Top 25 Best Supplement Affiliate Programs in 2024 (Vitamins, Minerals, and Dietary Supplements)

The supplement niche has become a leading market in the US, with promising growth of up to 4.3% by 2027. More people are concerned about their overall health and are willing to pay for the best supplements.

You can earn big when joining a leading supplement affiliate program in the industry. We’ve collected the top affiliate programs for you in this article. Keep reading and find a suitable program to make some cash.

In the following section, let’s explore some best tactics to improve affiliate programs for supplement brands.

TL;DR

You can share your favorite supplement products while making significant earnings. Here are the top health supplement affiliate programs based on commission and cookie duration.

• The Vitamin Shoppe (Commission: 1-10%, Cookie: 7 days)
• A1 Supplements (Commission: 6%)
• AG1 (Commission: 20%, Cookie: 30 days)
• Capsiplex (Commission: 60%)
• MegaFood (Commission: 8%, Cookie: 30 days)
• Life Extension (Commission: 6%, Cookie: 30 days)
• Herbspro (Commission: 10%, Cookie: 60 days)
• Elysium (Commission: 12%, Cookie: 45 days)
• Health Nutrition (Commission: 40-60%, Cookie: Lifetime)
• GNC (Commission: 3%, Cookie: 7 days)

Once an affiliate program is launched, ongoing testing and adjustments are essential. Read on to learn how to enhance supplement affiliate programs for your brand.

• To avoid affiliate overpromotion, you need to develop clear policies on how your partners can use health claims. This will help protect your brand’s reputation and ensure compliance with regulations.
• Performance-based incentives are a great way to motivate affiliates to drive more sales. The more sales they generate, the higher their commission.
• Fraud is a growing concern, but UpPromote can help. Our system detects suspicious affiliate activity and prevents potential fraudsters from joining your program.
• The last one is to keep refining your affiliate program. Gather feedback from your affiliates, who are actively involved in the program, to understand what’s working & what needs improvement.

Boasting 3,000+ positive Shopify reviews, UpPromote makes affiliate marketing a breeze for any supplement brand. Get assistance at each step, including setup, management, payment processing, optimization, and more.

25 Best Health Supplements Affiliate Programs

The table below presents the best supplement companies’ affiliate programs, complete with enticing perks.

1. The Vitamin Shoppe

The Vitamin Shoppe supports their users’ health with high-quality supplements. The brand comes with a broad array of vitamins, proteins, healthy weight-support products, herbs, superfoods, and more.

You can join the Vitamin Shoppe affiliate program via CJ Affiliate. The commission rate for successful orders starts at 1% and rises to 10% commission with extra exposure following your performance. The tracking period is 7 days, allowing affiliates to earn their commission from purchases within 7 days.

Affiliates can use coupons and promotional codes to promote The Vitamin Shoppe’s supplements. However, you shouldn’t use the brand name in your affiliate link, which violates the program’s policy.

2. A1 Supplements

A1 Supplements’ energetic supplements help boost energy in sports activities and lifestyles. Their wide selection includes over 5,000 products in various flavors, such as apple, orange, or berry.

Managed through ShareASale, the A1 Supplements affiliate program offers a 6% commission rate on all product sales. Their average order value is near $100, which means you can earn around $6 on each order. Moreover, the brand takes 24 to 48 hours to review your application to their affiliate program.

A1 Supplements has no restricted rules on affiliate marketing. You can freely choose the best-fit text links and banners to promote on social media or via email marketing.

3. AG1

AG1 has gained a reputation for their all-in-one drinkable daily supplements and vitamins. Many top performers choose to use AG1 supplements to enhance overall health, such as Lewis Hamilton, Jeremy Jauncey, and Allyson Felix.

AG1 runs their affiliate program through Impact, a trustworthy affiliate network. You can apply to their affiliate program and enjoy up to a 20% commission rate per order.

The cookie duration lasts for 30 days. You can earn a commission as long as your audience purchases the products via your affiliate link within 1 month.

4. Dr Brad Stanfield

Dr. Brad Stanfield has developed a clinically approved microvitamin for improving brain and skin health. They also focus on making clients look younger than their actual age with tips and supplements, diet, and exercise.

Managed through UpPromote, the Dr. Brad Stanfield affiliate program offers up to 20% commission on every new customer’s order. Especially, you will enjoy a lifetime referral of 5% commission on all the next purchases of that customer.

Plus, the cookie duration lasts for 3650 days, giving you 10 years to earn commission once customers purchase after clicking your link. Dr. Brad Stanfield will process transactions for affiliates through PayPal on a monthly basis.

Dr. Brad Stanfield also creates a discount offer for your customers when purchasing through your affiliate link. They’ll get a 5% discount on their first supplement order at Dr. Brad Stanfield.

5. Capsiplex

Capsiplex provides safe fat-burning supplements for both men and women. Their products use Capsimax, innoslim, caffeine, and more to boost results.

You can join the Capsiplex affiliate program via FanFuel, a popular Nutra affiliate network. The commission rate for each sale is up to 60% revenue share.

FanFuel manages affiliates payouts and pays on request via bank transfer, PayPal, wire transfer, or Payoneer. However, you must have a payment threshold of $100 to receive your payouts.

Affiliates can use diverse banners and images to promote Capsiplex’s products. They also make keyword lists for you to use during promotion the attract target audiences.

6. MegaFood

MegaFood has been providing food-based vitamin supplements for many years. They work with experienced farmers to choose organic ingredients for their products.

Managed through ShareASale, the MegaFood affiliate program offers an 8% commission rate for their affiliates. The cookie duration remains active for 30 days from the customer’s first click before expiring.

When approved for the program, you can use MegaFood’s collection of banners, links and logos on your marketing channels. Plus, you’ll get help from their dedicated affiliate management team and receive newsletters about promotions and contests regularly.

7. Life Extension

Life Extension’s supplements target over 40 different health conditions to enhance users’ overall well-being. The brand also creates lab tests to help buyers find suitable supplements for their overall health.

After joining the affiliate program through CJ Affiliate, you can earn up to a 6% commission rate for every successful order from your unique affiliate link. The cookie duration is 30 days, which means your commission is counted within 30 days from the customer’s first click.

Once you’re in the Life Extension affiliate program, you can take advantage of their banner graphics of different sizes. You will also get access to product feed links to select the best supplements to advertise.

8. Herbspro

Herbspro is among the leading online retailers in the supplement niche, supporting the health of millions of users annually. They have over 50,000 products in vitamin, mineral, herbal, diet, and natural cosmetic categories.

The Herbspro affiliate program offers a 10% commission rate for every qualified sale. You can earn commissions from purchases via your affiliate link for up to 60 days after the first click.

Herbspro’s affiliate program is available through various networks, including CJ Affiliate, ShareASale, Pepper Jam, and Rakuten. You can join the program by registering with one of these affiliate networks.

Herbspro is committed to providing their partners with monthly coupons during their promotion campaigns. Publishers can also use custom banners and unique text links with high-converting results.

9. Elysium

Elysium supplies supplements for aging problems in both men and women. They have worked with world-class scientists and clinicians to develop clinical reverse-aging supplements.

Elysium pays their affiliates a baseline commission of 12% on the net sale. With an average order value of $200, you can easily earn up to $24 for each order. The cookie duration lasts 45 days, so you can earn a commission if your customer purchases within this period.

You can ask Elysium for unique coupon codes to attract a larger audience. They will also provide new creative assets and seasonal discounts to support your promotions.

10. Health Nutrition

Health Nutrition helps users fight obesity with support, guidance, and premium supplements. Their products range from affordable to high-end nutritious supplements for everyone to buy.

The Health Nutrition affiliate program pays their publishers up to 60% commission rate for every order. With no cookie expiration, you can earn commissions on purchases made through your affiliate link at any time.

Health Nutrition issues affiliate payments fortnightly, on the 1st and 16th of each month. You will receive payouts via Tipalti, a global payment automation with over 50 payment methods in 120+ currencies. If you’re new to this payment method, feel free to ask Health Nutrition for help. They will pay your earnings once you have at least $100 in your balance.

11. GNC

GNC specializes in protein powders and pre-workout supplements to improve fitness performance. They create mix-and-match plans for daily use and help users select suitable products for health.

You can apply for the GNC affiliate program through CJ Affiliate and earn a 3% commission on every sale via affiliate link. The cookie duration is within 7 days, allowing you to earn commission from your customers’ purchases in a week from their first click.

Once you access the GNC product feed, you can choose the most suitable for your target audience. GNC also produces various banners and text links for their publishers to put on their site.

12. Onnit

• Commission rate: 15%
• Cookie duration: 45 days

Onnit has innovated Alpha Brain supplements to improve cognitive functions, including memory, mental speed, and focus. Onnit also offers full monthly supply packs for the whole body to save buyers money.

13. Body Building

• Commission rate: 8%
• Cookie duration: 7 days

Body Building assists their clients in building body goals with their fully-equipped tools and supplements. Their best-seller products are protein powder, pre-workout, vitamins, BCAAs, and more.

14. MyProtein

• Commission rate: 8%
• Cookie duration: 30 days

MyProtein aims to help everyone meet their sports and health goals. Their supplements come in different forms, such as drinks, bars, regular snacks, and tablets.

15. VB Health

• Commission rate: 30%
• Cookie duration: 60 days

VB Health is a one-stop shop for all your wellness needs, covering daily and sexual health as well as athletic performance. Notably, they offer a 100-day money-back guarantee policy and free shipping over $50.

16. Rite Aid

• Commission rate: 5.6%
• Cookie duration: 15 days

Rite Aid has nearly 1,300 drug stores in the states, supplying hundreds top-brand supplements. With their long-time reputation in the industry, customers can ensure the origin of products at Rite Aid.

17. VitaCost

• Commission rate: 1.6%
• Cookie duration: 7 days

VitaCost sells supplements and provides personalized diet recipes for various health conditions. Users can get assistance in creating their own diet and supplement plans at VitaCost.

18. DietDirect

• Commission rate: 10%
• Cookie duration: 30 days

DietDirect’s supplements can control obesity and manage weight loss for users. DietDirect also creates diet and meal replacement products, such as bars, snacks, and drinks.

19. Gold Collagen

• Commission rate: 10%
• Cookie duration: 30 days

Gold Collagen is a leading brand in providing collagen-based liquid supplements. In addition, they have also released new probiotic products for all genders.

20. Naked Nutrition

• Commission rate: 10%
• Cookie duration: 60 days

Naked Nutrition produces their supplements with 100% pure ingredients to bring users the best results. Buyers can select from their best options, including Grass-Fed Whey Protein, Pea Protein Powder, and Organic Brown Rice Protein Powder.

21. Gundry MD

• Commission rate: 8%
• Cookie duration: 30 days

Gundry MD researches effective supplements to prevent heart diseases in the long term. Their products can also slow down aging, address weight issues, and reduce fatigue.

22. Performix

• Commission rate: 20%
• Cookie duration: 30 days

Performix supports users both inside and outside the gym with energetic products. Their supplements can help manage weight loss, control blood sugar levels and boost energy.

23. Heivy

• Commission rate: 5%
• Cookie duration: 45 days

Heivy is a collagen-based company that has been creating health supplements and beauty products for years. Most of their supplements consist of 100% truly all-in-nature ingredients to enhance overall well-being.

24. Bulk Supplements

• Commission rate: 10%
• Cookie duration: Not mentioned

Bulk Supplements has every type of supplement to support health conditions in soft gel form. Buyers can shop for their eye, heart, or immune supplements and more at Bulk Supplements.

25. JSHealth

• Commission rate: 15%
• Cookie duration: Not mentioned

JSHealth’s supplements maintain an outside look for their customers from the inside. Their products can strengthen the health of skin and hair by improving mental well-being and hormone balance.

How to Improve Your Supplement Affiliate Program?

With supplement affiliate programs, brands pay affiliates only for successful referrals. Thus, they can keep marketing expenses in check while expanding their reach.

UpPromote is the top-recommended affiliate software to manage these partnerships. Over 115,000 brands have leveraged our app to create programs, expand their affiliate network, and motivate them to drive more sales.

Ensure affiliates do not overpromote your supplements

Exaggerated claims can damage a brand’s reputation and even lead to legal consequences. Therefore, supplement brands need to set rules to prevent affiliates from over-promoting.

Your affiliate policies should require compliance with FDA and FTC regulations, ensuring affiliates don’t make unproven health claims about supplements.

You should also provide clear guidelines on what health claims affiliates can and can’t make. Affiliates must not promise “cure-all” results, exaggerate benefits, or give unsupported medical advice.

You can even add specific examples of acceptable and unacceptable claims to avoid misunderstandings.

Furthermore, include the FTC rules that require affiliates to clearly state their relationship with your brand. For example, they can say, “I may earn a commission if you buy through this link.”

Offer performance-based incentives

Incentives tied to performance are highly effective in motivating affiliates to generate sales. When affiliates secure more referrals, they earn higher commissions, which in turn boosts your brand’s sales.

However, you may be concerned about the total commissions you need to pay out. Your budget might not always allow for increased commission rates at all times.

In this case, you can implement performance-based commissions during specific occasions, such as Black Friday and Cyber Monday (BFCM).

Our affiliate system makes it easy to set up these incentives. You can structure commission levels according to the value of each referred order. The higher the order value, the more affiliates earn. This way, you can provide a fair incentive structure while keeping costs manageable.

To set up commissions based on order values within the UpPromote dashboard, navigate to Programs > Add Program. Choose the Advanced Rule option to customize your commission structure.

You can select from three reward types, including Percent of Sale, Flat Rate per Item, or Flat Rate per Order.

For example, you could establish three commission levels for supplement orders:

• A base commission of 10% for sales under $500
• A 15% commission for sales between $500 and $1,000
• A 20% commission for affiliates who generate sales exceeding $1,000

Screen affiliates carefully for fraud detection

It’s important to review affiliates thoroughly to mitigate the risk of fraud. Your affiliate program’s main goal is to boost revenue, and you certainly don’t want fraudsters taking a share of your profits.

Back in 2020, nearly 10% of affiliate traffic was fraudulent. That number had climbed to 17% by 2022, resulting in an estimated $3.4 billion loss for companies.

On the registration form, you can ask for affiliates’ websites, social media channels, or marketing strategies. Then you can assess whether their promotional methods align with your brand values and compliance standards.

Our app allows you to identify cases where multiple sign-ups originate from the same IP address within a certain timeframe. You can then choose to delete these suspicious accounts or hold them for further review.

You can also add a blocklist of email addresses to prevent unwanted individuals from joining. You can review the list later and unblock those who may have been mistakenly blocked.

Additionally, if you want to target specific regions, let us know the countries where you wish to recruit affiliates.

What’s more, UpPromote helps you reduce spam by hiding your sign-up form from search engine results. Your program stays open only to the affiliates you want.

Refine your affiliate program regularly

No affiliate program is perfect from the beginning. Merchants need to launch the program, gather insights, and make improvements along the way.

One effective approach is to survey your affiliates to learn about their experiences. You can offer a 5% exclusive discount code as an incentive for participating.

Since affiliates are the ones actively participating in the program, they can provide valuable insights into what motivates or challenges them.

Based on their input, you can adjust various aspects of the program, such as:

• Commission rates
• Cookie duration
• Support resources
• Promotional materials
• Bonus incentives

Let’s take an example. After doing a survey, you find out that many affiliates are having trouble getting leads on social media. In this case , you could offer extra training on social media marketing and share ready-made content scripts or stunning images.

Conclusion

Affiliate marketing is a cost-effective way to grow your customer base and drive sales. All you need is to recruit quality affiliates who match your niche, and they’ll handle the promotion for you. Then, you can focus your time and resources on other aspects of your business.

UpPromote is your all-in-one solution for managing affiliate programs. We guide you through launching and running your program from the ground up, with no prior knowledge required. Our dedicated support team is ready to assist with any issues you encounter.

Check out our pricing plans to find the right fit for your business needs.