Blushield USA helps people protect their health from electromagnetic fields (EMFs), which come from things we use daily, like cell phones, Wi-Fi, and electrical appliances. These invisible fields can cause stress in the body and affect overall well-being.
Blushield’s devices don’t block EMFs but instead create a safe, natural energy field that helps the body stay balanced. They develop various products to offer protection wherever you go, including home devices, portable units, and wearables.
Build product awareness through affiliate marketing
Blushield USA’s products are designed to address the complex issue of electromagnetic field (EMF) protection. As EMFs and their effects on the body are not widely understood, explaining the science behind Blushield’s scalar field technology requires a more thoughtful and educational approach. Customers need to understand both the problem and how the solution works to appreciate the product’s value.
Affiliate marketing was a natural choice for Blushield USA. By partnering with individuals who are already familiar with and passionate about their products, the company ensures that their message is conveyed authentically and effectively. Affiliates act as trusted voices, helping customers make informed decisions about their health and well-being.
Initially, Blushield USA relied on AffiliateWP, a WordPress affiliate plugin, to manage their affiliate program. However, they quickly realized that the plugin lacked the advanced features to scale and optimize their growing affiliate network. Then, they began searching for a more robust and flexible solution.
After evaluating their options, Blushield USA chose UpPromote as their affiliate marketing platform. As the top-trusted affiliate solution on Shopify, UpPromote provided the advanced tools and features they needed to streamline their program management and maximize its potential.
When we were using WordPress, we just used the built-in plugin—I think it was called AffiliateWP, short for Affiliate WordPress. It’s really not even comparable. You just can’t compare it to UpPromote.
Courtney Taylor – Affiliate marketing manager at Blushield USA
Tailor commissions based on their affiliates’ reach & performance
Thanks to UpPromote, Blushield USA can offer different commission rates for different types of affiliates based on their reach and potential performance. The brand ensures each group is motivated and rewarded appropriately.
Most affiliates in their affiliate program fall into the standard category, where they earn a 15% commission on every sale they make.
To further motivate these affiliates and encourage purchases, Blushield provides them with a unique coupon code. This code offers their followers a 10% discount on products, creating a strong incentive for customers to make a purchase.
With UpPromote, merchants can even automate the generation of coupon codes for affiliates. As soon as they join the program, affiliates will automatically receive discount codes to share with their audience. No more manual work – brands can save a lot of time and avoid mistakes.
For more prominent affiliates, such as scientists, doctors, and other professionals with large networks, Blushield USA offers a higher commission rate of 20%.
Moreover, Blushield USA has a special partnership with select affiliates who provide exceptional value to the brand. One notable partner is The Epoch Times, a U.S.-based alternative news platform with a large audience and a vast collection of informational and news articles.
Since The Epoch Times already used Blushield products, the brand decided to collaborate through paid articles and offer a 20% commission on referred sales.
Motivate high-profile affiliates to recruit quality partners
Blushield USA uses a multi-level marketing (MLM) model to grow their affiliate program while maintaining high standards. This strategy is only offered to high-profile affiliates, such as doctors, scientists, and other professionals, because of their credibility and extensive networks.
If these affiliates recruit others into the program, they earn an additional 5% commission on the sales made by the people they bring in (known as sub-affiliates).
This perk is exclusively offered to high-profile affiliates as their credibility and professional connections make them more likely to bring in high-performing partners to the Blushield affiliate program.
With UpPromote’s MLM feature, merchants can create up to 20 commission levels, allowing affiliates to earn rewards not only for their sales but also for recruiting new affiliates. This powerful system helps brands boost product sales while expanding their affiliate partner network effortlessly.
Build a network of knowledgeable affiliates
Blushield USA takes a highly selective approach to recruiting affiliates. They want to ensure that only those who truly align with the brand and its mission are accepted into the program.
We have quite a few qualifiers. If someone wants to become an affiliate, we want to make sure they’re serious about promoting. We don’t accept everyone—some people apply but aren’t really qualified.
Courtney Taylor – Affiliate marketing manager at Blushield USA
One key requirement for joining the program is that applicants must already own and use a Blushield device. Only when affiliates directly experience the products can they fully understand how the technology works and then better educate their audiences.
This requirement is clearly outlined during the application process. On the registration form powered by UpPromote, applicants are asked to confirm whether they own a Blushield product and explain why they want to join the program.
Blushield USA wants to learn about their participants through the registration form
Blushield USA also makes sure its affiliates are well-prepared to promote their products effectively. Affiliates have access to a media gallery in the UpPromote app, where the brand regularly updates important materials like logos, product images, and informational documents.
There is a 15- to 20-page-long affiliate welcome kit that explains how the products work and highlights their unique features. Affiliates are encouraged to thoroughly read the kit to gain a solid understanding of the brand.
Results
Affiliate marketing is Blushield USA’s main strategy, accounting for 70–80% of their total revenue. Their success comes from working with affiliates who already use and believe in the products. “Our affiliates are our best marketers because they actually use the products and share their real enthusiasm.” Courtney Taylor, the affiliate marketing manager of Blushield USA shared.
UpPromote is excited to continue working with Blushield USA to expand their affiliate marketing program for the future.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
