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Top 12 Basketball Affiliate Programs to Promote in 2024

The global basketball gear market was worth over $803 million in 2021 and is expected to grow by 4.4% annually from 2022 to 2030. With this in mind, affiliate marketers can tap into this multi-billion-dollar industry ...

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basketball affiliate programs

The global basketball gear market was worth over $803 million in 2021 and is expected to grow by 4.4% annually from 2022 to 2030. With this in mind, affiliate marketers can tap into this multi-billion-dollar industry and promote basketball-related products and services.

If you’re a passionate basketball enthusiast looking to turn your love for the game into a profitable venture, you’re in the right place.

In this article, we’ve compiled a list of the top 12 basketball affiliate programs to help you score big in the affiliate marketing game.

Explore now!

Basketball Affiliate Programs: Top 12 High-paying Offers


Basketball Affiliate Programs 1

Nike is a major player in the basketball market, offering a wide range of shoes, apparel, and equipment for players of all levels. Nike basketball shoes are known for their durability, performance, and innovative designs.

In addition to their signature basketball footwear, the brand also offers a variety of other basketball shoes, such as the Air Jordan line, the Kyrie line, and the Zoom Freak line. These shoes come in various colors and styles to cater to players’ preferences and playing styles.

With a commitment to helping basketball players achieve their full potential, their basketball shoes, attire, and equipment are trusted by players of all levels, from youth leagues to the NBA.

The Nike Affiliate Program offers up to 11% commission rates, depending on the affiliate network used, and 7 to 30-day cookie durations.

This program is available through affiliate networks, including Awin and Commission Junction.

The Nike program is free to join, and affiliates can access a full range of category-specific affiliate banners, a product data feed, and frequent affiliate communications regarding new products, offers, and news

  • Commission: up to 11%, depending on the continents
  • Cookie duration: 7-30 days, depending on the continents
  • Payment method: bank account, ACH, Payoneer
  • Payment threshold: $20

Amazon Associates

Basketball Affiliate Programs 2

Amazon, a major U.S. employer with a global reach spanning over 20 countries, is a go-to platform for basketball players and fans.

It’s known for its huge product selection, competitive prices, and user-friendly shopping experience. Moreover, it offers services tailored to basketball enthusiasts, like free Prime shipping and easy returns for equipment.

Beyond selling basketball gear and apparel, Amazon provides additional services of interest to basketball players and fans. For instance, Amazon Prime members can enjoy live NBA games on Prime Video.

They also offer the NBA League Pass subscription service, enabling users to watch live NBA games and on-demand content across various devices.

For the basketball category (sports), affiliates will earn an affiliate program commission of 3% with 24 24-hour cookie duration, which is pretty short compared to other basketball affiliate programs.

Sometimes, when people click on your link to Amazon and put something in their shopping cart but don’t buy it right away, you can still earn a commission. However, you only get paid if they eventually buy the item, get it delivered, and pay for it in full.

  • Commission: 3% for sports category
  • Cookie duration: 24 hours
  • Payment method: Amazon Gift Certificate, bank transfer, check
  • Payment threshold: $10 (Amazon Gift Certificate, bank transfer), $100 (cheque)

NBA Store

Basketball Affiliate Programs 3

Founded in 1995, the NBA Store has become a top-tier online and retail source for sports merchandise. With over 100 retail locations in the United States and Canada, it extends its reach to more than 200 countries worldwide through its shipping services.

The NBA Store is the official hub for all things National Basketball Association (NBA), both online and in retail. Here, you can discover a vast array of NBA merchandise, spanning jerseys, apparel, footwear, accessories, and collectibles.

What sets this brand apart is its exclusive products and experiences, making it a one-of-a-kind destination.

When people buy through your affiliate links, you can earn an 8% commission and a 7-day referral period with the NBA Store affiliate program. Bloggers, media sites, loyalty programs, deal/coupon sites, and shopping portals tend to do well with this program.

  • Commission: 8% of order sale amount
  • Cookie duration: 7 days
  • Payment method: PayPal, ACH/Wire Transfer, Check, direct deposit
  • Payment threshold: $10

Dick’s Sporting Goods

Basketball Affiliate Programs 4

DICK’S Sporting Goods had humble beginnings as a small fishing tackle shop in upstate New York but has since evolved into the largest sporting goods retailer in the United States, boasting over 850 physical stores and achieving annual revenues exceeding $12 billion in 2022.

Their offerings encompass a vast library of sports products, from equipment and footwear to clothing and accessories.

Registration is available through Impact Radius for those interested in their affiliate program. DICK’S Sporting Goods provides a three-day tracking period for cookies and offers a fixed 2% commission on orders with 15 items or fewer, excluding bulk purchases and sales to existing customers.

This program is perfect for fitness websites, sports blogs, local recreational groups, and more.

Affiliates gain access to marketing tools such as exclusive promo codes and a comprehensive product catalog. Additionally, deep linking to specific categories and product pages is supported.

If you possess a substantial social media following, DICK’S Sporting Goods is willing to collaborate with influencers, making it a potential choice for a basketball affiliate program.

  • Commission rate: 2% per sale
  • Cookie duration: 3 days
  • Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
  • Payment threshold: $10


Fanatics boasts the world’s most extensive officially licensed basketball fan clothing collection, covering all your favorite leagues, clubs, and players. When it comes to authentic basketball merchandise, this is your one-stop shop.

It’s important to note that this is the sole legal store where you can purchase all your beloved apparel and accessories.

The affiliate program for Fanatics is managed by Impact, ensuring that you have 24/7 access to the tracking dashboard. As a partner, you’ll have full transparency into the commissions earned and sales generated.

The standard commission rate is a solid 2% for every qualified sale, but it can climb to a generous 15% for outstanding performance.

With a 7-day cookie window, Fanatics.com also provides exclusive promotional codes and direct links to specific products. This makes it a promising option for affiliate marketers.

Affiliates working with Fanatics have access to helpful marketing tools, such as special promo codes and the ability to link directly to particular pages. These resources can be valuable in boosting the conversion rates.

  • Commission rate: 2% – 15% per sale
  • Cookie duration: 7 days
  • Payment method: PayPal, ACH/Wire Transfer, Check, direct deposit
  • Payment threshold: $10


Basketball Affiliate Programs 6

Wilson is a top basketball brand now the official supplier of NBA basketballs for the 2021-22 season, reviving a long-standing partnership since 1946.

As the official NBA store, Wilson sells a huge range of products from all 30 franchises and offers various WNBA merchandise.

Besides the professional side, Wilson offers basketball-related products like game balls, bags, and training equipment. Customers in the US get free shipping for orders over $50.

Wilson takes good care of our affiliates, just like they do with their customers. They are known for their knowledgeable customer service team.

When joining this program, you can earn commissions of up to 8% on sales with a 30-day window for tracking.

Also, you will receive exclusive monthly newsletters with special bonuses and content for your marketing efforts.

To become a Wilson affiliate, you must create an account with Impact Network, which serves as their third-party program administrator.

  • Commission rate: up to 8% per sale
  • Cookie duration: 30 days
  • Payment method: PayPal, ACH/Wire Transfer, Check, direct deposit
  • Payment threshold: $0

Vert Shock

Basketball Affiliate Programs 7

Vert Shock is a basketball training program developed by former NCAA Division I basketball player Adam Folker.

Professional athletes support its effectiveness. You’ll find proven workouts, great videos, and an online coaching platform with extra stuff. You can trust that you’re promoting a great product.

You can make money by promoting Vert Shock through their affiliate program on ClickBank. They pay up to 75% commissions for each sale and have a one-click upsell option to increase your earnings.

Vert Shock has website is good at turning visitors into customers, thanks to its well-organized sales process. They also send follow-up emails to people you refer to help them make a decision.

Furthermore, the company provides many promotional tools like banner ads, text links, and email swipes, and they have a helpful support affiliate team to assist you.

  • Commission rate: up to 75% for each sale
  • Cookie duration: revealed once registered
  • Payment method: Check, Direct deposit, Wire transfer, Payoneer
  • Payment threshold: revealed once registered

Under Armour

Basketball Affiliate Programs 8

Under Armour, an American sports equipment brand, offers a wide range of basketball gear for men, women, and kids. This includes footwear, clothing, accessories, and equipment.

The company has gained impressive brand recognition, partly thanks to high-profile collaborations with celebrities like Dwayne “The Rock” Johnson and Tom Brady. Customers in the US enjoy free shipping on orders over $99 and hassle-free returns.

Under Armour’s affiliate program, managed by Awin, features a 30-day tracking period and a fixed 5% commission for all sales generated through your affiliate link. With an average order value of $100, you can earn approximately $5 per sale.

What sets Under Armour apart is that it even rewards commissions on self-referrals.

The brand equips affiliates with various marketing materials and promotional resources, including a regularly updated data feed, an extensive library of banners and text creatives, and a monthly update on new products, promotions, and technologies.

  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Payment methods: Payoneer, wire transfer, bank account
  • Payment threshold: $20

Li Ning Way of Wade

Basketball Affiliate Programs 9

Launched in 2012, Li Ning Way of Wade is a signature brand of basketball shoes and apparel created by Li Ning and Dwyane Wade. Their shoes are known for their innovative designs, high-quality materials, and performance capabilities.

This brand’s basketball shoes are built to help players do their best on the court. They have cool features like the Cloud cushioning system for bounce and protection. Plus, they’re made challenging to handle tough basketball games.

In addition to basketball shoes, Li Ning Way of Wade also offers a variety of other basketball apparel, such as jerseys, shorts, socks, and training gear. The brand also offers a variety of lifestyle apparel, such as t-shirts, hoodies, and jackets.

You can promote their affiliate program through your social media platforms, and it’s free to join through CJ Affiliate.

As an affiliate, you will get up to a 10% commission rate per sale with a 45-day cookie duration.

  • Commission rate: 3%-10% commission on all referred sales
  • Cookie duration: 45 days
  • Payment methods: direct deposit, check, or Payoneer
  • Payment threshold: $50

The Jump Manual

Basketball Affiliate Programs 10

The Jump Manual is an online basketball training program created to help people improve their ability to jump higher, particularly for dunking in basketball.

Developed by Jacob Hiller, an expert in increasing vertical jump height, the program claims that in just 12 weeks, it can help members increase their vertical leap by more than 10 inches. It achieves this through a combination of instructional videos and scientifically supported techniques.

The Jump Manual has an affiliate program available through ClickBank. Affiliates can earn a generous 75% commission for each sale, and there’s a 55-day window for tracking referrals.

Affiliate partners also have the potential to boost their earnings through opportunities like upselling and recurring billing.

  • Commission rate: 75% on every sale
  • Cookie duration: 55 days
  • Payment method: Check, Direct deposit, Wire transfer, Payoneer
  • Payment threshold: revealed once registered

Team Express

Basketball Affiliate Programs 11

Founded in 1990, Team Express is a well-established distributor of sporting goods, athletic equipment, footwear, and apparel. They reach customers through their Team Express catalogs, a physical retail store in San Antonio, TX, and their online store on the Internet.

Their user-friendly website offers access to a vast selection of products in categories such as baseball, softball, football, basketball, volleyball, track & field, and pickleball.

You can join the Team Express affiliate program via Avantlink. This program offers a 30-day tracking window and a fixed 5% commission on all sales. Given the average order value of over $100, you can earn $5 or more per sale.

Team Express also supports its affiliates with various marketing materials, including exclusive offers and regular discount codes to assist you in your promotional efforts.

  • Commission rate: revealed once registered
  • Cookie duration: 30 days
  • Payment methods: PayPal, ACH, and Direct Deposit
  • Payment threshold: $25

Swish International

Basketball Affiliate Programs 12

The Swish International team is dedicated to assisting basketball coaches and players in enhancing their shooting abilities regardless of skill level. They achieve this through various instructional videos that cater to everyone, from beginners to experts, focusing on different jump shots and free-throw techniques.

In essence, Swish’s videos serve as dynamic lesson plans, providing valuable guidance in a visual format.

Swish International offers a high commission rate of up to 40% on all affiliate sales, ranked second as the highest commission rate of basket affiliate programs. Affiliates who perform well in marketing and consistently generate more orders are given a higher % commission rate of 50%.

The program has a 15-day cookie duration. Everything is tracked automatically through ShareASale.

Once approved, you’ll receive a choice of banner ads, text links, and the necessary HTML code to add to your website. When visitors click on your tracking link and make purchases on the Swish website, you’ll earn a sales commission with tracking and payment through ShareASale.

The updated mobile-friendly Swish22.com website will increase exposure and enhance the affiliate program.

  • Commission rate: up to 50%
  • Cookie duration: 15 days
  • Payment methods: direct deposit, international direct deposit, wire transfer and Payoneer
  • Payment threshold: $50

How to Earn Commission From Basketball Affiliate Programs?

To earn commission from basketball affiliate programs, you must join an affiliate program and promote the company’s products or services to your audience. When a visitor clicks on your affiliate link and makes a purchase, you will earn a commission on the sale.

But not as simple as that; you can follow these tips to boost your income with this affiliate program.

Choose a suitable affiliate program

Many different basketball affiliate programs are available, so choosing one that is a good fit for your audience and interests is essential. Most of the programs we mentioned above belong to reputation brands with good incentives, so worry less!

Sign Up

You can join the affiliate program by registering on the company’s website. This usually involves providing your contact information and agreeing to the program’s terms and conditions.

Promote basketball products

Once approved, you can promote the products through your website, blog, or social media channels. Use your unique affiliate link to direct customers to the product page.

Remember to encourage your audience to make purchases through your affiliate links. Provide compelling information, reviews, or promotions to persuade them.

Earn commissions

When a customer clicks on your affiliate link and makes a purchase, you will earn a commission on the sale. The commission rate and payment method will vary depending on the program.

Monitor your performance

Lastly, keep track of your sales and commissions to see how well you are doing. Most affiliate programs offer dashboards or reports that allow you to monitor your performance. Keep an eye on clicks, average conversion rate, and commissions earned.

Best Basketball Affiliate Programs for Beginners

Affiliate programs for basketball enthusiasts are an excellent opportunity for beginners to start earning from their online presence. When selecting a basketball affiliate program, newcomers should evaluate the following factors:

  • Reputable brand
  • Relevance to the basketball niche
  • Easy registration process
  • Good commission rates

Considering these considerations, we can offer some top recommendations for basketball affiliate programs suitable for beginners.

NBA Store Affiliate Program: The NBA Store is the official online store of the National Basketball Association. It offers various NBA merchandise, including jerseys, apparel, footwear, accessories, and collectibles. The NBA Store affiliate program offers a commission rate of 8% on all sales made through affiliate links.

A plus is that this program offers a low commission rate, which is $0, very friendly for beginners.

Nike Affiliate Program: Nike is another leading sports apparel and equipment company suitable for newbies. It offers a wide range of basketball products, including shoes, apparel, and accessories. The Nike affiliate program offers a commission rate of up to 11% on all sales made through affiliate links.

The Li Ning Way of WadeL This affiliate program is an excellent option for beginners interested in promoting basketball products. The program is relatively easy to join and offers a competitive commission rate of up to 10% on all sales made through affiliate links.

Do you know the tips to promote such programs for beginners? It’s simple, you can:

Create high-quality content. Your content should be informative, engaging, and relevant to your audience, and include affiliate links so that your readers can easily purchase the products you are promoting.

Promote your content on social media. Social media is a great way to reach a large audience and promote your content. Be sure to share your blog posts and articles on social media platforms like Twitter, Facebook, and Instagram.

Run contests and giveaways. Contests and giveaways are a great way to attract new readers and followers. You can give away basketball tickets, merchandise, or other basketball-related prizes.


To sum it up, here are 12 basketball affiliate programs that can help you make money online, focusing on skills like dribbling, jumping, and slam dunks.

It’s a good idea to start with no more than three programs to avoid spreading yourself too thin and earning very little. So, choose your top three from the list and get ready to see the money come in.

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.