The woodworking market is going steadily in the coming years with increasing demand for quality tools and supplies. This is a great opportunity for professional woodworkers, hobbyists, and content creators to tap into this thriving industry. You can earn generous commissions by promoting top brands and high-quality woodworking products.
We’ve compiled the 15 best woodworking affiliate programs, including information on commissions, cookie durations, and other key benefits. Let’s dive in and find the perfect products to share with your audience today!
TL;DR
You can turn your passion for woodworking into income by promoting trusted tools and resources. Let’s check out the woodworking affiliate programs below to find your perfect match.
- Rockler (Commission: 5%, Cookie: 14 days)
- Woodworkers Guild of America (Commission: 25%, Cookie: 60 days)
- KC Tool (Commission: 10%, Cookie: 30 days)
- Hardware World (Commission: 6%, Cookie: 30 days)
- Furniture and Wood Craft Plans (Commission: 75%, Cookie: 60 days)
- Cucamonga Woodworking (Commission: 8%, Cookie: 30 days)
- Wood Finishes Direct (Commission: 2%, Cookie: 30 days)
- Enjoy The Wood (Commission: 14%, Cookie: 30 days)
- Ted’s Woodworking (Commission: 75%, Cookie: 60 days)
- Stone Coat Countertops (Commission: 2%)
Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.
With 2500+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software.
Top 15 Woodworking Affiliate Programs in 2025
Pressed for time? Here’s a brief summary of the best woodworking affiliate programs for you:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Ted’s Woodworking (75%) |
| Affiliate program with the longest cookie duration | Woodworkers Guild of America, Furniture and Wood Craft Plans, Ted’s Woodworking (60 days) |
| Affiliate program with the most payment methods | Woodworkers Guild of America, Hardware World, Wood Finishes Direct, Ted’s Woodworking |
| Affiliate program with the most promotional materials | Rockler, Furniture and Wood Craft Plans |
1. Rockler
Rockler is a leading provider of woodworking tools, hardware, and supplies. They operate over 30 stores across the U.S. and also provide a well-stocked online store for woodworkers and DIYers.
The Rockler woodworking affiliate program offers a commission rate of 5% on every successful order you refer. The cookie window lasts 14 days from the customer’s first click on your link.
You’ll receive payouts if your earnings reach a $25 minimum balance. The brand provides a range of ready-made banners, buttons, images, and content to help you create engaging promotions and drive more sales.
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2. Woodworkers Guild of America
Woodworkers Guild of America (WWGOA) helps woodworkers improve their skills through video tutorials, articles, project plans, and expert guidance. In addition, their members can gain access to recorded live events and enjoy special discounts on store products.
You can receive a competitive 25% commission on every sale made through your unique referral link. The 60-day referral window allows you to collect commissions on purchases completed within two months of the customer’s first click.
Their woodworking affiliate program runs on ShareASale, so you’ll need to register on the platform before joining. Once you’re in, you can track your clicks, referrals, sales, and commissions in real time.
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3. KC Tool
KC Tool is a leading distributor of high-quality German hand tools in the United States. They stock over 10,000 tools from top-tier brands such as Felo, Gedore, Halder, Hazet, Heyco, Knipex, NWS, Picard, Stabila, Stahlwille, and Wera.
When joining this woodworking affiliate program, you’ll receive a 10% commission on every order placed through your link. Their program offers a 30-day cookie window, so you can earn commissions on purchases within a month of the customer’s first click.
You can choose from different payment methods, such as PayPal, Trolley, or gift cards. You can leverage their ready-to-use banners to make your promotion more impressive and attract a larger audience.
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4. Hardware World
Hardware World sells over 40,000 products for home improvement and repair projects, such as electrical supplies, plumbing fixtures, fasteners, lighting, paint, and woodworking tools. The brand is popular among DIY enthusiasts thanks to competitive pricing, same-day shipping, and a 30-day return policy.
With this woodworking tools affiliate program, you can a commission rate of 6% for every sale through your link. The cookies are valid for 30 days, so that you can earn money for purchases within a month of the customer’s first click.
Their regularly updated data feed will keep your promotion up-to-date with the latest product line and information. You can monitor your promotional results via your personalized tracking dashboard.
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5. Furniture and Wood Craft Plans
Furniture and Wood Craft Plans provides woodworking hobbyists and professionals with detailed blueprints to create their own furniture pieces. Each plan includes step-by-step instructions, material lists, and diagrams for building functional items like tables, chairs, cabinets, and beds.
You will have a chance to earn a high commission of up to 75% as their affiliate. The cookie will remain valid for 60 days following the customer’s first click on your unique link.
This woodworking affiliate program supports your promotion with many tools, such as banners, images, videos, and content. You can add them to your website to attract your audience’s attention.
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6. Cucamonga Woodworking
Cucamonga Woodworking sells high-quality tools and accessories for woodworking hobbyists and professionals. They are widely recognized for their silicone workbench mats designed for woodworking tasks like glue-ups and sanding.
The Cucamonga Woodworking affiliate program allows affiliates to earn 8% for each completed order. The 30-day cookie ensures you get rewarded for purchases made up to a month after someone clicks your link.
They pay out your commission through PayPal for convenience. You can request a withdrawal when your balance reaches a minimum of $25.
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7. Wood Finishes Direct
Wood Finishes Direct is a UK-based online retailer of wood finishing products. Customers can find over 8,000 wood care items like oils, stains, varnishes, and preservatives from more than 60 brands.
Affiliates can receive a 2% commission on successful purchases when joining their woodworking affiliate program. The cookie will remain valid for 30 days from the customer’s first click on your link.
You can make your website stand out by adding engaging banners, videos, and content provided by the brand. Their dedicated affiliate managers are ready to support you with technical guidance and product knowledge to help you optimize your promotions.
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8. Enjoy The Wood
Enjoy The Wood creates high-quality wooden wall decor, especially known for their wooden world maps. Customers can personalize their items with various colors, sizes, and designs to match their personal style and home design.
Their woodworking affiliate program offers a high commission rate of up to 14% for each approved sale. You have a full month from the customer’s first click on your link to earn money on purchases.
The brand will process your payouts through PayPal, a secure and widely used online payment platform. You can place their vibrant banners and links on your site or blog to create engaging promotional content.
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9. Ted’s Woodworking
Ted’s Woodworking offers over 16,000 woodworking plans for all skill levels. These projects range from simple crafts to complex furniture builds, with in-depth blueprints, step-by-step instructions, and a full list of required materials and tools.
You will get a generous 75% commission on all sales made through your link when joining the Ted’s Woodworking affiliate program. The referral window will stay active for 60 days from the customer’s first click.
The brand supports your promotions with a vast selection of attractive graphics, email swipes, and other resources. You can simply place them on your website or blog to start promoting their products.
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10. Stone Coat Countertops
Stone Coat Countertops is renowned for DIY epoxy kits and supplies for creating and refinishing countertops, tables, and other wooden or composite furniture surfaces. They also provide practical tutorials to guide users on how to develop professional-grade finishes with their products.
The brand gives you a 2% commission on each successful purchase made through your link. You will receive your earnings through PayPal when your balance hits $50.
By joining this woodworking affiliate program, you can share their special discount codes on your site to encourage quick purchases.
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11. Advanced Machinery
- Commission rate: 5-7%
- Cookie duration: 30 days
Advanced Machinery sells high-quality woodworking machinery and tools for professionals and craftsmen worldwide. They are best known in the industry for their Hegner scroll saws and Tormek sharpening machines.
12. Axminster Tools
- Commission rate: 1%
- Cookie duration: 30 days
Axminster Tools is a leading manufacturer and retailer of woodworking tools and machinery, serving millions of buyers. They also offer workshops and learning resources for woodworkers of all skill levels.
13. Tools Today
- Commission rate: 5%
- Cookie duration: Not mentioned
Tools Today supplies more than 8,000 cutting tools, power tools, and CNC machinery for professional and industrial use. They also share high-quality tutorials and project inspiration for hobbyists and skilled workers working with wood, plastic, aluminum, and composite materials.
14. Rustic Lumber Store
- Commission rate: 5%
- Cookie duration: Not mentioned
Rustic Lumber Store is a family-owned business providing reclaimed and sustainable wood products for home and commercial projects. They offer various live-edge slabs, rustic boards, siding, timbers, and handcrafted furniture pieces.
15. Kenny’s Yard
- Commission rate: 50%
- Cookie duration: Not mentioned
Kenny’s Yard offers outdoor woodworking plans with step-by-step blueprints for DIYers. Each plan is in PDF format, so users can download and follow the instructions easily.
How to build an affiliate program for your woodworking Shopify store?
Woodworking projects are super popular right now.
More and more people love creating things with their hands, and it’s become one of the top DIY hobbies around.
So, if you run a woodworking Shopify store, doesn’t it seem the perfect time to promote more?
And affiliate marketing is one of the best ways to grow your business.
You can partner with different types of affiliates, like woodworking enthusiasts, bloggers, and creative creators in this niche.
And the best part is that you don’t have to worry about upfront costs or risk investment.
Affiliate marketing allows you to pay only for actual results. That means if your partners bring sales, you pay them a commission.
If they don’t, it doesn’t cost you anything, even if they promote your product extra hard.
In the following sections, we’ll show you how to build a woodworking affiliate program from the beginning.
Find a comprehensive affiliate management tool
While it is possible for a merchant to run their affiliate program manually, it probably still takes a lot of time.
A merchant once told us they used to spend over 15 hours just counting and paying monthly affiliate payouts.
But with a comprehensive affiliate management tool, you can avoid doing these time-consuming tasks on your own.
For a Shopify store like yours, UpPromote is a top-recommended app with robust features.
We help merchants in simplifying and automating tasks like affiliate payouts, commission tracking, or performance analysis.
Plus, you don’t have to worry about facing calculating errors or late payouts.
And that best part is that you can try out UpPromote at zero cost.
We provide a 14-day free trial for new merchants across all plans. Or you can consider our free plans with amazing features to manage your program properly.
Get an attractive commission structure
Affiliates care most about the actual earnings they make from driving sales.
So, having an attractive commission structure can make your brand stand out and gain their attention.
The key question is this: how do you set up the right commission structure for your woodworking products?
After analyzing data from over 86 woodworking brands, we’ve identified strategies that can work for you.
Woodworking enthusiasts are always willing to learn and improve their skills. This is why online courses, project plans, and DIY kits are in high demand.
These digital products typically cost between $200 and $350, and customers see them as a long-term investment in their craft.
That’s why even offering a high commission rate of 15-30% works well for these products.
Plus, digital products have low production costs, so you can sell them repeatedly with minimal expense.
For example, a $300 course with a 20% commission earns the affiliate $60 per sale.
It’s an attractive incentive that keeps them engaged.
For mid-range products ($50-80) like hardware, clamps, and accessories, a commission rate of 6-12% is a good balance.
These products are frequently purchased because they are essential for most woodworking projects.
However, they come with production and shipping costs, so offering a higher commission could hurt your profits.
We once saw a Shopify woodworking tool store face the same problem. They initially set an 18% commission on hardware and accessories.
While this 18% rate attracted affiliates, the brand struggled with profitability after three months.
That’s why they adjusted the rate to 12%, which restored their profit margins while keeping affiliates satisfied.
Big-ticket tools, such as power tools and CNC machines, and raw materials work well with a lower commission rate of 5-10%.
Don’t worry if setting a low rate can affect your affiliates’ motivation.
These items are always in high demand and are staples in the woodworking industry.
Affiliates understand the constant need for these products, which makes promoting them worthwhile even with lower rates.
Create a suitable cookie duration
Another important factor that can impact affiliate sales is cookie duration.
Whether it’s long or short, the key is finding the right duration that works best for your woodworking brand.
Setting the cookie duration depends on several factors, including the type of product you’re selling, the sales cycle, and your customers’ buying habits.
That’s why we’ve done some deeper research within the industry to identify common patterns.
High-Price Products: 30-90 Days
For high-ticket items like CNC machines, power tools, and online courses, we recommend setting a cookie duration of 30 to 90 days.
These products require a significant financial commitment, so customers need more time to make a decision.
They often spend weeks researching, comparing options, reading reviews, and budgeting before making a purchase.
So, we think a longer cookie duration ensures your affiliates are rewarded for their efforts.
Mid-Range Hardware and Accessories: 15-30 Days
A 15 to 30-day cookie duration can work well for mid-range products like hardware, clamps, and other accessories.
These items are essential for most woodworking projects and are purchased more frequently than high-priced products.
While the buying cycle is shorter, customers still take some time to evaluate their options.
Take one of our Shopify woodworking merchants as an example.
They initially set their cookie duration to just 7 days, thinking it would be enough for qualified purchases of woodworking hardware tools.
However, they quickly realized it wasn’t working, as customers often took longer to finalize their purchases.
After adjusting the cookie duration to 21 days, their affiliate sales rose by 20% in only 2 months.
Low-Ticket Tools: 7-14 Days
For low-cost items like sandpaper, glue, or other consumable tools, a shorter cookie duration of 7 to 14 days is enough.
These products are often bought impulsively or to meet immediate needs, so customers don’t spend much time deciding.
For example, if someone runs out of glue mid-project, they’ll likely purchase it quickly without weeks of deliberation.
Recruit the right partners for your woodworking affiliate program
No matter what niche, including woodworking, it’s always the best idea to work with someone who knows your products.
That’s why we’ll help you identify the right partners and reach out to them effectively.
Who are your right affiliates?
Working with affiliates who love woodworking helps their sales boost effectively.
These people are typically DIY influencers, art content creators, or woodcrafts enthusiasts.
When it comes to woodworking, DIY influencers can be your best partners. These people know how to make use of your products and present their usage at their best.
A plus point for these influencers is their diverse content on both YouTube and TikTok.
Besides woodworking projects, their videos are also about tools, supply guides, and DIY tips.
For example, this is a famous woodworking influencer, Steve Ramsey, with his hundreds of woodworking-related video playlists on YouTube.
Plus, he added multiple links to different woodworking stores directly on his profile.
This way, his subscribers can easily find product links and purchase what they have just watched.
While DIY influencers focus on practicality and step-by-step guides, art creators emphasize aesthetics and craftsmanship.
These creative creators often come with eye-catching content of your woodworking items.
They use your tools and materials to craft visually stunning pieces, from intricate sculptures to custom-designed furniture.
This positions your Shopify brand as a must-have for those who value beauty in craftsmanship.
Besides, have you ever thought of working with woodcraft enthusiasts?
They often show how they make a woodworking project on their own from the beginning.
Take @UPwoodart as an example.
He simply created a video of wood carving, and the video blew up to almost 3 million views.
Imagine your Shopify brand partnering with these enthusiasts, and their video suddenly goes viral.
It can impressively boost your brand awareness and sales.
How to approach them?
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Manually approach
Approaching your desired affiliates always needs to be professional and genuine. So, we always tell our merchants to manually approach with a warm welcome and offers.
Email is the most common way to offer affiliates a collaboration deal. Through email, you can state your program’s detailed information while showing your interest in their content.
It’s simple to write a professional and warm collaboration email. You can take a look at this sample:
Subject: “Your content can make more money – Collaborate with us”
Hi, [name of the influencers/content creators/artists]
My name is [Your name] from [Your brand name]. We’ve seen some of your videos about woodworking content, and they were phenomenal and creative.
We think that our products can suit your video styles while helping you deliver better woodworking projects.
Our woodworking brand is all about [describe your brand briefly].
We’d love to offer you an amazing collaboration. We offer a 15% commission on each sale of every woodworking tool.
If you’re interested in earning money from your content, please respond to this email.
Best,
[Your name]
[Your brand name]
Besides, we think that you often go on social media platforms to find affiliates only.
However, the woodworking and DIY communities have their own channel on Etsy.
We’ve helped multiple of our woodworking merchants in finding affiliates on Etsy. They all agreed that their best affiliates are from these creative platforms.
It’s simple to sign up for Etsy and to be part of the community. A tip is to post friendly posts to share about using your products. Then, you can naturally approach active users and ask for collaboration.
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Customer referral
Qualified affiliates are not only social media influencers or creators, but also your enthusiastic customers.
These people are passionate about woodworking and know your products’ quality the best.
So, how do you convince them to become your affiliates? It’s easy to do this by adding an appealing invite after they finish their purchases.
You can write a short message to thank them and offer affiliate collaboration. You should write a small message like:
“Thanks for trusting our woodworking products so much. We love our loyal customers and want to offer a collaboration. Want to make money with us? Click here [Your affiliate registration link] for more information.”
Plus, UpPromote allows you to create a Customer Referral program within minutes.
You can also create a pop-up directly on your Shopify store to boost customer attention.
Help your affiliates in promoting with pre-made marketing materials
You should back your affiliates up with pre-made marketing materials to help they showcase your woodworking products in the best way.
Most of our Shopify woodworking merchants said that affiliates require images and videos for promotion.
These assets can improve their content quality and easily gain the audience’s attention.
With UpPromote Media Gallery, you can update multiple images, text, videos, and GIFs without taking much time.
You can also set up unlimited categories for these materials to help affiliates find what they need faster.
Besides photos, you should also equip your affiliates with compelling pre-written captions.
It is sometimes hard for affiliates to come up with the correct yet attractive product descriptions.
We’ve seen a hardware Shopify store only give their affiliates some product photos without any detailed review to promote.
Most affiliates only focus on visually appealing content without authentic descriptions of their woodworking tools.
The conversion rate remained lower than 2% for 2 months as customers don’t trust their content. So, we suggested they help affiliates with authentic and detailed product descriptions.
The engagement rose by 30% while the sales increased by 25% after only 3 months.
Motivate affiliates with fair rewards to boost sales
Making your affiliates feel motivated is the most effective way to boost their performance.
Rewarding them with fair prizes can not only boost your brand’s sales but also help build a long-term partnership.
The best way to show affiliates they are valued is through commission.
We recommend you try a tiered commission structure to reward affiliates more based on their performance.
For example, a woodworking accessories Shopify store set up a 3-tiered structure to motivate their affiliates to bring more sales.
It’s worked since their average monthly sales increased by 20% in the next 3 months.
And, with UpPromote’s auto-tier commission feature, their affiliates can automatically be upgraded to a higher level and earn more commission.
Here’s how their structure looks:
- Beginner ($0-299): 8% commission
- Intermediate ($300-799): 12% commission
- Advanced ($799+): 15% commission
Another way to motivate affiliates is to give them free woodworking tool samples.
Affiliates always love free products, they’ll feel more appreciated and willing to promote better.
Moreover, you can get authentic review content from affiliates after they test out your products realistically.
UpPromote’s Gift feature allows you to send affiliates gifts as a welcome kit or reward for their performance.
Plus, you can select different woodworking tools for an affiliate gift package. Then, affiliates can choose the one they like best.
Conclusion
Starting to do affiliate marketing for your Shopify woodworking brand can be a smart investment.
You can reach a larger audience and partner with dedicated affiliates in the niche without spending too much money.
However, the first phase can be difficult with so many new tasks. Don’t worry about feeling overwhelmed since UpPromote has your back.
Let’s discover our pricing plans and build your affiliate program today.
FAQs
1) What types of woodworking brands run affiliate programs?
Tool manufacturers (power tools, hand tools), CNC/laser makers, dust collection & safety, lumber/hardwoods suppliers, epoxy/resin, clamps/fasteners, plans & templates, jigs, finishing/oils, workbenches, storage, and online course marketplaces.
3) Which content converts best in woodworking?
Step-by-step project builds with cut lists, “tools used” sections, comparison guides (e.g., benchtop planers), jig tutorials, finish tests, and seasonal gift lists. Include clear buy boxes with price/availability.
3) Any compliance gotchas for woodworking?
Always include FTC disclosures, avoid unsafe claims, and use your own shop-safety disclaimers. Don’t imply a tool is suitable for tasks outside its rated use.
4) Which affiliate software/app should a woodworking merchant choose?
Look for: coupon+link tracking, SKU-level commission rules (e.g., resin vs. machinery), multi-currency, bulk payouts, tiered rates, and creator-friendly dashboards. Popular choices support Shopify/WooCommerce and offer PayPal mass pay or store credit.
5) What recruitment channels work for woodworking?
YouTube makers, Instagram/Reels/TikTok DIYers, Pinterest boards, Reddit communities (e.g., r/woodworking), Facebook groups, Etsy plan sellers, and cadre of blog reviewers. Search “site:youtube.com ‘woodworking’ ‘review’” and “site:pinterest.com woodworking plans”.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
