According to Statista, the number of users in the alcohol drinks market is expected to amount to 619.2 million by 2029. This is a great chance for you to tap into the profitable alcohol industry and earn money by promoting the leading brands available.
We’ve rounded up the 17 best liquor affiliate programs, including details like commissions, cookie durations, and key benefits. Let’s explore and find the best products for your audience today!
TL;DR
You can earn commissions while sharing your passion for alcoholic beverages with your audience. Let’s check our best programs to see which one offers the best benefits for you!
- Wine Express (Commission: 6%, Cookie: 30 days)
- Spirit Hub (Commission: 8%, Cookie: 30 days)
- The Bro Basket (Commission: 12%, Cookie: 30 days)
- BarProducts (Commission: 4%, Cookie: 3 days)
- Wine.com (Commission: 1-6%, Cookie: 30 days)
- Flaviar (Commission: 20%, Cookie: 30 days)
- Backroads Liquor House (Commission: 8%, Cookie: 30 days)
- Homewetbar.com (Commission: 12%, Cookie: 30 days)
- The Whisky Barrel (Commission: 5%, Cookie: 30 days)
- Organic Wine Exchange (Commission: 10%, Cookie: 30 days)
It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
17 Alcohol Affiliate Programs in 2025: Beer, Wines, and Spirits
Ready to jump in? Here are the top alcohol affiliate programs you should consider.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Flaviar (20%) |
| Affiliate program with the most payment methods | Spirit Hub, Homewetbar.com, The Whisky Barrel |
| Affiliate program with the most promotional materials | Wine Express, The Bro Basket |
1. Wine Express
Wine Express provides a wide selection of hard-to-find and exclusive wines from around the world. They work as the exclusive wine shop partner of The Wine Enthusiast, a well-known brand in wine accessories and storage.
Managed through Impact Radius, the Wine Express affiliate program lets you earn a 6% commission on every successful order, plus $10 per Wine Club subscription. You have 30 days to earn commissions from the customer’s first click.
The brand supports you with a collection of eye-catching banners, text links, and product links to create engaging content. You can join the Impact platform and get a unique tracking link to start promoting their products.
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2. Spirit Hub
Spirit Hub offers 1,000 craft spirits from small-batch distilleries and independent producers, including whiskey, gin, rum, and more. They partner with over 200 distilleries from 44 states and several foreign countries to supply exclusive and limited-edition products.
The brand offers an 8% commission rate for each referred order. With an average order value of $100, you may enjoy $8 or more for every sale. The cookie period lasts 30 days from the customer’s first click on your link.
You can place the brand’s colorful pre-made images and assets on your site and attract more audiences.
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3. The Bro Basket
BroBasket offers personalized and distinctive gift baskets designed specifically for men. Their gift baskets typically include a selection of beer, spirits, wines, and other items like snacks, glasses, and accessories.
When joining the BroBasket alcohol affiliate program, you’ll earn a 12% commission for each approved sale. You’ll earn about $18 per sale for purchases through your affiliate link, with an average order value of $150.
The referral period remains valid for 30 days from the visitor’s first click on your unique link. They pay affiliates through PayPal to ensure a quick and easy transaction.
You can put their beautiful banners, text links, and product images on your website and start promoting their products. Managed through the Shareasale network, their affiliate program offers a personal performance dashboard to monitor your clicks, sales, and commissions.
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4. BarProducts
BarProducts is one of the largest online bar supply stores globally. They offer various bar tools and accessories for professionals and at-home bartenders, including cocktail shakers, glassware, barware sets, muddles, strainers, and more.
This alcohol affiliate program lets affiliates enjoy a 5% commission rate on all qualified purchases. You only have 3 days from the customer’s initial click to earn money on successful sales.
Your payouts are sent via PayPal, so ensure you have a PayPal account before signing up for their program.
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5. Wine.com
Wine.com offers an extensive selection of over 17,000 different wines from around the world. Besides that, customers can explore personalized wine suggestions and sign up for a subscription service to receive regular wine deliveries.
The company allows you to earn a 6% commission on every new customer you refer and 1% for returning ones. The cookie period remains valid for 30 days from the customer’s first click on your link.
Affiliates can sign up for their alcohol affiliate program through the Shareasale network. After being approved, you can select the brand’s pre-designed banners and logos that best match your site and start your promotions.
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6. Flaviar
Flaviar is a subscription service offering premium spirits, primarily whiskey, along with various other liquors, including rum, gin, and vodka. Members also get tasting notes and educational resources to enhance their spirits knowledge.
When joining the Flaviar alcohol affiliate program, you can earn a competitive commission of 20% for each successful referral. You have 30 days from the visitor’s initial click on your affiliate link to earn money on purchases.
The Flaviar affiliate program provides you with a collection of eye-catching creatives. You can put them on your site or blog to make your promotions more attractive and impress audiences.
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7. Backroads Liquor House
Backroads Liquor House sells a curated selection of premium whiskey brands from small distilleries. Their signature offerings include flavored moonshines, sweet creams, and a diverse whiskey selection
As a Backroads Liquor House affiliate, you may earn an 8% commission on every successful sale. The referral period lasts 30 days from the visitor’s initial click on your unique link.
The company uses UpPromote software to manage their alcohol affiliate program. You can track key metrics like referrals, sales, and commissions via their detailed analytics dashboard.
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8. Homewetbar.com
HomeWetBar.com sells personalized gifts with a focus on home bar and drinking accessories. Customers can find various customized items, including glassware, bar tools, and unique gifts suitable for weddings, birthdays, and other celebrations.
Homewetbar.com gives you a 12% commission rate for each sale made through your link. You may enjoy about $13.2 with the $110 average order value. The cookie period is 30 days long from the customer’s first click on your affiliate link.
You can take advantage of their impressive banners and links to attract the audience’s attention and drive more sales. Their regularly updated product data feeds also provide you with the latest information of over 2,000 alcohol products.
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9. The Whisky Barrel
The Whisky Barrel focuses on selling rare, premium, and independent Scotch whisky bottlings. Their offerings include single malts, blended whiskies, and cask-strength options, as well as limited-edition releases and collectibles.
By joining their alcohol affiliate program, you can earn a 5% commission on each sale through your link. The 30-day referral window starts from the visitor’s first click on your unique link.
The company manages their affiliate program through the reliable tracking software UpPromote. You can access their performance dashboard to monitor your clicks, conversions, and commissions in real time.
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10. Organic Wine Exchange
Organic Wine Exchange is a premier online organic wine club. They offer a large selection of biodynamic and natural wines, including red, white, rosé, sparkling, and dessert wines.
This alcohol affiliate program offers a competitive 10% commission on every successful purchase. You can enjoy around $16 per sale with an average order value of $159.74. You have 30 days from the customer’s first click to earn on orders made through your link.
Once your balance hits a minimum of $100, the brand will send your commission to your Zelle account. You can leverage their appealing creatives to make your promotions eye-catching. Moreover, their regular newsletters will keep you updated with the exclusive deals and seasonal promotions.
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11. Total Wine
- Commission rate: 4%
- Cookie duration: Not mentioned
Total Wine is the leading independent retailer of fine wine in the United States. They offer various products, including domestic and international wines, craft beers, liquors, and premium spirits at competitive prices.
12. Great American Craft Spirits
- Commission rate: 10%
- Cookie duration: Not mentioned
Great American Craft Spirits distributes craft spirits from small-batch distilleries across the United States. They provide consumers with unique, artisanal liquors such as whiskey, bourbon, gin, vodka, tequila, rum, and liqueurs.
13. Country Wine & Spirits
- Commission rate: 8%
- Cookie duration: Not mentioned
Country Wine & Spirits offers over 10,000 products of premium wines, spirits, and craft beers from popular brands like Angel’s Envy, Johnny Walker, and Don Juli. They also supply gift sets for those seeking a thoughtful collection from some of the finest spirit brands.
14. LIQUORexam
- Commission rate: 25%
- Cookie duration: Not mentioned
LIQUORexam supplies food and alcohol safety education for owners, managers, and workers in the hospitality industry. Their courses help users learn about responsible alcohol consumption, legal requirements, and best practices for serving alcohol safely.
15. Plonk Wine Club
- Commission rate: 15%
- Cookie duration: Not mentioned
Plonk Wine Club is a highly regarded wine subscription service. Each subscription box offers a curated selection of artisanal wines with a combination of popular and rare grape varieties.
16. Savage Vines
- Commission rate: £10
- Cookie duration: Not mentioned
Savage Vines sells certified organic and biodynamic wines from small, independent, family-run vineyards. Additionally, customers can subscribe to their wine service to receive red, white, or mixed wines each month based on their preferences.
17. The Original Craft Beer Club
- Commission rate: 5%
- Cookie duration: Not mentioned
The Original Craft Beer Club is a premier subscription service for craft beer enthusiasts. They offer a selection of 12 or 24 premium craft beers from award-winning breweries across the United States.
Conclusion
These 17 best alcohol affiliate programs offer a range of options to cater to your audience’s preferences, from premium spirits to exclusive beer and wine selections. Be sure to carefully review the terms, commission structures, and cookie durations to ensure they match your goals and help you boost your earnings.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
