With the growing demand for travel and exploration, the car rental market worldwide is expected to generate revenue of US$108.20 billion by 2025, according to Statista. Now is the perfect time for affiliates to get involved and earn commissions by promoting top car rental services.
From luxury vehicles to budget-friendly options, these affiliate programs offer many opportunities to boost your earnings. Let’s find the perfect car rental affiliate program for you to start making money!
TL;DR:
You can choose from many top-rated car rental services and start promoting them to boost your earnings. Let’s see which affiliate program offers the best commission rates and the most attractive benefits.
- Enterprise Rent-A-Car (Commission: 2%, Cookie: 180 days)
- DiscoverCars.com (Commission: 70%/car rental, 30%/full coverage, Cookie: 365 days)
- Blue Car Rental (Commission: 5%, Cookie: 30 days)
- Zest Car Rental (Commission: 6-10%, Cookie: 60 days)
- Europcar (Commission: 7%, Cookie: 30 days)
- Hertz Car Rental (Commission: 3%, Cookie: 1 day)
- Travelocity (Commission: 1.5-4%, Cookie: 7 days)
- The Out (Commission: 5-10%, Cookie: 30 days)
- VIP Cars (Commission: 50-75%)
- East Coast Car Rentals (Commission: 10%)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
With 2500+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software.
17 Best Car Rental Affiliate Programs for Travel Influencers
Are you ready to dive in? Here’s an overview of the best car rental affiliate programs.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | VIP Cars (50-75%) |
| Affiliate program with the longest cookie duration | DiscoverCars.com (365 days) |
| Affiliate program with the most payment methods | Europcar (SEPA, BAC, ACH, Wire transfer) |
| Affiliate program with the most promotional materials | Europcar, East Coast Car Rentals |
1. Enterprise Rent-A-Car
Enterprise Rent-A-Car is one of the largest and most well-known car rental companies in the world, with over 9,500 branches in nearly 100 countries. They have over 2 million vehicles for rental, including cars, SUVs, trucks, and vans.
Their car rental affiliate program offers a 2% commission on every qualified booking. The brand gives you a generous cookie period of up to 180 days from the customer’s first click on your referral link.
Their striking banners, logos, and text links can help make your promotions more captivating and attract potential customers. The brand runs their affiliate program via the Impact network, so you can sign up for the platform to join. Once approved, you can access an analytics dashboard to track your clicks, sales, and commissions anytime.
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2. DiscoverCars.com
DiscoverCars.com is a trusted global car rental broker with a network of over 650 car rental providers across 10,000 locations in more than 145 countries. They have been recognized as the World’s Leading Car Rental Booking Website by the World Travel Awards for many years.
You can receive up to 70% commission on car rental profits and 30% on full coverage through the Discover Cars rental affiliate program. You have up to 365 days from the customer’s initial click on your link to earn commissions on any booking made within that period.
When your commission reaches $200, you can request a payout through PayPal or bank transfer. Additionally, the brand gives you many pre-designed banners, text links, and widgets to make your promotions more effective and engaging.
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3. Blue Car Rental
Blue Car Rental has become the leading local car rental company in Iceland. Their online check-in and key-box pick-up give clients a smooth and efficient rental process, ensuring no waiting time and instant access to their rental car.
Blue Car Rental affiliate program offers a 5% commission for each successful rental transaction. The cookie window stays active for 30 days from the customer’s first click on your affiliate link.
The brand processes your commission withdrawals through wire transfer with a minimum threshold of 50,000 ISK. You can place their visually appealing banners and links on your site or blog to attract more attention and drive sales. Plus, customers who book a rental car through your link will get an additional 5% discount.
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4. Zest Car Rental
Zest Car Rental connects people who love travelling with local car rental providers across 180 countries. They offer a user-friendly platform to help customers compare and book car hire deals with transparent pricing, no hidden fees, and flexible booking options.
When joining the Zest Car Rental affiliate program, you can earn a 6-10% commission, depending on the number of rentals you bring in each month.
| Monthly Rentals | Commission Rate |
| 0-20 | 6% |
| 21-50 | 7% |
| 51-100 | 8% |
| 101-150 | 9% |
| 151 and above | 10% |
The referral window will remain valid for 60 days from the customer’s first click on your unique link.
The brand will pay your commission through bank transfer or PayPal if your balance reaches £100. You can add their beautifully designed banners, links, and quote forms on your website to attract more clicks and drive conversions.
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5. Europcar
Europcar provides car and van rentals, car-sharing services, and used car sales in over 140 countries. They were named the “World’s Leading Green Transport Solution Company” in 2016 for their commitment to sustainability.
Their car rental affiliate program lets you earn a 7% commission on every approved sale. That means you can enjoy $24.5 per booking with an average order value of $350. You’ll earn commissions on purchases within 30 days of the customer’s first click on your affiliate link.
You can leverage their eye-catching banners to make your promotions more engaging and attract your audience. Their newsletters will keep you informed about the latest product updates and special offers. Besides, you can share their exclusive codes and promotions with your followers to drive quick sales.
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6. Hertz Car Rental
Hertz Car Rental is a leader in the car rental industry, with thousands of locations at airports, city centers, and top travel destinations worldwide. Customers can book vehicles for short-term or long-term rentals, with options for one-way rentals, weekend deals, and more.
When you join the Hertz Car Rental affiliate program, you’ll receive a 3% commission on every confirmed car rental reservation. However, the cookie duration is just 1 day. This means you’ll earn commission only if the customer books within 24 hours of clicking your link.
The brand will provide various eye-catching banners and text links to support your promotions. In addition, their newsletters will help you stay updated on changes to affiliate terms, tracking methods, and payout conditions.
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7. Travelocity
Travelocity lets travelers easily book flights, hotels, rental cars, cruises, and vacation packages without needing a travel agent. Users can compare car rental options from over 50 companies to find the best deal for their travel plans.
You can get a commission rate of 1.5% to 4% for every qualified booking. The cookie period lasts 7 days, so it’s important to encourage customers to complete their purchases quickly within that timeframe.
Their travel and car rental affiliate program is managed via the CJ platform, so you’ll need to create a CJ account before joining. Once approved, you will gain access to daily deals and discounts to share with your audience and attract more bookings.
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8. The Out
The Out provides a high-end car rental experience with a selection of luxury vehicles, including models from Land Rover and Jaguar. They deliver the car directly to the customer’s location within selected areas in the UK, primarily London and Manchester.
You can enjoy a commission rate ranging from 5% to 10% for all rental car bookings made through your link. The referral period is 30 days long from the customer’s first click.
You need to register for the CJ network to join their rental car affiliate program. Then, you can keep track of important metrics like referrals, sales, and commissions through their advanced reporting dashboard.
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9. VIP Cars
VIP Cars connects customers with over 800 car rental suppliers globally, including major brands like Hertz, Alamo, and Avis. Customers can tailor their rental experience by choosing from one-way, long-term, or short-term options to match their travel plans.
The VIP Cars rental affiliate program provides one of the highest commission rates in the industry, ranging from 50% to 75%. Once your balance reaches €200, you can choose to receive your commission through PayPal or bank transfer.
You can place their banners on your promotions to increase visibility and engagement. They also provide the tracking scripts, which you can easily embed into your website or online platforms to promote their products effectively.
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10. East Coast Car Rentals
East Coast Car Rentals is a leading car rental provider in Australia and New Zealand. They offer a wide range of vehicles to suit various travel needs, such as compact cars, sedans, SUVs, pickups, and more.
East Coast Car Rentals affiliate program lets you earn a 10% commission on all successful car hires. You can withdraw your earnings when your balance hits a minimum of $50.
The company provides you with various creative assets, including banners, text links, images, and booking forms. You can add them to your site to boost audience engagement and increase conversions.
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11. Centauro Rent a Car
- Commission rate: 6%
- Cookie duration: 30 days
Centauro Rent a Car is a leading car rental provider across Southern Europe and the Mediterranean. Their “Centauro Premium” package includes full insurance coverage with no excess, an additional driver, and unlimited mileage.
12. Auto Europe Car Rentals
- Commission rate: 5%
- Cookie duration: 7 days
Auto Europe is a global car rental broker with over 24,000 pick-up locations across 180 countries. With over 70 years of experience, they are known for offering international car rentals, motorhome hires, luxury vehicle rentals, European car leasing, and chauffeur services at competitive rates.
13. Discount Hawaii Car Rental
- Commission rate: 50%
- Cookie duration: Not mentioned
Discount Hawaii Car Rental provides discounted rates on car rentals for travelers visiting Hawaii. They partner with top car rental brands like Avis, Budget, and Enterprise to help customers find affordable and reliable vehicles for their trips.
14. Discount USA Car Rental
- Commission rate: 50%
- Cookie duration: Not mentioned
Discount USA Car Rental provides affordable and convenient car hire options across the United States. Customers can enter their trip details on the website to find special deals and book rentals easily.
15. Budget Car Rental
- Commission rate: 4%
- Cookie duration: Not mentioned
Budget Car Rental offers affordable car rental options for budget-conscious travelers. As a subsidiary of Avis Budget Group, Inc., they provide economy cars, SUVs, trucks, and luxury vehicles with multiple rental locations in over 120 countries worldwide.
16. Avis Car Rental
- Commission rate: 4%
- Cookie duration: Not mentioned
Avis Car Rental caters to both business and leisure travelers by offering a diverse fleet of cars, SUVs, trucks, and luxury vehicles. Customers can join their Preferred Loyalty program to earn points, enjoy expedited rentals, and access exclusive deals.
17. Rentcars
- Commission rate: Up to 50%
- Cookie duration: Not mentioned
Rentcars partners with over 300 reliable car rental companies, such as Hertz, Avis, Alamo, and Budget, to offer rentals at over 40,000 service points across about 7,000 cities. They also provide a user-friendly platform to help users compare and book rental cars at competitive prices.
Conclusion
You can join these 17 car rental affiliate programs and monetize your website by promoting top-tier rental services. Take a moment to compare their key benefits and choose the programs that match your audience’s preferences to get started.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
