eFavormart is a leading online retailer specializing in wedding and party supplies. They have everything you need to create memorable events, from elegant table linens to stunning centerpieces.
The brand built fulfillment warehouses on the West and East Coasts of the United States. In addition to its diverse product lines, eFavormart is well known for great customer service and expert advice. They provide tips, ideas, and the latest trends to elevate your events.
eFavormart leveraged the power of affiliate marketing to attract more customers to the store. The brand succeeded in managing its affiliates with the help of UpPromote, the most trusted affiliate software.
Encourage affiliates to recruit people & earn more via Multi-level Marketing
In Multi-level Marketing (MLM), affiliates can earn commissions from those they recruit into the program. eFavormart applied this strategy to have more affiliates with ease.
They offered a 10% base commission for unique bloggers and content creators on YouTube, Instagram, Facebook, or Twitter.
What’s more, the brand allowed affiliates to invite friends to join their campaign and earn 30% of their friends’ commissions.
UpPromote streamlined the whole process for eFavormart. Our app generated unique referral links for affiliates, making it easy to recruit new members. Whenever their recruited affiliates made a sale, 10% of the commission would be automatically credited to the original affiliates.
That way, affiliates had a good reason to recruit more people to the program. Plus, they would want to mentor their downline ones to generate sales – so they could earn 30% of their friends’ earnings.
With the growing number of affiliates, eFavormart saw remarkable growth in affiliate marketing sales, reaching over $800,000 in only 8 months. That’s an impressive achievement!
Actively reach out to potential affiliates
In addition to their MLM affiliate outreach, eFavormart actively sought potential affiliates on YouTube.
They focused on content creators who produced tutorials for creating decor items or enhancing weddings and birthday parties.
“For example, if I go to YouTube and search “how do I create a balloon arch,” I will find people giving tutorials on balloon arches. I check their work, their number of followers, and how engaged people are. When I see a certain threshold met, then I reach out and see if they would be interested in being an affiliate.”
Connie
CEO of eFavormart
If these creators had high-quality videos, a substantial number of followers, and engaged audiences, eFavormart would personally reach out to invite them to join their affiliate program.
One notable affiliate is Melanie, the host of the YouTube channel Living Luxuriously for Less.
Support affiliates with training courses
eFavormart went above and beyond to support their affiliates. They implemented a training program for beginners, guiding them on how to start their affiliate marketing journey.
In their exclusive Facebook group, the brand provided extensive training on various topics, including video creation, optimizing SEO titles, and effective marketing strategies.
With eFavormart’s dedicated assistance, affiliates would be more likely to drive sales back to the store and earn substantial commissions.
