India’s digital economy has grown rapidly in recent years, creating a wealth of opportunities for affiliate marketers. From e-commerce to SaaS, there are countless niches to explore through affiliate programs in India.
By partnering with trusted brands and joining reputable affiliate networks, marketers can monetize their content more effectively and reach highly engaged local audiences.
In this article, we’ve compiled a list of the top affiliate programs and networks in India. You can read carefully, find the program that best aligns with your audience, and apply.
TL;DR
You can boost your income with an amazing affiliate program in India. Let’s see how much you can earn from some top programs in this country.
- Amazon Associates (Commission: 1-20%, Cookie: 24 hours)
- Flipkart (Commission: 2-6%, Cookie: 30 minutes)
- Nipaers (Commission: 10-25%)
- Big Rock (Commission: 8-50%, Cookie: 60 days)
- ResellerClub (Commission: Up to $125, Cookie: 60 days)
- OnePlus (Commission: 0.5-3%, Cookie: 30 days)
- HostGator (Commission: 70%, Cookie: 30 days)
- Pabbly (Commission: 30%, Cookie: 365 days)
- Indiamart (Commission: Rs 2.5)
- INRdeals (Commission: 30%)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates, and encourage them to drive sales.
UpPromote has helped brands all over the world achieve $1.1B in affiliate marketing sales.
Top 10 Affiliate Programs in India to Increase Online Earnings
Looking to join a top Indian affiliate program? Take a look at the table below to see some of the best offers in terms of commissions, cookie duration, and payment details.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | HostGator (70%) |
| Affiliate program with the longest cookie duration | Pabbly (365 days) |
| Affiliate program with the most payment methods | Amazon Associates, INRdeals |
| Affiliate program with the lowest payment threshold | INRdeals (Rs 500) |
| Affiliate program with the most promotional materials | OnePlus (Product catalog, promotions, banners, text links) |
1. Amazon Associates
Amazon is among the leading e-commerce platforms for Indian consumers to discover and purchase global products. With an extensive product range, the brand caters to diverse needs in fashion, grocery, beauty, and more.
The affiliate program from Amazon is among the most popular in India. They offer Indian affiliates a commission rate ranging from 1% to 20% based on product category. The cookie duration lasts for only 24 hours from the customer’s first click on your affiliate link.
You can receive payouts via bank transfer and cheque, or Amazon Gift Certificate. The minimum withdrawal is $10 for bank and gift cards, and $100 for cheque payments.
As their affiliate, you can use various eye-catching banners and product links to boost your marketing efforts. Moreover, Amazon creates native shopping ads to help you increase engagement and conversions.
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2. Flipkart
Flipkart is an India-based e-commerce enterprise with many group companies such as Myntra, Cleartrip, Flipkart Health+, and more. They stock products from both global and local brands to give users diverse choices at all price ranges.
Their Indian affiliate program provides commissions ranging from 2% to 6%, depending on product category.
- Grocery: 6% commission
- Books & General Merchandise: 4% commission
- Home Good: 2% commission
- Furniture: 2% commission
- Electronics: 3% commission
- Fashion and Lifestyle: 3% commission
You should note that the cookie duration lasts for only 30 minutes from the customer’s initial click. You’ll only receive a commission once customers complete purchases within this time frame.
Flipkart pays affiliates via eGift voucher and Electronic Fund Transfer. You can withdraw payouts in eGift vouchers if your account balance is at least Rs 2,500. The payment threshold for electronic fund transfer is Rs 5,000.
Flipkart regularly updates their library of product links and banners to help affiliates refresh their content. You can also embed their branded widgets on your marketing channels to grab more attention and increase clicks.
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3. Nipaers
Nipaers offers a wide range of online educational resources and courses focused on personal development and language learning. They also support students in preparing for competitive exams in India, such as ICAR JRF, SRF, and NET.
You can join their affiliate program in India and earn up to a 25% commission rate depending on the types of products and services:
- Ebooks, writing tool, pronunciation tool: 10% commission
- Competitive Examination Preparation, Interview Preparation: 15% commission
- E-chapters, Online Programs for Professionals, Learning Program: 25% commission
You will receive payouts on a monthly basis, normally within the first 15 days of the next month.
Nipaers provides updated promotional materials, including unique affiliate codes to help affiliates increase sales and track their performance. They also keep you informed about the latest market trends and product offers through affiliate newsletters.
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4. Big Rock
Big Rock delivers effective and affordable solutions for business websites, from web hosting and domain registration to SEO tools. Their services are particularly well-suited for small to medium-sized businesses and individual entrepreneurs aiming to build and maintain a strong online presence.
You can join the Big Rock affiliate program in India and enjoy up to a 50% commission for each successful sale.
- Domain Registration: 8% commission
- Business & Enterprise Email: 25% commission
- Web Hosting & Servers: 50% commission
The cookie duration lasts 60 days, starting from the moment customers click on your affiliate link. The brand pays affiliates every month only via wire transfer. You must meet a Rs 3,200 threshold to withdraw your earnings.
You can choose to use suitable banners from Big Rock to promote their products. They regularly update banner designs for you to change on your marketing channels.
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5. ResellerClub
ResellerClub partners with industry-leading hosting providers to deliver high-performance web solutions. Plus, they allow customers to buy and resell hosting plans directly through their platform.
After joining their Indian affiliate program, you can earn up to $125 commission based on the number of monthly qualified sales:
- 1-5 sales: $30
- 6-10 sales: $40
- 11-15 sales: $60
- 16-20 sales: $80
- More than 21 sales: $125
You can earn a credit for any purchase made within 60 days of the customer’s first click on your link. Reseller Club pays you via PayPal or direct bank transfer. However, you must meet a $50 payment threshold to withdraw your payouts.
You’ll receive unique links to track your sales performance and traffic. You can also place their ready-to-use banners on your website to increase engagement.
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6. OnePlus
In just under 10 years, OnePlus has gained global recognition in the technology industry with their innovative smartphones and earbuds. Their fast charging technology can power devices to 100% in less than 20 minutes while protecting battery health.
Managed through Impact, the OnePlus affiliate program in India offers a 2% to 10% commission depending on product types. With a 30-day cookie window, you’ll earn commissions on any qualifying purchase made within that timeframe.
After being approved for their program, you’ll gain access to their product feed to select suitable items for your audience. Plus, the brand provides exclusive promotions, along with ready-to-use banners and text links to help you drive more clicks and conversions.
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7. HostGator
Founded in 2002, HostGator is a well-established hosting provider known for their reliability and range of services. They offer shared, VPS, dedicated, cloud, and WordPress hosting, catering to individuals, small businesses, and web developers.
You can join their affiliate program in India and earn at least 70% commission on every hosting purchase. You’ll benefit from any qualified sale made within 30 days of the customer’s initial click on your link.
Affiliates can use custom coupon codes to drive conversions and boost sales. Plus, you’ll have full access to their banner collection to choose suitable designs for your website.
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8. Pabbly
Pabbly provides all-in-one business tools to automate marketing, manage workflows, and simplify operations. Their platform integrates with over 850 apps to streamline tasks like email marketing, billing, and form building.
Once you join their Indian affiliate program, you can earn a 30% commission on all successful sales made via your affiliate link. You’ll earn an approved commission for purchases within a 365-day cookie duration. Plus, Pabbly pays affiliates via PayPal and Indian bank transfer on a monthly basis.
Pabbly encourages you to use different marketing strategies to promote their brand. You can create educational content on your social media to explain product benefits. Plus, you can place banner ads on high-traffic areas of your website to drive clicks and conversions.
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9. Indiamart
Indiamart is one of the largest online B2B marketplaces in India, with more than 210 million buyers. They offer up to 115 million products across various niches like fashion, electronics, health, agriculture, and more.
You can earn Rs 2.5 commission if customers visit Indiamart via your affiliate link. Plus, they’ll issue your payouts weekly via your bank account.
Moreover, you should be an influencer, blogger, or content creator to qualify for their affiliate program in India. Indiamart requires affiliates with at least 500 YouTube followers or 2,000 followers on Instagram to join their program.
As their affiliate, you can access their product feed to get detailed information on each item. Then, you can select suitable products to build effective promotional campaigns for the target audience.
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10. INRdeals
INRdeals is a cashback and coupon platform designed to help Indian shoppers find the best deals and earn rewards online. The site partners with top retailers like Flipkart, Myntra, Jabong, TataCliq, and more to offer exclusive discounts of up to 60%, even on regular days.
Once you join their affiliate program in India, you can earn up to a 30% commission on each qualified purchase. The brand issues affiliate payouts via bank account, UPI Payment, and Gift Vouchers. Keep in mind that you must have at least Rs 500 in your account balance to receive payouts.
After approval, you can connect with a personal, dedicated account manager anytime for content ideas, promotional guidance, or tips to improve your campaign performance.
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Top 5 Popular Affiliate Networks in India
1. EarnKaro
EarnKaro manages affiliate programs of over 200 shopping platforms across India. You can join various programs in suitable niches such as electronics, beauty, fashion, investment, and more.
EarnKaro is open to anyone who wants to start earning from affiliate marketing in India. Whether you’re a homemaker or even a student, you can apply for programs on their platform.
Since EarnKaro handles payouts for both local and international advertisers, affiliates benefit from faster payments and a low withdrawal threshold of just Rs 10. Affiliate earnings can be received via UPI or bank transfer.
2. vCommission
vCommission connects over 100,000 publishers with advertisers through a global networking marketplace. The network has a strong presence in India, Singapore, the UAE, the UK, and the USA.
For Indian affiliates, payouts are available via bank transfer. Global affiliates receive payments through the Tipalti wallet or international wire transfer.
The minimum payout threshold is Rs 1,000 for Indian affiliates and $100 for global affiliates. International payments are processed via:
- Tipalti wallet for amounts between $100 and $999
- Wire transfer for amounts over $1,000
You should note that international transfers may incur bank charges, with a maximum fee of $100.
3. ShareASale
As part of AWIN, ShareASale is one of the leading affiliate marketing networks connecting publishers with global advertisers. They support over 1 million affiliates in promoting products across industries like fashion, finance, software, and more.
Affiliates can choose a suitable affiliate program to join from over 30,000 offers globally. You need to sign up as their publisher to get detailed affiliate program information and choose the best fit.
ShareASale issues monthly payouts for affiliates via check, direct deposit, wire transfer, and Payoneer. However, you must reach a $50 payment threshold to receive earnings.
4. Rakuten Advertising
Rakuten Advertising connects affiliates with top global brands across fashion, tech, travel, and more. They develop various advanced tracking and management tools to help affiliates perform better.
The platform pays publishers via PayPal, direct deposit, or check on a monthly basis. You can withdraw payouts once you reach 50 current units, depending on your region. For example:
- Australia Network: A$ 50
- Brazil Network: B$ 50
- Canada Network: C$ 50
- France and Germany Networks: €50
- UK Network: €50
- US Network: $50
5. Cuelinks
Cuelinks is an Indian affiliate marketing network trusted by over 1000 merchants nationwide. They simplify affiliate marketing with automated and easy-to-use tracking tools and link builders.
Cuelinks can handle tracking and reporting processes, so affiliates only need to focus on creating content. Plus, they support multiple campaign models like CPS (Cost Per Sale), CPC (Cost Per Click), and CPI (Cost Per Installation).
You can only receive payouts via bank transfer. The payment threshold for the Indian bank account is Rs 500, while the global one is Rs 1000.
Conclusion
Joining a suitable affiliate program in India lets you earn a steady income from a strong customer base. If you find it hard to choose a suitable one, you can seek lucrative offers from top Indian affiliate networks. By choosing the right program, you can start earning commissions, expand your reach, and build a sustainable income stream in the Indian market.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
