Top 11 Best Chocolate Affiliate Programs to Join in 2025

Chocolate is loved worldwide for its rich, indulgent flavors and is a popular choice for gifts, celebrations, and personal enjoyment. That’s why promoting chocolate can be a sweet opportunity for affiliate marketers, influencers, and bloggers.

In this article, we’ll dive into the top 11 chocolate affiliate programs, covering key details like commission structures, cookie durations, payment methods, and standout benefits. Let’s find your perfect match and start earning today!

TL;DR:

You can promote high-quality chocolates and gourmet treats with our top chocolate affiliate programs. Let’s see which brand offers the most lucrative benefits.

• Chocolate.org (Commission: 12%, Cookie: 9 months)
• Chocolate Trading Company (Commission: 7-8%, Cookie: 30 days)
• Hotel Chocolat (Commission: 3%, Cookie: 30 days)
• The Gourmet Chocolate of the Month Club (Commission: $12, Cookie: 90 days)
• Peak Chocolate (Commission: 32%, Cookie: 90 days)
• COCO (Commission: 20%, Cookie: 30 days)
• Venchi (Commission: 2%, Cookie: 45 days)
• Ghirardelli Chocolate (Commission: 5%, Cookie: 30 days)
• Vosges Chocolate (Commission: 10%, Cookie: 30 days)
• HuKitchen (Commission: 10%, Cookie: 30 days)
• Santa Barbara Chocolate (Commission: 10%)

With UpPromote affiliate software, launching an affiliate program takes just minutes. Our app also helps optimize your program with dynamic commission rates, branded domains, personalized registration forms, and automated payout options.

11 Must-Join Chocolate Affiliate Programs to Increase Your Earnings

Are you interested in the best chocolate affiliate programs? Take a look at the table below for all the key details at a glance.

1. Chocolate.org

Chocolate.org sells handcrafted chocolates and gourmet gift baskets from independent chocolatiers across the USA. Their blogs also offer expert insights on different chocolate varieties, pairing suggestions, and creative ways to enjoy chocolate-based treats.

When joining their chocolate affiliate program, you will earn a 12% commission rate on every purchase you refer. The average order size of $60 will earn you around $7.2 per sale. The generous 9-month cookie period allows you ample time to earn money from referrals.

Once approved as their affiliate, you can access their well-designed creative assets and start your promotions. Their product data feeds are updated daily, ensuring you can always promote the newest and best-selling products. Moreover, you can leverage their special offers to share with your audiences and boost sales.

2. Chocolate Trading Company

Chocolate Trading Company is a UK-based luxury chocolate retailer offering premium chocolates from around the world. They allow customers to create personalized gift boxes with custom designs and messages, making their products perfect for special occasions.

The brand pays you a 7-8% commission based on your sales volume. The higher the sales amount you refer, the greater your commission rate will be.

• £0-£100: 7%
• £100-£500: 7.5%
• £500+: 8%

You have 30 days from the customer’s initial click on your link to earn money on purchases.

You must sign in to the Awin platform to register for their chocolate affiliate program. Once you’re approved as their affiliate, the brand will give you access to your unique tracking link and special codes to share with your audiences.

3. Hotel Chocolat

Hotel Chocolat is a British luxury chocolate brand known for growing its own cocoa and crafting premium treats. They’re best known for the Velvetiser, a sleek machine that creates smooth, barista-style hot chocolate at home.

With their chocolate affiliate program, you earn a 3% commission on every sale made through your link. The referral window is 30 days long from the visitor’s first click on your unique link.

You can add their eye-catching banners and text links to your site or blog to start promoting. They also provide an updated data feed to keep you informed about the latest products and stock availability. Plus, you can use their special promo codes during big sales to boost your results.

4. The Gourmet Chocolate of the Month Club

The Gourmet Chocolate of the Month Club delivers handcrafted, award-winning chocolates to members each month. Subscribers enjoy unique creations from top chocolatiers like Jean-François Bonnet, Skelligs’ Champagne Fizz Truffles, and Rabitos.

You can receive a $12 commission each time you refer a new subscriber to their club. The cookie duration lasts up to 90 days from the customer’s first click on your link.

Their chocolate affiliate program is managed through the reliable affiliate management network CJ Affiliate. You can join the program and use their ready-made banner ads and text links to start promoting their products.

5. Peak Chocolate

Based in Australia, Peak Chocolate offers a variety of functional chocolates designed to support specific health goals. All their products are keto-friendly, low in carbs, and made without added sugars, preservatives, or gluten.

The Peak Chocolate affiliate program offers a high commission of up to 32% on all qualified orders made through your link. The referral window is 90 days long from the customer’s initial click on your affiliate link.

You can share the brand’s 15% discount codes with your followers to encourage more purchases. Peak Chocolate also gives free chocolate samples so you can try their products and write honest, detailed reviews.

6. COCO

COCO Chocolatier is an Edinburgh-based chocolate company focused on the “art of chocolate.” They collaborate with artists worldwide to design unique packaging and partner with institutions such as the Tate Gallery and fashion brands like Temperley London.

Their chocolate affiliate program offers a 20% commission rate for every successful sale. They allow you to earn commissions on sales within 30 days from the visitor’s first click on your link.

There are many eye-catching creative assets for you to enhance your marketing efforts. Additionally, the brand gives you exclusive discount codes to share with your audience.

7. Venchi

Venchi makes delicious high-end chocolates with high-quality ingredients such as Piedmont hazelnuts, pistachios, and almonds. They also offer over 90 gelato flavors and special treats, such as gourmet Easter eggs.

When you join Venchi’s chocolate affiliate program, you earn a 2% commission for every sale made through your link. The cookie lasts for 45 days after a visitor’s first click on your affiliate link.

The brand provides special promotions and flexible commission options for top-performing affiliates. It’s important to note that you can only use the coupon codes provided by the brand in your promotions.

8. Ghirardelli Chocolate

Ghirardelli Chocolate is the third-oldest chocolate company in the United States. They offer a variety of high-quality chocolate products, including bars, squares, and baking essentials, as well as ice cream sundaes and hot fudge sauces.

The Ghirardelli Chocolate affiliate program offers a commission rate of 3% for each successful order. That means you can earn $5 per sale with an average order value of $100. You’ll earn commissions on purchases within 30 days of the customer’s first click on your link.

The dedicated affiliate manager is willing to share valuable advice and expert tips to improve your performance. Moreover, you can earn attractive bonuses depending on how well your promotions perform.

9. Vosges Chocolate

Vosges Chocolate is well-known for blending fine chocolate with exotic ingredients like herbs, spices, and flowers. Their popular Exotic Truffle and Dark Chocolate Truffle collections have unique flavors like absinthe, brown butter, and wild Tuscan fennel pollen.

When joining their chocolate affiliate program, you can get a 10% commission on sales made through your link. The 30-day referral window starts from the customer’s initial click on your affiliate link.

The brand uses the UpPromote software to run their affiliate program. You can access your affiliate dashboard to receive exclusive discounts and customized brand links.

10. HuKitchen

HuKitchen creates clean, simple, and healthy snacks like chocolate bars and grain-free crackers. Their products are paleo and vegan-friendly, with no refined sugar, dairy, gluten, soy, or artificial additives.

The brand pays you a 10% commission rate for successful sales you refer. The referral period will remain active for 30 days after the customer’s first click on your link.

To join their chocolate affiliate program, you need to sign up through the Rakuten Linkshare network. This platform offers a detailed dashboard where you can track your clicks, sales, and commissions at any time.

11. Santa Barbara Chocolate

Santa Barbara Chocolate offers organic Belgian chocolates, single-origin cacao, and gourmet dark chocolates. Businesses can purchase the brand’s premium chocolates in large quantities through their convenient and cost-effective wholesale service.

The brand manages their chocolate affiliate program through the GoaffPro affiliate marketing platform. They pay you a 10% commission on every successful order you drive.

You can use the brand’s downloadable marketing creatives on your website, blog, or social media to promote their products. Besides, their automated product feeds ensure you’re always updated with the latest product information.

How to Create a Profitable Chocolate Affiliate Program for Your Shopify Store

The world loves chocolate, and the market for premium options is bigger than ever, but so is the competition.

With countless chocolate brands vying for attention, how do you make yours stand out?

What if, instead of approaching the dedicated audience yourself, you had a team doing that even more effectively?

With affiliate marketing, you can easily reach a wider audience with food bloggers, influencers, and chocolate lovers promoting your products.

Having an affiliate program can help you grow your reach, build trust, and drive sales effectively.

We’ll walk you through everything you need to know in launching and scaling a chocolate affiliate program.

Why your Shopify chocolate brand needs an affiliate program

You can simply imagine an affiliate program as building a dream team of brand ambassadors who get paid for performance.

You’ll get to partner with passionate content creators, food bloggers, and influencers. These people are all so-called “affiliates”.

They share why they love your chocolate with their audience, and when someone buys through their special tracking link, you give them a commission.

This is so much more than just another marketing channel.

An affiliate program can also boost your Shopify brand’s awareness cost-effectively.

First, it’s incredibly low-risk. You don’t have to waste money on ads just hoping for results. With an affiliate program, you only pay for actual results.

This means your marketing budget is directly tied to your revenue, making every dollar you spend more efficient.

Second, you get authentic promotion from trusted voices.

A recommendation from a favorite food blogger feels like advice from a friend.

This is way more authentic and builds instant credibility for your brand in a way that traditional advertising simply can’t.

What’s more, affiliate marketing creates powerful social proof.

When potential customers see real people raving about your dark chocolate bar, it validates their decision to buy.

And for a sensory product like chocolate, this is the perfect marketing recipe.

Imagine a food blogger creating a new dessert recipe featuring your cocoa powder. They’re not just selling a product, they’re sharing an experience.

Then, your chocolate Shopify brand can reach dedicated audiences who are actively looking for their next delicious discovery.

Build a strategic foundation for your chocolate affiliate program

A successful affiliate program always begins with a solid plan.

This can help set you up for long-term success and make managing everything easier.

Defining your goals and KPIs

Before starting anything, it’s essential to know what you’re really aiming for. Without a clear target, you’re just guessing.

This gives you a north star to guide every other decision and a way to measure what’s working.

It’s actually simpler than it looks. You can think about what you really want to achieve, it could be:

• Driving more sales: “I want to increase monthly sales by 15% within the next 3 months.”
• Finding new customers: “My goal is to acquire 200 new customers each quarter from affiliate referrals.”
• Boosting website traffic: “I want to see a 20% increase in traffic from our affiliate partners.”

Structuring an appealing commission structure

The part your future affiliates care most about is commission. An attractive commission is your number one tool for recruiting and motivating top talent.

But instead of picking a random number, the smartest approach is to tailor your rates to your different product types.

We learned after analyzing over 78 chocolate Shopify-based stores to help you set up the right rate.

For your everyday items like chocolate bars and snacks ($5-20), a lower commission range of 5-12% is fine.

The profit margin on a single bar is small, but they sell frequently and easily.

This rate can effectively balance your margin with the high sales volume, meaning commissions can still add up fast for your partners.

When it comes to premium items like truffles and pralines, specialty chocolate, the commission rate should be around 10-12%.

These products have a higher price ($40-70) and appeal to a more specific audience, so a better commission rewards affiliates fairly for their effort.

For your highest-value products, like chocolate gift boxes, offering the most competitive commission is the best strategy.

That’s why we suggest a 10-25% commission on these high-priced items.

So, they require more effort from an affiliate to promote effectively. A high commission makes it worth their while.

For example, an artisan Shopify chocolate brand within our app struggled to get affiliates to promote their beautiful gift boxes.

They offered a flat 8% commission across all products.

However, affiliates only put their effort into selling low-priced chocolate bars to easily get a commission.

Then, they decide to only raise the commission for gift boxes to 20%. As a result, gift boxes’ sales doubled in the following quarter.

Setting your cookie duration

The next thing you need is to set a cookie duration for your chocolate affiliate program.

So, what’s a “cookie”?

When a customer clicks on an affiliate’s link, a cookie is stored in their browser for a set period. If they purchase within that time, the affiliate gets credit for the sale.

So, cookie duration can affect your affiliates’ number of qualified sales.

If you’re unsure about setting this period, we’ve looked up the industry and found the most common patterns for you:

Chocolate bars, snacks, and sauces: 15-30 days

For quick and impulse buys like a single chocolate bar, a short duration of 15–30 days is perfectly fine.

The customer’s journey is short since they see it, they want it, and they buy it. The affiliate’s influence was immediate, so a shorter window is fair.

Subscription and gift boxes: 30-60 days

However, we think a longer cookie duration of 30-60 days is much better for considered purchases like a subscription box or a big holiday gift set.

No one buys a $150 gift basket on a whim. Most customer need to compare flavors, wait for a payday, or check with their partner first.

A longer cookie window fits this process and ensures affiliates get their deserved commission for their high-quality promotions.

Choosing the right affiliate management tool

Trying to manage an affiliate program manually can be stressful and waste a lot of time.

At first, it might seem possible, but you’ll quickly find yourself buried in manual work.

You’ll be creating unique links by hand, tracking various affiliates’ data, and calculating different commission rates.

Moreover, you have to manually adjust the payout, and it’s time-consuming and headache-inducing.

Worse yet, when an affiliate questions a missing commission, a messy spreadsheet won’t be a solution.

This can easily damage the trust you’ve worked so hard to build, and you might lose a partner over a simple tracking error.

This is exactly why dedicated affiliate management software is your right assistant.

For most Shopify chocolate merchants, using UpPromote can be a great solution.

You can easily track affiliate performance, including the number of sales, referrals, or commission, in real time.

Plus, our system can automate the payout process for all of your affiliates within minutes without any errors.

Let’s try out UpPromote with our 14-day free trial across all plans to know the best fit for your program.

Finding high-quality affiliates for your chocolate affiliate program

Working with a few qualified partners is always better than finding a hundred mediocre ones.

The right affiliates will better understand your products and know how to promote.

Who are your ideal affiliates?

Before you start searching, you need a clear picture of your ideal affiliate. Think about who would get genuinely excited about your chocolate.

It’s always a great idea to work with food bloggers and recipe developers. 

These partners do more than just post a link, they are truly high-quality content creators.

They can showcase your cacao bar in a brownie recipe or use it in making a beautiful tiramisu.

They show your product in action to easily inspire their audience to get your chocolate as an essential ingredient for their next baking project.

You can also think of working with luxury and lifestyle influencers. These creators are experts at telling a visual story.

They can create a stunning unboxing video of your high-end gift sets in a “Perfect Valentine’s Day Gifts” guide.

They know how to connect your chocolate to special moments, making it the perfect choice for a thoughtful gift.

For example, Dev Food Unbox shows every aspect of the amazing Kisses Festive Moment Chocolate Pack.

Plus, he adds different product links to generate as many purchases as possible for the sponsor chocolate brands.

You can think of partnering with specialized food content creators as well. Working with keto or healthy lifestyle creators lets you promote your chocolate more uniquely.

Their audience trusts them completely to recommend products that fit their lifestyle.

A review from a popular vegan blogger can drive significant sales since their dedicated audience is actively searching for high-quality, compliant treats.

However, you might not be too familiar with content creators in this niche.

So, we’ve done the work and found some potential names for you on Instagram:

• @ketofocus (113k followers)
• @lowcarbwithjennifer (74.4k followers)
• @castiron_keto (44.2k followers)
• @ohmycozy_keto (42.5k followers)

You should carefully ask these creators about their content strategies and interests to truly know who your best match is.

Reaching out to affiliates effectively

One of the best ways to approach your desired affiliates is manually reaching out through a genuine connection.

First, you should actively go out and find them. The strongest and most profitable partnerships almost always start with a personal connection.

We suggest spending time in online communities where food lovers gather to find ideal affiliates, like Facebook groups for “Chocolate Lovers” or subreddits like r/baking.

The key is not to just jump in and spam your link, that’s actually a quick way to get ignored.

Instead, you should become a helpful member of the community.

You can actively answer questions, share your own expertise, and engage with other people’s posts.

Once you’ve identified someone who seems like a great fit, it’s time to reach out personally.

Creators get dozens of cold, generic emails every single day, so yours will stand out if it’s genuine. You need to show them you’ve actually paid attention to their work and explain why you think your brands would be a great fit.

Here’s a simple email template for you:

Finally, don’t forget that you can also connect in the real world.

We recommend you attend local food festivals, trade shows, or gourmet events to meet enthusiastic foodies.

Most experts and chocolate lovers often attend and are active within these events. So, it’s a great chance to introduce your products and offer collaboration.

Moreover, a simple face-to-face conversation can easily build a great first impression and genuine interaction.

Partnering with affiliates using a registration page

As your brand grows, you’ll want a way for great partners to apply to your program directly.

We suggest creating a registration page to easily drive affiliates’ attention. With UpPromote, you can customize one with branded images and detailed affiliates’ offers.

No coding is required, so you can have a professional-looking page up and running in minutes.

You can choose from our 3 pre-designed templates, including Trendy, Comfort, and Basic, to save design time.

Plus, you can easily add a detailed description of your Shopify chocolate brand and the affiliate program’s offers.

Beyond the design, your registration form is also your most important quality filter.

So, it’s better to ask a few more niche-related questions to know who your right affiliates.

For the chocolate niche, we recommend you ask these questions:

• What is your primary niche or audience focus (e.g., food, health, lifestyle, keto, etc.)?
• How do you currently promote products (e.g., blog, social media, YouTube, email marketing, etc.)?
• What platforms do you use, and what is your follower or audience size on each?
• Have you previously worked with food or chocolate brands? If yes, please share examples or results.
• Why do you think your audience would be interested in our chocolate products?

These simple questions give you a ton of valuable insight. They help you quickly see if an applicant has a real audience and if their content style aligns with your brand.

This small step saves you countless hours by ensuring you only welcome high-quality and matched creators into your program.

Equipping your affiliates with materials and dedicated support

After finding the right partners, it’s important to assist them through the journey. When you make it easy for them to promote you, they’ll bring more sales for your brand.

Creating a comprehensive welcome kit

Backing your affiliates up with a welcome kit can help them start more easily.

It’s their first day, so you should send a warm and exciting email to make them feel welcome as part of the team.

It needs to give them everything they need to get started right away: their unique affiliate link, a link to the program’s rules, and a simple, quick-start guide.

Don’t worry about wasting time manually sending emails to many affiliates.

Thanks to UpPromote’s bulk email, you only need to write one and automatically send it to even hundreds of affiliates.

Providing high-quality promotional materials

Next, you need to give them great pre-made promotional materials. These materials can make your affiliates’ promotion journey easier and more effective.

First, you should provide them with crisp product shots of your chocolate bars. 

Plus, you should include lifestyle photos of someone enjoying a beautiful gift box. Short videos of your chocolate-making process are also incredibly powerful.

Another great material for your affiliates is pre-written content. You can give them specialized content that goes beyond a simple “buy now” message.

You can create a beautiful PDF guide on pairing different types of chocolate with wine or coffee.

Or you could share a one-pager on the unique origin story of your cacao beans. This is the kind of content that helps them create authentic and interesting promotions.

UpPromote’s Media Gallery is perfect for this. It’s like a central hub where you can upload and categorize all your materials for easy download.

Moreover, nothing is better than giving your affiliates real chocolate products. Sending samples is one of the most effective ways to equip your partners.

This helps them create genuine content, like honest reviews, beautiful unboxing videos, and real recipes using your product.

With UpPromote’s Gifts, you can set up a welcome package of samples to be sent to new partners automatically.

Boost your affiliates’ sales with motivated rewards

If affiliates feel motivated and valued, they’ll put more effort into bringing sales for your Shopify chocolate brand.

One of the best ways to keep your partners engaged is with a tiered commission structure.

It gives your affiliates clear goals to aim for, and when they generate more sales, their commission rate goes up.

For example, a small Shopify brand selling chocolate truffles noticed their affiliate sales were steady but not growing.

They decided to set up a new commission structure with UpPromote’s auto-tier.

• Level 1 (0-20 sales/month): 8% commission
• Level 2 (21-60 sales/month): 12% commission
• Level 3 (61+ sales/month): 15% commission

In just 2 months, their top 20% of affiliates increased their monthly sales by an average of 40%.

But motivation isn’t just about money. It’s also about building a great relationship.

A simple monthly newsletter can make a huge difference. It keeps your brand top-of-mind and gives your partners fresh content ideas.

You can share news about upcoming products, highlight your current best-sellers. Or, you can even feature a top-performing affiliate to motivate others to work harder.

Moreover, offering a limited-time cash bonus can stir up affiliates’ motivation instantly.

With UpPromote, you can set up special rewards for affiliates when they hit certain milestones.

For example, during Valentine’s month, you can reward $100 for any affiliate who makes 50 sales.

Then, following their number of sales, the bonus will automatically be added to their account.

Conclusion

Creating a successful chocolate affiliate program isn’t just about finding people to post links. It’s about building a community of passionate brand ambassadors who genuinely love what you do.

By following the above steps, you can boost your Shopify-based chocolate store’s sales to higher numbers with affiliate marketing.

It can be a challenge, but with UpPromote, everything feels simple and effective. Let’s find out our pricing plans to start your affiliate marketing.

FAQs

1) What is a Chocolate Affiliate Program?

A partnership where you promote a chocolatier or confectionery store and earn a commission on referred sales tracked via unique links or coupons.

2) What commission rates are typical for chocolate products?

Common ranges are 6–15% for DTC chocolate; premium/seasonal gift boxes may go up to 20%. Wholesale/B2B often pays lower but on higher AOV.

3) How long is the cookie duration?

30 days is standard; some programs set 7–14 days (fast-moving gifts) or 45–60 days for subscription chocolate boxes.

3) Are subscriptions (monthly chocolate boxes) eligible for commission?

Often yes—either first order only or recurring for a limited time (e.g., 3 rebills). Confirm the rule in the program terms.

4) Can I run paid search or brand bidding?

Check terms. Many chocolate brands prohibit brand-term bidding but allow generic non-brand (e.g., “vegan chocolate truffles”).

5) What content converts best in chocolate?

Occasion-driven guides (Valentine’s, corporate gifting), ingredient/certification explainers (fair-trade, vegan, keto), and taste/texture comparisons with clear photos.