According to the IAB Australia Affiliate Marketing Industry Review 2024, 36% of advertisers now spend over $50,000 on affiliate and partnership marketing each month. This means affiliates are earning substantial commissions from promoting Australian brands.
The secret to success is selecting products that resonate with your audience. Below, we’ll explore the 17 best affiliate programs and networks in Australia to help you find the perfect fit.
Later, we’ll guide Australian merchants through the first steps of launching their own affiliate program.
TL;DR
If you want to monetize your website or social media, check out our top affiliate programs in Australia. Here’s a quick overview of the most popular options.
- Etsy AU (Commission: 5%, Cookie: 30 days)
- Fodshop (Commission: 10%, Cookie: 30 days)
- Ryderwear (Commission: 5%, Cookie: 30 days)
- Beer Cartel (Commission: 5%, Cookie: 30 days)
- Accor (Commission: 8%, Cookie: 30 days)
- THE ICONIC (Commission: 10%, Cookie: 30 days)
- Nuzest (Commission: 10%)
- Barney Cools (Commission: 8%, Cookie: 30 days)
- Intersport (Commission: 5%, Cookie: 30 days)
- ASICS (Commission: 10%, Cookie: 30 days)
Affiliate marketing is a powerful method for Australian brands to boost sales and reach new customers. Keep reading to learn some basic steps to start an affiliate program in Australia.
- The first task is to select a reliable affiliate software. UpPromote is one of the best solutions that help you launch affiliate programs effortlessly.
- Then, choose a specific commission structure to reward your partners. Pay per sale, pay per item, and pay per order are the three most popular models.
- Ensure that your payment methods are familiar to affiliates. Make sure they can receive their commissions in the most convenient way.
- Don’t forget to track your affiliate performance. Regular evaluations are essential for optimizing your campaign.
Affiliate software like UpPromote will help Australian merchants manage and grow their affiliate programs. You can set basic to advanced commissions, incentivize affiliates with bonuses, deliver automatic payouts, and more.
With 3000+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software.
Best Affiliate Marketing Programs in Australia
Take a quick look at the top choices for affiliate programs in Australia in our summary table:
The best affiliate programs |
Program name |
Affiliate program with the highest commission rates |
FodShop, Ryderwear, THE ICONIC, Nuzest, ASICS (10%) |
Affiliate program with the longest cookie duration |
FodShop (90 days) |
Affiliate program with the most payment methods |
Ryderwear (Australian Bank, International Bank, Paypal, Payoneer) |
Affiliate program with the most promotional materials |
FodShop (pictures, videos, marketing material, printed material) |
1. Etsy AU (Handmade items)
Etsy is a trustworthy marketplace for every Australian for unique and creative goods. You can find a vast collection of special, extraordinary items, from unique handcrafted pieces to vintage treasures, on their website.
Etsy AU runs their affiliate program via Awin. They pay affiliates a commission rate of 5% on every sale except for gift card purchases. The tracking period for credited referrals remains for 30 days.
Affiliates will receive a regular affiliate newsletter about tips, new launches, and trends. Etsy also gives out banners and diverse product feeds for affiliates to promote.
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2. HubSpot (Business software)
If you’re in the business world, then you likely understand the importance of customer relationship management. HubSpot is a leading CRM software company especially favored by small and medium-sized businesses.
What makes HubSpot different from other CRM solutions out there is it offers everything you need for marketing, sales, service and more in one place. The company has recently repositioned itself as an all-in-one customer platform – not just a CRM.
HubSpot’s affiliate program is a perfect match for anyone hoping to monetize their business content. The customer platform includes a range of products for every stage of the customer journey so the program aligns with various target audiences.
A notable benefit of this program is its tier system. Affiliate partners get the opportunity to earn more than the program’s standard 30% recurring commission as they drive more referrals.
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2. Fodshop (Food and nutrition)
FodShop starts their career with a unique low Fodmap diet that could change your daily meals. They supply more than 1,500 low FODMAP food products from more than 250 brands worldwide, from Australia, the USA, New Zealand, and more.
You can sign up through the FodShop affiliate program’s on-site application. The commission rate is up to 10% per sale. The cookie is tracked for 90 days. FodShop will pay affiliates via bank transfer and PayPal, so you must provide your payment information.
You can select from the Fodshop collection of marketing tools, which includes videos, printed materials, and pictures. Additionally, Fodshop creates verbal, written, and designed media to meet your promotional needs for their products.
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3. Ryderwear (Fashion)
Ryderwear is a global fitness clothing brand from Australia that fits every size. They have gym gear for the hardcore bodybuilder and funky street and dress wear for other buyers.
Affiliates can join the Ryderwear affiliate program to earn a 10% commission for each order. The cookie duration remains active for 30 days from the first click of customers.
Ryderwear allows affiliates to use coupon codes to promote their products. However, they must update the coupon in the dashboard beforehand to qualify for approved commissions.
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4. Beer Cartel (Beer)
Beer Cartel is among the best Australian-crafted beer brands with a mission to bring access to the original taste of beer. They create monthly beer subscriptions for customers to try the latest beers.
Affiliates who participate in the Beer Cartel affiliate program can earn a 5% commission upon every successful beer order. The cookie duration lasts for 30 days, during which time affiliates can earn an approved commission.
Beer Cartel creates a wide range of banners for affiliates to use in their promotions. They also offer personalized creatives to support you if you have any requests.
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5. Accor (Hotels)
Accor Hotels is a top-10 hospitality company worldwide, operating luxurious and budget hotels in over 110 countries. The company also runs up to 360 hotels in Australia with their iconic Ibis styles.
Accor Hotels manages their Asian Pacific affiliate program via CJ Affiliate. Affiliates can enjoy an 8% commission rate for every consumed hotel stay. With a cookie duration of 30 days, affiliates will earn their credit commission within 1 month from customers’ first click.
Accor Hotels helps their partners drive bookings and generate commission by providing exclusive offers. The company will also give free banners and unique text links to affiliates on the marketing board.
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6. THE ICONIC (Clothes)
As a top clothing retailer, THE ICONIC has elevated Australians’ shopping experience in recent years. The top search brands on THE ICONIC are Aesop, Adidas, Nike, and more.
THE ICONIC affiliate program is powered by Partnerize, a top affiliate network. Affiliates receive a 10% commission on every successful order. The cookie duration is 30 days.
Affiliates can receive weekly offers and discounts from THE ICONIC. As their affiliates, you will also get frequent discounts to attract more audiences through affiliate links.
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7. Nuzest (Food and nutrition)
Nuzest was founded with the goal of providing plant-based supplements to enhance health. The brand is famous for their good green vitality, clean lean protein, and more.
You can sign up via UpPromote to join the Nuzest affiliate program. You will receive a 15% commission on the first order at Nuzest. After that, the base commission rate is 10% on additional sales.
Nuzest only makes their payout transactions via PayPal, so having a PayPal account is a must to apply for their program. The brand will give you coupon codes to attract the audience and generate more referrals.
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8. Barney Cools (Menswear)
Barney Cools is a fast-growing menswear brand based in Sydney, Australia. Their clothes represent a rebellious spirit and an open mind.
The highlight of their affiliate program is the commission rate of up to 8% for each sale through affiliate links. The cookie duration remains for 30 days to earn an approved referral.
Barney Cools refreshes their content every 2 weeks to assist their partners’ marketing efforts. You’ll have all the needed materials to start promoting without any extra preparation.
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9. Intersport (Sportswear)
Intersport is one of the biggest sportswear retailers in the world, with stores in many countries. Every Australian sports gear or jersey is available in their shop, along with the most famous brands, including Adidas, Nike, and so on.
Intersports pays their affiliates a 5% commission rate. With an AOV of $140, affiliates could earn $7$ per order. The tracking period for a credit commission through an affiliate link is 30 days.
Affiliates can choose suitable banners for their promotion from Intersport’s collection. In addition, the Intersport affiliate program provides suggested content to help boost your earning potential.
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10. ASICS (Sport equipment)
ASICS is the main distributor of running shoes in various world performance sports. ASICS is the runner’s choice, providing comfort, support, and a superior ride.
When joining the ASICS affiliate program, affiliates can earn a 5% commission on orders made through their affiliate link. The cookie duration is 30 days, which means the commission will be counted within this tracking time.
You’ll have access to their entire data feed to pick the most suitable products to promote. The brand also generates coupon codes on special days to help boost your conversion rates.
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Best Affiliate Networks in Australia
11. Commission Factory
Commission Factory is among the best Australia affiliate networks for top-tier nationwide brands to run their affiliate program. Their featured brands include THE ICONIC, ASICS, Coach, and more.
The average commission rate on Commission Factory ranges from 8% to 10% for affiliates. Commission Factory offers various payment methods for publishers globally, such as banks, PayPal, and Payoneer. Their validation period is 30 days, meaning you will receive your payouts within the following month.
Commission Factory supplies a huge collection of marketing tools for publishers to use in their promotion. You can use links, banners, coupons, and other tools to maximize your earning potential.
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12. Awin
Awin is where to find any top advertisers in Australia, with over 30,000 brands in many fields. They are in the same corporation as ShareASale and Commission Factory, other top affiliate networks.
Joining Awin will allow you to earn different tiers of commission rates from many advertisers. Publishers can access the advertiser’s site and choose the most suitable one.
Awin pays affiliates through four main methods, including SEPA, BACS, ACH, and Payoneer. You can use various tools from Awin and advertisers, such as deep links, banners, products, and other creatives.
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13. Rakuten Advertising
Rakuten Advertising is a global leader in affiliate marketing with many innovative tools for both publishers and advertisers. They have the best data, AI tools, and networks for you to start earning money.
When joining Rakuten Advertising as a publisher, you can receive your payouts on a net 30 basis. They process transactions for affiliates through PayPal, direct deposit, and check.
As their influencers, you can have newsletters and giveaways from Rakuten Advertising regularly. You can even get exclusive cash bonuses from them to support your promotion.
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14. CJ Affiliate
CJ Affiliate was one of the pioneers in the affiliate industry as a helper in performance marketing. Now, they collaborate with over 3,800 brands across every niche to provide the best affiliate community for publishers.
CJ Affiliate allows publishers to use their dashboards to monetize their promotions for advertisers. Affiliates can choose between direct deposit, Payoneer, and check as their payment methods to receive monthly payouts.
CJ Affiliate makes payout transactions monthly. However, publishers must meet a payment threshold of $50 for direct deposit and Payoneer, and $100 for check to receive their earnings.
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15. Impact Radius
Impact Radius is the affiliate network for many global brands, such as Levi’s, Adidas, Fanatics, and so on. You can join any affiliate program on Impact via free sign-up and receive long-term development.
Impact pays affiliates based on a CPS model (Cost per sale), which means a commission rate is paid on each sale. The payment methods are ACH, Paypal, and wire transfer. However, the minimum threshold to receive a monthly payout is $10.
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16. Partnerize
Many Australian brands choose Partnerize as their third-party affiliate network to run their affiliate program. Partnerize is trusted for their diverse marketing tools and performance optimization for affiliates.
You can sign up as a publisher on Partnerize’s site to join the affiliate program. Partnerize provides advanced tools to help you find and apply to the right brands with ease.
Partnerize pays commissions to their affiliates on a monthly basis. You can receive your payouts via ACH, bank transfer, PayPal, or wire transfer.
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17. ShareASale
As part of Awin, ShareASale welcomes around 260 new affiliates daily. The platform helps you find new sources of revenue, providing easy-to-interpret reporting and tracking tools.
The commission rate depends on the affiliate program you apply for. ShareASale will give detailed information on every program so you can choose the right one.
ShareASale has various payment methods, such as check, direct deposit, Payoneer, and wire transfer. However, to receive your payouts, you need to have a minimum balance of at least $50.
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How to Start an Affiliate Marketing Program in Australia?
Australian merchants can take advantage of UpPromote – the highly recommended affiliate solution to launch affiliate programs in minutes. Our detailed in-app guides and 24/7 email & chat support will ensure you have a seamless experience.
Let UpPromote help your business build a high-converting affiliate program!
Choose an affiliate software to run your program
In-house affiliate programs may work but require significant time and effort. On the other hand, affiliate software simplifies the process, allowing you to launch a campaign with ease. With everything automated, you won’t need to handle manual boring tasks.
That being said, not all affiliate software will meet your needs. Australian brands should focus on finding the best solutions for long-term growth.
In that case, UpPromote stands out as a trusted affiliate platform with over 115,000 customers worldwide. You can start with our free plan to explore all the app’s basic functions. Plus, a 14-day free trial on all paid plans will let you experience more advanced features without cost.
Additionally, you’ll benefit from in-app tutorials and 24/7 chat support. Our chat agents are always available to assist with any questions.
With UpPromote, you can easily recruit affiliates, set flexible commissions, and track referrals and sales. If you need specific features or integrations, our developers will customize the platform to suit your brand.
Define commission structures
Commission is the top priority for affiliates. That’s why it’s crucial to choose the right commission structure when creating your program. There are several models you can implement for your Australian brand, but the most common include:
- Percentage per sale: A set percentage of the total sale amount
- Flat rate per item: A fixed amount based on the item’s price
- Flat rate per order: A fixed amount based on the total order value
With our affiliate software, you can easily set up these commission types in under a minute. Simply navigate to the UpPromote dashboard > Programs > Add program.
Once you’ve decided on a commission model, it’s time to select a percentage or amount to reward your affiliates. Below are some average commission ranges across industries.
- Retail and eCommerce: Typically between 5% and 15%.
- Digital products and software: Often from 20% to 50%, given their higher profit margins.
- Travel and hospitality: Usually from 4% to 10%, though luxury services may offer more.
- Financial services: These brands often pay per lead rather than per sale, with commissions ranging from $50 to $200 per lead.
Note: Use those figures as a guide. Australian brands should research their competitors and consider their product value to find a suitable rate.
Set up payment methods for affiliates
Australian merchants should offer payment methods their affiliates know and trust.
When affiliates feel secure about how they’ll receive their commissions, they’re more likely to sign up for your program. The wrong payment choices can push affiliates to other programs, so choose wisely.
You can easily pay Australian-based affiliates through any major bank in the country, like Alex Bank, AMP Bank, or ANZ Bank. For affiliates abroad, you should choose a secure online payment method like PayPal.
With our affiliate system software, you can even schedule your payment via PayPal automatically. Your affiliates will receive their payouts on the exactly day or period you set beforehand.
To get started, make sure your store is integrated with PayPal. Enable PayPal as a payment method by going to Settings > Payment > Payment Settings. Affiliates then can provide their PayPal account information.
Then, go to Settings > Payment > Schedule Payment and turn on the Auto-payout with PayPal feature. You can choose to schedule payments for a specific date or by payment cycle.
Note: You must set up auto-payment at least 2 days before the payday to ensure a smooth payout process.
If you choose Specific date, pick a payment day from the calendar along with the payment frequency. For example, if you choose the 15th as the payment day and 1 month as the period, affiliates will receive their payouts on the 15th of each month.
If you opt for Payment cycle, the system will automatically process payments according to the cycle period you define. Start by choosing the period, then select the date for the first payment.
For example, suppose that you choose a 20-day period and set the first payment date to March 25, 2024. The system will initiate the first payout on March 25 and continue every 20 days.The next payment will fall on April 14, 2024.
Moreover, UpPromote also lets you set up a minimum commission or maximum payout limit.
- The minimum commission ensures that affiliates must earn a certain amount before they get paid.
- The maximum payout limits the amount that can be paid out at once, helping you stay within budget.
Monitor and evaluate your affiliate performance
To assess the success of your Australian affiliate program, you need to track your affiliate performance. For example, you’ll need to know the sales they generate and whether offering exclusive discounts results in more sales.
Affiliate software like UpPromote offers a real-time dashboard with all the necessary metrics, including total clicks, sales, commissions, referrals, and more.
Additionally, you can track the sources of your referrals. For instance, the image below shows that most referrals come from coupon codes.
Additionally, our app helps you notify the top affiliates who bring in the highest sales. Consider rewarding them with bonuses or product samples as a token of appreciation.
Conclusion
Affiliate marketing is a powerful way to reach a larger audience and boost your sales. In Australia, 72% of businesses report better ROI from affiliate marketing than from other channels.
With the right software like UpPromote, you can launch your affiliate program quickly. We’ll assist you in recruiting affiliates, setting commission rates, tracking performance, and managing payments. Start now with a 14-day free trial on all paid plans.