The affiliate marketing business is a big deal in Australia. The IAB Australia’s 2022 report illustrated that spending on affiliate marketing increased in the last 12 months for 69% of advertisers. And 68% aimed to invest more over the next year.
This means there will be a large sum of annual payout for publishers. Considering the number of high-quality Australian affiliate programs in multiple niches, your affiliate income can reach a new height.
Dive into this article to find the best programs and networks for Australian affiliates in 2024. All types of publishers are welcome on board!
Boost Your Earnings with Top 7 Best Australian Affiliate Programs
Amazon Associates AU (Everything you need)
Regarding famous eCommerce marketplaces in Australia, Amazon is in first place with almost 59 million visits in August 2023. Additionally, a 2021 survey stated that 44% of Australians bought from Amazon at least once that year.
You probably know that Amazon sells everything with diversity in the product category – from apparel, electronics, and gardening products to kitchen utensils. Imagine the unlimited possibility of promoting affiliate products from this giant platform.
So, if you plan to leverage your online business in affiliate marketing, consider the Amazon Associates affiliate program. The commission rates are updated regularly and vary across categories. For example, you will get a 5% commission for each musical instrument sale and 10% for home and furniture sales.
Affiliates can also try the frequent “bounty events” to earn fixed commissions for specific actions. A successful Amazon Music Unlimited Free Trial registration generates a US$5 bounty for publishers. As you can see, plenty of ways to monetize your channel with this giant!
Amazon Associates affiliates are paid monthly on a NET 60 basis with a 24-hour cookie duration. A bit tight, isn’t it? But considering the diverse goods here, you are guaranteed to sell easily.
Etsy AU (Handcrafted products)
When it comes to unique, handcrafted products, Etsy is always on top of mind. This marketplace includes various categories, from home decor, jewelry, and clothing to customized gifts.
There are around 7.5 million active sellers on its site, with more than 96 million customers worldwide enjoying this niche. Besides the vast majority of US Etsy merchants, Australians take up 7% of all non-US sellers.
While Amazon and eBay pay different commission rates for different categories, Etsy follows the flat-rate model. Etsy’s affiliate program offers a 5% commission for all sales generated from your affiliate link. Plus, the 30-day cookie duration is quite generous compared with most Australian affiliate programs.
This affiliate program provides multilingual support in English, Italian, German, Spanish, and French. Moreover, you can use its wide range of tools and resources, such as affiliate email marketing or category-specific creatives.
Dan Murphy’s (Food & beverage)
Dan Murphy is an Australian pioneer in distributing high-quality liquor. Alcohol-loving locals are more than familiar with its diverse line of wine, spirits, beer & cider, etc. And the fact that this merchant claims to have the lowest liquor prices on the market.
Guess how many products and services you can advertise to your audience here – over 20,000! More than just a liquor supplier, the brand also provides events planning and a signature service.
If you promote this niche, your visitors can easily and conveniently purchase drinks from Dan Murphy’s via your affiliate links. You will earn around 2.6% commission for each sale, with 30 days of cookie length.
So, you might worry about limited product ranges in other Australian affiliate programs, but certainly not with Dan Murphy’s. The platform supports affiliates with various product feeds and static banners for captivating promotion. You also have dedicated affiliate managers updating these features regularly to send customers the latest deals.
UNIQLO (Clothing & accessories)
Among globally renowned fashion retailers, UNIQLO is a rare Asian name that can compete with big players like Zara or H&M. Its strategy of utilizing megastores for international expansion has succeeded in many countries, including 33 locations in Australia.
But if this brand sells fast fashion like most other competitors, what makes it stand out? UNIQLO focuses on delivering casual wear for men, women, and kids at astonishingly affordable prices. Their sustainability is a major plus since you can wear the same item over time without quality degradation.
That makes UNIQLO products extremely easy to promote. Its affiliate program is welcomed in Australia, helping affiliates earn at least 3% commissions for each sale. And you know those shopping addicts – they rarely purchase just one dress or T-shirt at a time.
In the UNIQLO affiliate program, you will receive all the support you can get. Your customers are regularly reminded of the finest deals, from updated banners to the latest news. Even bloggers can benefit from this program with video and PR content for UNIQLO’s promotional and advertising activities.
Fiverr (Digital items)
Here is another famous marketplace called Fiverr. But instead of selling daily-life products like Amazon or Etsy, this platform specializes in digital products. A lot of global freelancers join Fiverr to find jobs related to copywriting, graphic design, voice-over, data entry, etc.
More than 4 million active clients trust the platform to fulfill their freelance needs. Besides many small businesses, Fiverr attracts household names like Netflix, Facebook, and Google.
Fiverr’s affiliate program offers 2 different affiliate commission structures. Fiverr Hybrid pays a fixed rate of US$10 CPA and 10% recurring commissions for a year. While the bounty payments in Fiverr CPA vary from US$15-150 per sale, varying by category.
You might want to take a look at its influencer program, too. Affiliates with over 5,000 followers on social media will be eligible for this program. And the commissions are up to 100% higher than the standard ones from Fiverr. All of Fiverr’s affiliate programs enable cookies in 30 days with a US$100 payment threshold.
Koala (Home decor)
The extensive range of items you can find on Koala is for optimal customer experience and home decor. Koala has a great number of sofas, beds, mattresses, etc., on its online store for affiliates to advertise to Australian customers.
It might be newer than other Australian affiliate programs, but you should definitely consider joining it. In August 2023 alone, the Koala website was recorded to have 1.1 million visits. Imagine the amount of interest you can get from promoting its furniture.
By attaching Koala’s affiliate links to your content, your audience can choose from various furniture and homeware products. They all come with a 120-day return guarantee to ensure the highest quality.
The Koala affiliate program is a fantastic choice if you also care about preserving the local environment and wildlife. Every piece of furniture is sustainably made and designed to last, and each sale helps protect koalas and Australian habitats. How to make money and save the planet 101!
PETstock (Pet food & supplies)
Do you know that Australia has one of the highest rates of pet owners in the world? Around 69% of local households own pets, so this must be a profitable niche for affiliate marketers.
We have PETstock on the list, an Australian company that is family-owned and operated. The brand supplies the finest, healthiest lifestyles for dogs, cats, and other pets. Pet owners can find plenty of great options to nurture their furry friends in its online store.
As you join the PETstock affiliate program, you will offer your audience the highest quality pet care goods and services. The program enables dedicated affiliate marketing support with a 6% commission for every approved sale. You can obtain exclusive promotions and offers to pass on to your followers.
Note that you should already have good-quality affiliate sites to join PETstock’s program. This brand prefers partners who can drive traffic in multiple channels to appropriately promote how PETstock works.
6 Best Australian Affiliate Networks
Partnerize collaborates with hundreds of global brands in its affiliate network. Of course, here you can find Australian affiliate programs across various fields, including financial services, retail, and travel. If you know about Pepperjam, Partnerize owns this network that involves over 1,000 D2C and retail businesses.
This has been around since 2010, generating $7 billion in sales in the past 10 years and paying its partners $600 million in commissions every year. Once you get the client authorization, the commissions are yours within 24 hours.
Every type of affiliate marketer can team up with Partnerize. From influencers, website owners, tech partners, and brands looking to work with others. The marketplace has brand discovery tools to help affiliates find relevant programs and apply for them in a few minutes.
Many publishers and advertisers in New Zealand, Australia, Singapore, and Malaysia join the Commission Factory affiliate network. Since late 2020, it has been owned by another giant affiliate network, Awin (more information below).
Being relatively new to the affiliate market, Commission Factory still has 600+ brands under its name and up to 10 new merchants joining every week. Affiliates can discover diverse business categories, such as beauty, travel, telecoms, fashion, retail, etc.
Similar to Partnerize, this platform welcomes all types of publishers. Feel free to promote on different channels and earn an average commission rate of 8-10% per sale.
What about the available tools and resources to leverage your promotion? Commission Factory affiliates will get access to banners, text links, data feeds, coupon codes, premade videos, and email templates.
Rakuten’s affiliate network is Japanese-owned and specializes in retail, D2C, finance, and travel affiliate programs. Affiliate marketers in the Australian market can definitely be a part of this network to find relevant affiliate programs in their niches.
Fun fact: Rakuten is well-respected in the global affiliate space. The company won the mThink Award for top affiliate marketing network, a survey of 25,000+ publishers, agencies, and advertisers, for 11 years in a row. What a record!
Furthermore, there is a matchmaking AI feature in Rakuten that helps affiliates quickly find suitable programs. Other smart tools include targeting audiences with products/services tailored to their interest to make it easier for you guys.
Impact, another major affiliate marketing platform, is on the list as the top choice for Australian affiliate marketers. The company collaborates with advertisers in multiple niches, including retail, travel, beauty, and fitness.
Most people know about Impact as an affiliate network. But the good news is influencers and content creators are also qualified to join. They can negotiate the terms with this company and select the platforms they want to monetize.
The advanced tracking system in this network allows you to gain affiliate commissions from more than sales. You can drive app installs, travel bookings, or phone calls – Impact has a suitable payment model for your needs. It is impressive how it lets users control how they want to be paid with a unique, effective payment system.
What’s more, Impact affiliates will receive personalized discounts to earn commissions for sales generated with your coupon code. And even if a customer discovers your code on another website, you will still be rewarded for the successful sales.
Awin belongs to the Axel Springer and United Internet groups and is a giant in affiliate marketing networks. This company owns 2 other marketplaces, ShareASale and Commission Factory.
Various niches are available in this network, including telecoms, insurance, travel, and retail Australian affiliate programs. However, the number of brands surpasses other networks, with 16,500 names and 260 active publishers joining it daily. No wonder its commission payout reached US$1.4 billion in 2022.
Besides being massive, Awin is also popular in the affiliate marketing industry. In just 16 years, this company was the Publishers’ Choice of Network 14 times at the Performance Marketing Awards.
What if you are not an affiliate marketer but still interested in this network? Don’t worry, Awin also runs another influencer platform for lifestyle bloggers, Instagrammers, hobbyists, or YouTubers.
Regarding the rich publisher resources in the Awin affiliate network, you can use an automatic tool that converts a regular link into a trackable affiliate link. Plus, the dedicated local support in Australia, including advice from experts in available niches in Awin.
CJ Affiliate is one of the world’s oldest, most popular affiliate networks, pioneering the industry since 1998. Its list of partners includes first-class advertisers in the IR500 rank list, which is the top 500 online retailers based on annual revenues.
CJ’s yearly commission payout to its affiliates is more than US$1.8 billion, so you needn’t worry about not having enough earning potential. This network has 1+ billion monthly customers and over 14 billion “meaningful interactions” annually.
The affiliate sign-up process is quite simple. Make sure that your blog, website, or social media generates organic traffic rather than paid. Once approved, you can have one-click access to individual affiliate programs.
Another advantage of joining the CJ Affiliate affiliate network is the variety of performance-enhancing resources. It offers a tool to convert an existing URL into a special link for affiliate tracking. Like most other marketplaces, it collaborates with different types of publishers.
How to Find an Australian Affiliate Program Suitable for You?
So, what if you want to look for Australian affiliate programs on your own? Is there a hassle-free, effective way to identify suitable options? Here’s how:
Check out individual programs
Pursuing this approach means you need to do some serious research on the Internet. You can find potential affiliate programs by analyzing competitor websites.
Be prepared that it takes time and effort to find suitable programs. On the bright side, a direct sign-up with merchants helps you develop stronger relationships.
Not to mention some unique affiliate partners access. Think about earning exclusive discounts or higher commission rates.
At the same time, there is a higher chance of affiliate fraud when working with individual merchants. But most Australian affiliate programs and brands are legit, for your trust.
Join affiliate networks
Another option is to sign up for an affiliate network. They have multiple affiliate programs available in different niches.
Major networks like Rakuten, Awin, and Commission Factory collaborate with thousands of advertisers across many categories. So, you can browse relevant niches and aim for programs aligning with your audience’s interest.
Nevertheless, advertisers must pay a certain fee to join an affiliate marketing network. Consequently, you will find such programs offering lower commission rates for affiliates.
A variety of publishers and affiliate marketers are eligible for these networks. Any concern about your occupation can poof! Whether you are an influencer, a vlogger, or a website owner, it is easy to join a reputable network.
How can I start as an affiliate in Australia?
How to become an affiliate marketer in Australia? Begin by selecting a niche (lifestyle, finance, retail, etc.) and a platform for affiliate promotion (Facebook, website, YouTube, etc.). Search for individual affiliate programs or join an affiliate network. Pick the most suitable ones that fit your needs, and start producing content to gain traffic and convert them into sales.
What is the potential income from affiliate marketing in Australia?
Affiliate marketing is indeed profitable in Australia. If you can earn handsomely from Australian affiliate programs, the potential monthly income will be around $1,000 to $5,000.
According to the 2022 Benchmark Report by Influencer Marketing Hub, almost 58% of affiliate marketers have an annual income of up to $10,000.
Is ClickBank available for use in Australia?
ClickBank is a renowned affiliate marketplace like Rakuten, Awin, and Impact. The US-based platform has been around since 1998, with over 6 million clients worldwide.
You will be impressed with the 4,000+ products and diverse categories available in this network. From self-help, health & beauty, and arts & crafts to online business services – it seems like ClickBank has everything on the line.
The network is highly recommended in Australia for its global reach, simple platform, and reliable payments. In fact, this country is among the top 3 that ClickBank partners with after the US and Canada.
The potential to make money online with affiliate marketing is endless in Australia. We have not even covered enough Australian affiliate programs here for your consideration!
Before deciding to participate in a program or network, build an affiliate website or other channels that can drive quality traffic. It will be a bonus to qualify for large names and, thus, get the chance to earn more from top advertisers.
Remember that whether you are an Australia-based influencer, blogger, or YouTuber – the door of affiliate marketing is always wide open.