rules, getting your program live in just a matter of minutes.

Step 4: Recruiting the right affiliates in Malaysia

With your program live, the focus now shifts to building your army of brand ambassadors. You need to find the right people who can authentically share your products with their audience.

Identifying your ideal affiliate persona

The key isn’t just to find anyone with a lot of followers; it’s about finding genuine brand advocates who can speak to your ideal customers authentically.

So, where do you find these perfect partners? Let’s explore the best places to look.

Malaysian Content Creators & Bloggers: Think about the experts and storytellers in your niche.

If you sell specialty coffee beans sourced locally, partnering with a Malaysian food blogger or a coffee enthusiast who writes detailed reviews would be a perfect match.

Social Media Influencers: Instagram and TikTok are powerful platforms for visual products. Look for influencers whose personal style and values mirror your brand’s identity.

Your Own Loyal Customers: This is one of the most overlooked yet powerful groups. Your happiest customers are already promoting your products for free simply because they love them.

They are your most genuine advocates. Reach out to those who frequently tag you in their posts or leave glowing reviews and invite them to become official partners. Their endorsement is incredibly powerful because it’s 100% authentic.

Niche Online Communities: Don’t underestimate the power of targeted communities.

Active and respected members in relevant Facebook Groups, like a “Malaysian Sneaker Collectors” group if you sell footwear, or a local “Home Bakers of Malaysia” forum if you sell baking supplies, can be incredibly effective.

These individuals are seen as trusted peers, and their recommendations carry significant weight within that dedicated audience.

Strategies for affiliate outreach

Think about who would be a perfect fit for your brand.

This could include Malaysian content creators and bloggers who write about topics related to your products, such as food bloggers if you sell gourmet cooking ingredients.

Make it Easy for Affiliates to Join You

Your registration page should be exciting and informative, clearly spelling out the perks of partnering with your brand. Think of it as your sales pitch to potential affiliates: What’s in it for them?

The centerpiece of this page is the sign-up form. You want this process to be smooth and simple, but also strategic.

This is where a tool like UpPromote becomes incredibly valuable.

UpPromote allows you to fully customize your affiliate registration form. This feature lets you add specific fields to better understand who is applying.

For instance, if you sell high-end kitchenware in Malaysia, you could add fields asking for an applicant’s blog URL, Instagram handle, or even a short description of how they plan to promote your products.

This allows you to filter for serious partners, like established food bloggers or cooking influencers, and approve only those who are a perfect fit for your brand, right from the very beginning.

This is your first opportunity to screen for quality partners. Instead of just asking for a name and email, you need a form that gathers the right information from the start.

Actively Recruit Your Ideal Brand Partners

Having a great sign-up page is essential, but you also need to be proactive in finding the right people. Don’t just wait for them to come to you; go out and invite them to the party.

One of the most effective methods is direct, personalized outreach. Forget generic, copy-paste messages. Instead, send a thoughtful email or social media DM.

For example, if you’re reaching out to a Malaysian travel influencer for your line of durable backpacks, mention a specific trip or post of theirs you enjoyed.

Don’t forget to promote the program to your existing email list. Your loyal customers can become your most passionate advocates.

To dramatically speed up this recruitment process, you can leverage a powerful discovery tool like the UpPromote Marketplace.

You can list your program, set your terms, and let potential partners come to you, saving you an incredible amount of time and effort.

Step 5: Equipping your affiliates for success

Simply recruiting affiliates isn’t enough; you must empower them to promote your brand effectively. Providing them with the right tools and resources is key to their success and yours.

Providing high-quality creative assets

Once you’ve recruited your affiliates, your next job is to empower them to be successful. Think of yourself as their business partner.

The easier you make it for them to promote your products, the more effective they will be. The single best way to do this is by providing them with a complete toolkit of ready-to-use marketing materials.

Your goal is to remove all the creative guesswork so they can focus on what they do best: connecting with their audience. Here’s what your toolkit should include:

• A Library of High-Quality Visuals: Don’t make your affiliates use their own blurry photos. Provide them with a collection of professional assets.
• Engaging Social Media Content: In today’s market, this is non-negotiable.
• Clear Brand Guidelines: To ensure consistency. This ensures that a promotion from an affiliate in Kuala Lumpur looks just as professional and on-brand as one from a partner in Penang.

Now, managing and distributing all these assets can be a hassle. You don’t want to be stuck emailing large files back and forth. This is where a professional system makes all the difference.

Tools like UpPromote are designed to streamline this entire process with features like the Media Gallery.

This feature creates a central, organized resource library right inside your affiliates’ dashboard.

Imagine this: you’re launching a new Hari Raya collection.

You can upload all your beautiful campaign photos, promotional banners, and video ads directly into the Media Gallery.

Your affiliates get an instant notification. They can then log in, grab the exact creative they need, and start promoting immediately.

It’s a professional and incredibly efficient way to ensure your partners always have the right tools to represent your brand beautifully and drive sales.

Offering exclusive affiliate-only promotions

To truly ignite your affiliate program and turn your partners into powerhouse sellers, you need to equip them with more than just marketing materials.

Here are two powerful strategies to make your affiliates incredibly effective:

• Arm Them with Exclusive Discounts:

For example, imagine a Malaysian beauty influencer offering her followers an exclusive “15% OFF” coupon for your new line of serums. That offer instantly makes her recommendation more tangible and urgent.

• Grant Them VIP Early Access:

Picture this: you’re launching a new flavour of your popular local snack. By sending it to your top food bloggers a week before the official launch, you empower them to create “first look” reviews and “sneak peek” content.

Now, while traditional discount codes are great, they have one small friction point: the customer has to remember to type in the code at checkout.

In a world of short attention spans, this can lead to lost sales.

This is where you can use a smarter approach with a tool like UpPromote. Our Auto-discount feature is a complete game-changer.

It allows you to create affiliate links that automatically apply a discount at checkout.

When a customer clicks on the affiliate’s special link, the 15% discount is already there waiting for them in their shopping cart.

There’s no code to remember, no box to fill. It’s a seamless, frictionless experience that makes the path to purchase incredibly simple, significantly boosting your conversion rates and making your affiliates’ promotions far more effective.

Step 6: Managing and optimizing your program for long-term growth

Monitoring performance and tracking KPIs

To truly master your affiliate program, you need to step beyond just launching it; you need to live in the data.

Think of your affiliate marketing dashboard as your mission control center, the single source of truth for your program’s health and performance.

Making a habit of analyzing this data is what separates stagnant programs from those that scale month over month.

With a powerful tool like UpPromote, this analysis becomes straightforward. The comprehensive Analytics dashboard gives you a bird’s-eye view of your entire program.

You can instantly see who your top-performing affiliates are, not just by the volume of traffic they send, but by the actual sales they generate.

This is where you put on your strategist hat. Instead of guessing, you can dig deeper.

Does she need more compelling promotional materials? Perhaps a unique discount code exclusively for her audience would provide that extra nudge.

This is where it gets even more insightful.

UpPromote’s Customer Journey feature allows you to trace the exact path a customer takes from the affiliate’s link to the final conversion.

This tool provides a detailed timeline of the customer’s interactions, helping you understand precisely how the sale happened.

By analyzing this journey, you might discover that while the food blogger was the first touchpoint, another affiliate who reviews kitchen tech “closed” the deal.

This kind of detailed insight is invaluable.

It allows you to fine-tune your strategies, reward affiliates effectively, and optimize the entire customer experience to boost those conversion rates and drive real growth.

Optimizing for better results

Think of your affiliate program not as a machine you build once and leave running, but as a garden that needs constant attention to flourish.

The most successful programs are dynamic, always evolving to meet the market. This means you should always be experimenting.

Don’t just stick with one standard offer. Continuously test different incentives to see what truly resonates with your audience.

Timing is everything, especially in a vibrant market like Malaysia.

Your marketing calendar should be built around major cultural and shopping events.

Tap into the festive spirit and heightened consumer spending during these periods. Here’s how you can leverage them:

• Hari Raya: Create beautiful, themed banners and offer your affiliates a commission boost for sales during the weeks leading up to the celebration.
• Chinese New Year: Run a campaign centered around “good fortune” and “new beginnings,” providing your partners with unique discount codes to share.
• 11.11 Sale: This is a massive e-commerce event. Supercharge your affiliate efforts by offering exclusive, time-sensitive deals and higher commission tiers to motivate them to promote your brand heavily during this peak shopping frenzy.

It’s natural that some affiliates may become inactive over time. By regularly reviewing your list and removing those who haven’t engaged or driven traffic for a long while, you’re not just cleaning house.

You’re strategically focusing your time, resources, and support on the active, productive partners who are genuinely passionate about growing with your brand.

This ensures your program remains lean, effective, and poised for success.

FAQs

1. What are Malaysia affiliate programs?

Malaysia affiliate programs are partnerships where local or international brands reward affiliates (bloggers, influencers, publishers) for driving traffic or sales through referral links. They can be run directly by merchants or via affiliate networks and apps.

2. Which niches work best for affiliate marketing in Malaysia?

Popular niches include fashion, beauty, electronics, travel, fintech (e-wallets, credit cards), health & wellness, and education. Shopee and Lazada affiliate programs are especially strong in Malaysia’s e-commerce market.

3. Do I need a Malaysian company or bank account to join?

Not always. Some networks and SaaS affiliate apps allow international publishers, but for local merchant programs, having a Malaysian bank account simplifies payouts (MYR direct deposit).

4. How do payouts usually work in Malaysia affiliate programs?

Most programs pay in MYR, with payout methods like bank transfer, PayPal, or store credit. Payment frequency can be monthly or bi-weekly, depending on the merchant or platform.

5. Can I run a Malaysia affiliate program if my store is on Shopify or WooCommerce?

Yes. Merchants on Shopify, WooCommerce, or other e-commerce platforms can use affiliate software/apps (like UpPromote, Refersion, GoAffPro, etc.) to launch and manage their affiliate program.

6. Why should Malaysian merchants start an affiliate program?

Affiliate marketing is cost-effective. Merchants only pay for real results (sales, leads), and affiliates help expand reach to new customer segments, especially on social media and content platforms in Malaysia.

7. How much commission should I offer?

Typical commission rates in Malaysia range from 5% to 15% for physical goods, and up to 30%+ for digital products, SaaS, or online services. Higher rates often attract stronger affiliates.

8. Do affiliate apps support multi-language for Malaysian audiences?

Yes, many apps allow localization. You can set affiliate dashboards, links, and program terms in English, Bahasa Malaysia, or even Chinese depending on your target audience.