Affiliates can now better reach their target audiences based on their online activity, demographics, and professional information, thanks to several media sources and networks providing more complex targeting options.
This has opened up great opportunities for affiliate marketers to conquer the more challenging B2B world. There is no longer any reason not to use this power to your advantage.
To help you get started, in this article, we’ve put together a list of some of the best B2B affiliate programs that you should join.
10 Best B2B Affiliate Programs for Lead Generation
Shopify
The Shopify Affiliate Program is an excellent chance for entrepreneurs, influencers, content creators, and course educators who want to encourage and educate people about starting a business with Shopify. Shopify powers the online shops of millions of e-commerce business owners in more than 170 countries, and the platform has contributed to $444 billion in worldwide economic activity.
By enrolling in this program, you become a member of a group that encourages and pays people who recommend Shopify to their entrepreneurial audience. When referring new Shopify merchants, you have the opportunity to monetize your audience and get access to lucrative commissions.
Shopify affiliates have access to a worldwide creative library, a monthly newsletter, lead magnets, and tailored email programs, all intended to aid in content generation and conversion rate.
Every user that signs up for a paying Shopify plan using a specific affiliate tracking link will earn affiliate commissions from Shopify. Shopify’s affiliate program provides rewards ranging from $150 to $500 based on the kind of service you sell.
- Commission rate: $150 – $500 per sale
- Cookie duration: 30 days
- Payment methods: PayPal, direct deposit
- Products/services: Shopify products and services, including Shopify apps, Shopify payments, Shopify platform, etc
- Network: Impact
Promo
Promo affiliate program is a prominent B2B affiliate marketing program that gives companies a unique chance to increase their online exposure and earnings. Promo Affiliate Program links companies with a broad network of affiliates willing to promote their offers to a wider audience, strongly emphasizing marketing products and services.
This affiliate program is created to provide affiliates with the materials and tools they need to be successful. It provides an easy-to-use platform for affiliates to monitor their performance, obtain promotional materials, and get a timely payment model.
Affiliates can make a considerable income while advertising excellent goods and services thanks to attractive compensation rates and a vast choice of high-converting offers. Businesses can access new markets, boost brand recognition, and increase sales by using this vast network of affiliates.
By sharing your unique link via email or social media to help businesses grow their brand, you can earn up to 30% commission for every sale.
- Commission rate: Up to 30% on all paid plans
- Cookie duration: 60 days
- Payment methods: PayPal, Check, and Wire Transfer
- Products/services: Promo marketing video creation platform
- Network: Direct
SEMrush
SEMrush is a well-known SEO tool that offers a wide range of tools for competitive analysis tools, social media marketing, content marketing, and SEO. SEMrush provides solid insights and data-driven solutions to enhance online exposure and boost organic traffic with the goal of assisting companies of all sizes to flourish online.
SEMrush, as a renowned industry leader, has created a fantastic affiliate program that enables people and organizations to earn attractive rewards by marketing their goods and services. Marketing professionals, bloggers, and website owners have a unique chance to monetize their online visibility with the SEMrush affiliate program and take advantage of the success of SEMrush’s innovative solutions.
Affiliates can take advantage of a generous compensation structure and can earn up to 10% in recurring income for each client they recommend. Affiliates can effortlessly incorporate SEMrush into their websites and boost conversions by using various promotional materials such as banners, widgets, and custom links. Moreover, the program provides specialized affiliate assistance, ensuring affiliates have the tools and direction to optimize their revenue.
- Commission rate: $200 for every new subscription sale, $10 for every new lead, and $0.01 for the new sign-up
- Cookie duration: 120 days
- Payment methods: PayPal, Wire Transfer
- Products/services: SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization
- Network: Impact Radius
Cloudways
Cloudways is a controlled cloud hosting platform that allows teams to create, launch, grow, and maintain fantastic online applications. Cloudways provides plenty of cloud hosting freedom, with 5 industry-leading infrastructures and the possibility to deploy an infinite number of apps without entering into a contract.
The firm guarantees supercharged cloud hosting speed with cutting-edge technology and an optimized stack, including sophisticated caching and CloudwaysCDN. Customers may get managed help through live chat, a ticketing system, an affiliate community, and a knowledge base.
With recurring commissions and assistance for experienced affiliate marketers, Cloudways’ affiliate program is a great way to start a passive income. This cloud-hosting affiliate program is very beneficial because of the three different commission payment types with bigger payouts and longer recurring rewards.
Cloudways provides its associates with two alternative commission options, including the Slab Plan ($50 – $125 per sale) and the Hybrid Plan ($30 per sale plus 7% lifetime commission).
- Commission rate: Up to $125, or $30 per sale + 7% lifetime commission
- Cookie duration: 90 days
- Payment methods: PayPal, Wire Transfer
- Products/services: Cloud hosting plans
- Network: In-house
PartnerStack
PartnerStack is a collaboration platform that powers affiliate, reseller, and customer referral networks. For software companies and partners, the platform’s integrated marketplace and automated payment mechanisms are intended to provide steady income and promote rapid development.
Its automation handles all the most time-consuming parts of maintaining your relationships, streamlining the process and allowing you to concentrate on more essential things rather than repeating manual duties.
Users can simply market, administer, and grow their partner programs, automate partner registration, instruction, incentives, and payments, and monitor program success and KPIs using the platform.
By seamlessly integrating with the top CRM and payment platforms, this affiliate marketing software offers easy access to all the tools for online affiliate marketing, referral information and documentation, sales statistics, and more.
The PartnerStack affiliate program has a single-tier compensation structure, which means affiliates only receive commissions on purchases they produce. Furthermore, this recurring affiliate program has a set commission structure with a minimum payment.
- Commission rate: 15% commission for the affiliate traffic you convert during your clients’ first year with PartnerStack
- Cookie duration: 90 days
- Payment methods: PayPal, ACH, and Wire Transfer
- Products/services: Partner ecosystem platform including many features, such as tracking, payments, reporting, etc
- Network: In-house
Supermetrics
Supermetrics is a data management and analytics pioneer, enabling organizations to make data-driven choices. Supermetrics, with a strong emphasis on creating new solutions, provides a complete suite of services and tools that allow enterprises to gather, process, and analyze data from various sources.
Affiliates that join the Supermetrics affiliate program receive access to a variety of marketing tools, such as banners, text links, and promotional materials, to successfully advertise our goods. Affiliates can also use our specialized affiliate support staff, which offers direction and help throughout the relationship experience.
The Supermetrics affiliate program provides a profitable chance for affiliates to generate passive money via a substantial compensation structure and frequent payments. Whether you are an experienced affiliate marketer or just getting started, our program offers a simple and lucrative experience.
- Commission rate: 20% recurring commissions on all product sales
- Cookie duration: 90 days
- Payment methods: PayPal, Payoneer, and Wire Transfer
- Products/services: A group of products that assist digital marketers in integrating data from more than 100 marketing platforms with their preferred analytics, reporting, and data warehousing solutions.
- Network: Impact Radius
Bluehost
Bluehost is a well-known web hosting business that, since its founding in 2003, has provided dependable and cheap hosting solutions. Bluehost has established a recognized brand by focusing on customer happiness and servicing millions of websites globally. Because of their dedication to innovation and modern technology, companies of all sizes may develop an impressive online presence.
Bluehost’s affiliate program provides individuals and organizations with a potential chance to earn passive revenue by marketing their hosting services. You can use Bluehost’s brand recognition and market-leading goods as an affiliate to attract new clients. It is simple to manage your profits and improve your marketing efforts with reasonable compensation rates and an easy-to-use affiliate dashboard.
By becoming a member of the Bluehost affiliate program, you will have access to a specialized affiliate support staff that will help you every step of the way. They guarantee that you have the tools and resources to optimize your earning potential using their considerable knowledge and skills.
- Commission rate: Up to $65 for each site visitor that joins up and clicks on links
- Cookie duration: 30 days
- Payment methods: PayPal and Electronic Bank Transfer
- Products/services: VPS hosting, shared hosting, WordPress hosting, domain names, website builder, etc
- Network: Impact Radius
Freshbooks
FreshBooks is a famous cloud-based accounting software provider that serves the requirements of small companies and self-employed individuals. FreshBooks streamlines financial affiliate managers by making it easier for users to monitor expenses, bill customers, track time, and manage projects. It has a user-friendly layout and robust capabilities. FreshBooks is a leading service provider that guarantees financial operations are accurate, efficient, and professional.
Besides outstanding accounting software, FreshBooks offers an intriguing affiliate network that gives a beautiful potential for individuals and companies to make passive revenue. With the help of the FreshBooks affiliate network, users can spread the word about their ground-breaking software and profit handsomely from every successful referral.
Affiliates who sign up for the program get access to a variety of marketing tools, such as banner ads, text links, and exciting content, to help them advertise FreshBooks to their target market.
The FreshBooks affiliate program is built exclusively for B2B affiliate marketers, providing them with a profitable platform to create an affiliate website, blog posts, or social media platforms.
- Commission rate: get commissions for free trials up to $10 USD and up to $200 USD per paid subscription
- Cookie duration: 120 days
- Payment methods: PayPal, Payoneer, Direct Deposit, and Wire Transfer
- Products/services: accounting, invoicing, payment collection, and time-tracking software
- Network: ShareASale
PicMonkey
With extensive tools and capabilities for altering, modifying, and producing visual material, PicMonkey is an online picture editing and design platform. Its accessibility draws people to it; anybody can utilize the platform to their advantage without needing to be an expert in photography or graphic design.
PicMonkey is sometimes characterized as a flexible tool that combines the skills of a picture editor and graphic design software, allowing it to be used for various tasks. PicMonkey’s success may be credited to its carefully crafted collection of features that appeal to novice and professional designers.
The platform includes several tools that enable users to make simple modifications such as cropping, resizing, and color adjustment. Users are also given the ability to create elaborate and fascinating graphics thanks to more sophisticated capabilities like layering, text overlays, and blending modes.
You must have a website or blog that receives a lot of traffic to be qualified to join the PicMonkey affiliate program. You must also be capable of producing high-quality material that promotes PicMonkey’s goods and services.
- Commission rate: 30% per sale
- Cookie duration: 45 days
- Payment methods: PayPal, Direct Deposit, and Check
- Products/services: photo editing and graphic design software
- Network: Sovrn Commerce
Fiverr
Fiverr is a website that links freelancers with the potential customer searching for a variety of services. Numerous other abilities are covered by the services, including writing for the web, editing videos, and social media marketing.
Fiverr is renowned for its user-friendly platform and diverse service offerings, making it a popular option for freelancers and customers.
Individuals and organizations may make money by marketing Fiverr’s services on their websites or social media platforms via the Fiverr Affiliate Program.
You may enlist in the program for free, and once you do, you’ll get a special affiliate link to use when promoting Fiverr.
The Fiverr Affiliate Program includes a dashboard for tracking your profits and performance in real time. This dashboard is user-friendly and offers many tools to assist you in managing your affiliate account and optimizing your advertising efforts.
- Commission rate: depending on the category of product or service that you promote, but it typically ranges from $15-$150.
- Cookie duration: 30 days
- Payment methods: PayPal, Bank Transfer, and Payoneer
- Products/services: Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation and Programming & Tech products.
- Network: CJ Affiliate
What is a B2B Affiliate Program?
A B2B (business-to-business) affiliate program is a performance-based marketing technique in which a company engages affiliates to promote and sell its products and services to other businesses. The revenue-sharing model is the most common B2B affiliate program, although there are a few others.
Affiliate sales provide a commission for businesses using this method. Other prominent models include the CPA (cost-per-action) and CPS (cost-per-sale). For businesses aiming to boost sales and lead generation, B2B affiliate networks may be a beneficial tool. The efforts motivate businesses to publicize a product or service and may be a cost-effective marketing strategy.
A B2B affiliate program may be an excellent way for a firm that deals with other businesses to expand and attract new clients.
How to Choose the Right B2B Affiliate Program for Your Business?
Finding the correct program to sign up for maybe challenging after you’ve decided to become a B2B affiliate. However, you can consider some factors to choose the best-suited B2B affiliate program for your business.
Target audience
The first step is to determine your target audience. Once you can decide your audience, you can search for affiliate programs that are pertinent to them.
Goods or services
What products and services do you promote? Affiliate programs are not all made equal. Some programs work better with certain goods or services. Make sure the software you choose works well for your company.
Commission rate
The commission rate is the fee you will charge your affiliates for each sale or lead they create. The commission rate is a significant consideration, but it is not the only one. You should also analyze the quality of traffic generated by the affiliate program.
Cookie life
When a user clicks on an affiliate link, a cookie will be placed on their computer for a certain period of time. This period is known as the cookie duration. This is significant since it impacts the length of time an affiliate can receive a commission on a transaction.
Monitoring system
The affiliate program should include a tracking system that enables you to monitor the effectiveness of your affiliates. This will assist you in determining which affiliates are functioning well and which need more assistance.
Assistance
If you have any inquiries or issues, the affiliate program should provide support. This is crucial, particularly if the affiliate marketing game is new to you.
FAQs
Q: What is the difference between affiliate marketing B2B vs B2C?
A: Although both B2B (business-to-business) and B2B (business-to-consumer) affiliate marketing programs are classified as affiliate marketing, their target markets vary. B2C affiliate marketing programs are designed to target consumers, while B2B affiliate marketing programs are intended to target companies.
Q: What is a B2B affiliate publisher?
A: An organization known as a “B2B affiliate publisher” is one that markets the goods or services of other companies (the “advertisers”) in return for a commission. Any online platform that connects with the right audience qualifies as a B2B affiliate publisher, including websites, blogs, and social media websites.
Q: How to do affiliate marketing for B2B?
A: To do affiliate marketing for B2B, you need to find a relevant affiliate program for your products related to your target audience. After that, create high-quality content to provide value to your audience and promote your affiliate links through your blog websites or social media account. Finally, track your results to see what’s working well and what’s not.
Final Words
In summary, we’ve reviewed some of the best B2B affiliate programs that boost your earnings and unleash your potential as a partner. To be successful, you need to carefully choose your affiliate partners and monitor and evaluate the outcomes of your affiliate marketing campaigns on a regular basis.
Businesses may effectively implement B2B affiliate marketing strategies and get notable results by following the methods mentioned in this article and staying up-to-date with industry trends.
