The best soccer affiliate programs make monetizing the world’s most popular sport easy (and highly rewarding).
With Argentina winning its third title at the 2022 Qatar FIFA World Cup still fresh in the soccer fandom, it’s never too late to cash in on this multi-billion-dollar industry. After all, league games continue, and player movements (i.e., Messi joining Inter Miami CF in July 2023) keep the soccer world alive.
But which soccer affiliate program is worth joining? Sit back, relax, and learn 12 of the best soccer brands to sign up with this year.
12 Best Soccer Affiliate Programs for 2024
Nike is a brand requiring no introductions. It’s the world’s largest and most respected sports shoes and apparel manufacturer and supplier, with a 2022 net worth of $46 billion.
Founded in 1964 by Phil Knight and Bill Bowerman, Nike continues to wow the sporting and fitness worlds with innovative solutions. These products bring excitement to any game, giving spectators an event they’ll never forget.
Nike has nearly everything an athlete could ask for, from soccer footwear and gear to field hockey apparel and playing resources. Track and fielders, basketballers, combat sports practitioners, athletes, golfers, cross-trainers, and other sports professionals can get their “kick” from Nike’s huge selection of sports equipment.
Promoting Nike to your soccer audiences and fans is a walk in the park. After all, many of the sport’s greatest players serve as Nike ambassadors.
Do the names Cristiano Ronaldo, Luka Modric, Robert Lewandowski, Didier Drogba, Wayne Rooney, Thierry Henry, Wayne Rooney, Gerard Pique, and Kylian Mbappe ring a bell?
We could list a hundred more, but that would require a different article.
The point is Nike is such a global brand that affiliating with it makes perfect sense. Its commission rate is decent, and you can rest assured converting audiences into buyers is easier than other brands.
Founded in 1949 in Herzogenaurach, Germany, Adidas was, for a time, the world’s largest sportswear manufacturer. Although it still retains this title in Europe, Adidas relinquished the top spot with Nike’s entry into the global stage in the 1960s.
Still, Adidas remains one of the most respected major brands in the sporting world, posting a robust 2022 revenue of €22.5 billion (about $24.1 billion).
Like Nike, Adidas is a sportsperson’s haven for footwear, apparel, gear, and training equipment.
It’s not also short of legendary soccer player endorsers like Lionel Messi, David Beckham, Mohamed Salah, Zinedine Zidane, Frank Lampard, Steven Gerrard. and Paul Pogba.
So, promoting Adidas soccer products should be easy. After all, almost everyone wants to be like Messi.
Adidas offers soccer shoes, cleats, shin guards, jerseys, shorts, and more. These offerings should encourage aspiring soccer players to improve their game.
This sportswear brand works with Impact Radius for more effective affiliate management. Surprisingly, its commission is about two percentage points higher than Nike’s.
That should put a smile into a soccer affiliate’s face.
Major League Soccer had a dramatic resurgence beginning in the 2002 FIFA World Cup, when the US barged into the quarterfinals.
Only ten clubs formed the original MLS in 1995. Today, they’re 29, with a new addition (San Diego FC) by 2025.
Hence, if you’ve followed MLS’s story from its inception, you know how meaningful this sport is to a growing number of Americans and Canadians. It also makes affiliating with MLS Store more sensible.
MLS Store empowers fans to buy official club items (i.e., LA Galaxy, Inter Miami, and DC United). They can feel confident the products they buy aren’t knock-offs.
Joining this online shop as an affiliate requires an account with Impact Radius. And although its commission is lower than Nike or Adidas, you’re contributing to the sport’s continuing growth in the US and Canada.
Sadly, its weeklong cookie duration needs some careful consideration.
Nevertheless, MLS Store’s offerings are perfect for diehard MLS fans who want nothing less than the best. And you can drive that in your affiliate messaging.
Vintage Football Shirts
Soccer jerseys remain a favorite of fans. Even “occasional” or “casual” soccer spectators love wearing these colorful and emblematic shirts.
And you can help them shop official soccer jerseys from Vintage Football Shirts.
Established in 2010, Vintage Football Shirts specializes in sourcing and distributing vintage, rare, and original soccer shirts across leagues (i.e., English Premier League, German Bundesliga, French League 1, Italian Serie A, Spanish La Liga, and more), league clubs (i.e., FC Barcelona, Real Madrid, Manchester United, Liverpool FC, and PSG), and national teams.
But Vintage Football Shirts aren’t only about soccer shirts. It’s also the go-to for vintage boots and training resources (i.e., sweatshirts, jumpers, track jackets, and drill tops).
Affiliates will love VFS’s generous commission. For example, selling a 1982-84 Arsenal Umbra Home Shirt can net you about $37.80 apiece. And if you promote a 1987-90 England national team Umbro Third shirt, you can earn about $47.60.
It’s worth pointing out that rare finds are often the most expensive.
Vintage Football Shirts give you that chance to write a handsome check.
Upper 90 Soccer
Founded in 2009, Upper 90 Soccer is like Vintage Football Shirts, except it offers “more contemporary” football jerseys. Moreover, its offerings are more diverse, including equipment, footwear, and apparel.
This online business carries several industry-leading brands, such as Nike, Puma, and Adidas. Your audiences will find high-quality football items on this platform.
The best part is these items come with affordable prices. For example, the Adidas Manchester United 23/24 Home Jersey costs less than $100, while an Argentinian National 22 Training Jersey only costs about $55.
Given its affordable offerings, affiliates assume their potential earnings are lower than Vintage Football Shirts. However, you might want to recognize that not everyone can afford a $100-plus soccer jersey.
If any, it’s Upper90’s 7-day cookie window affiliates must feel “dejected.” It’s identical to MLS Store, although this platform has the edge for its impressive collection.
By the way, Upper90’s affiliate partner, ShareASale, prohibits keyword bidding and penalizes erring affiliates by removing them from the program promptly.
So, please be mindful.
Soccer Garage is one of the US’s largest football equipment and apparel retailers.
With its headquarters in San Juan Capistrano, California, SoccerGarage offers a wide selection of high-quality yet affordable soccer jerseys, apparel, gear, and other items.
For example, SoccerGarage also offers referee equipment, balls, backpacks, bags, DVDs, and even Foosball tables.
Besides a variety of affordable high-quality soccer and soccer-related items, SoccerGarage beats other platforms because of its stellar customer service.
These aren’t your ordinary customer support teams. They are active soccer coaches and players willing to share their expertise to make every soccer customer’s experiences more meaningful.
Interestingly, SoccerGarage offers a multi-tiered commission structure, increasing your percentage share based on the monthly sales volume.
For example, if you sell less than $3,500 monthly, your commission is only 7%. Bump your production to at least $5,499, and you’ll earn 8%. Unfortunately, SoccerGarage caps its commissions at 10% for monthly sales of at least $7,500.
Still, that’s more attractive than other platform’s fixed-rate schemes.
Moreover, its 3%-plus average conversion rates are admirable. It’s definitely worth joining.
Most soccer affiliate programs have humble beginnings, and Soccer.com is one of them.
It started as a simple school project in 1984 by Mike Moylan, spurred by the lack of good-quality soccer cleats, gear, and jerseys in the United States.
By Fall of that year, Moylan and his classmates presented a 24-page soccer-centric mail-order catalog to around 6,000 soccer-loving families across the US.
Fast-forward to 2023, and Soccer.com is one of the most respected online retailers of soccer cleats, shoes, jerseys, gear, apparel, balls, equipment, goalkeeper resources, and team uniforms.
Soccer.com also provides expert advice, product reviews, training tips, buying guides, and more.
And get this!
The company gives back to the community with its Passback program, encouraging underserved but deserving school soccer players to continue pursuing their dreams.
Such a noble goal is worth writing about in any blog.
And although Soccer.com’s commission isn’t multi-tiered like SoccerGarage, it fixes the compensation at 10%, regardless of sales volume.
Now, wouldn’t you agree Soccer.com is worth joining?
Soccer Box has been wowing the soccer-loving community since 1997 from Staffordshire, England. And although it’s an English brand, this platform delivers globally, empowering players and fans to enjoy the sport wherever they are.
SoccerBox delivers an unmatched shopping experience with its impressive brand partnerships. It carries Nike, Adidas, Under Armour, New Balance, Puma, Macron, Umbro, and Joma products, making SoccerBox a soccer-loving shopper’s haven.
Fans of the sport will love SoccerBox’s collection of Premier League, Club, and National football shirts, gear, kits, and accessories.
Understandably, the company focuses on the EPL. However, they also offer items from other leagues and clubs (i.e., La Liga, Serie A, Barcelona FC, and Inter Milan).
Although its commission percentage is lower than some platforms, its 60-day cookie window is one of the longest.
Attributing a sale to an affiliate should be a cinch with this set up.
WeGotSoccer is a New England-based retailer with over 25 years of experience offering only the finest soccer footwear and other soccer-related merchandise from the industry’s leading brands.
It’s the online destination for soccer lovers who want the best-fitting footwear for the perfect play on the field.
This platform has several unique “departments,” delivering unique customer experiences. For example, its Make It Yours program empowers shoppers to customize their items.
Meanwhile, its Genius Bar is perfect for aspiring goalies, giving them access to best-in-class training tools, protective gear, and goalkeeper gloves.
Their selling point is the EZ KIT ordering program, empowering soccer-loving shoppers to sample soccer uniforms, pick up orders, and exchange merchandise at any time if needed.
WGS isn’t just an online store. It has retail shops, too: two in California (San Diego and Carlsbad), two in Florida (St. Johns and Jacksonville), and one in Wrentham, Massachusetts.
Unfortunately, its commission percentage is a bit stingy but still worth promoting.
Fanatics is every sports fan’s dream store, where they can buy anything and everything about their favorite sports, league, club, and player.
It’s not only about sports, too. Fanatics also includes pop culture, movies, toys & games, music, Star Wars, anime & manga, TV shows, and corporate merchandise. It even has stunning wall decals for serious collectors.
And here’s the kicker!
Fanatics also offers gift cards, perfect for individuals who want to give their loved ones the opportunity to buy whatever soccer item they like from the store.
Its extensive offerings translate to more income-generating opportunities for affiliates. It’s the perfect venue for monetizing various niches in a single platform.
Surprisingly, Fanatics observes three commissionable product categories. Topps cards only get 2% commission, while its soccer jerseys (i.e., Adidas Women’s World Cup 2023, Liverpool 2023-24, and Olympique Lyon 2023-24) will net you 15%. All other products get 8%.
So, you might want to review Fanatics’ commission structure to focus on high-paying items.
Code Four Athletics
Code Four Athletics should be one of your top picks if you’re looking for soccer companies offering high-quality, affordable products with decent commission.
Founded in 1998, CFA is unlike any business on this list. Code Four Athletics observes a direct-to-customer (D2C) model, allowing it to drop its products at ridiculously lower prices without undermining quality.
The model eliminates third party business relationships, saving customers tens of dollars which would otherwise go to a middleman.
Its best selling point you can share with audiences is its in-house personalization. CFA creates customized soccer apparel and uniforms with embroidered, heat-pressed, or screen-printed details.
Signing up with Code Four Athletics requires logging into ShareASale and creating an affiliate account. Managing your affiliate campaign should be a cinch from this platform.
You’ll never worry about missing new offerings from Code Four Athletics. Its monthly newsletter keeps you abreast of developments and exciting news to drive more traffic to CFA.
Of course, you’ll also get the usual text links, promo banners, and even quarterly coupons to entice audiences to buy.
Concave has humble beginnings from a child’s curiosity about an Australian Football League player missing six shots, which could have been “child’s play.”
The child’s father explained a soccer footwear’s “usual” curvature, preventing it from “hugging” the soccer ball and impacting its movement. The father differentiated concave from convex surfaces, fueling the child’s passion to create shoes with a concave surface when he’s old enough.
Several years later, Concave was born.
And for the past two decades, Concave has been revolutionizing soccer footwear by introducing the AccuStrike and Renegade technologies to improve the shoe’s sweet spot for delivering spot-on shots at the goal.
Every soccer player wants to score a goal. And with Concave’s technologies, ensuring accuracy and power with every ball kick can make one’s march to the Ballon d’Or more realistic.
Promoting Concave should be easy then.
And with an average sale of $90 ranging from $40 to $300, you can earn about $4 to $30. You can also enjoy ShareASale’s robust affiliate marketing tools to ensure campaign success.
Why Should You Join Soccer Affiliate Programs?
We can think of a hundred reasons why joining a soccer affiliate program makes sense. However, we’ll shorten them to three.
It’s the most popular sport
Americans might have basketball, baseball, football, and hockey as their favorite sports. But worldwide? It’s soccer!
The sport has over 3.5 billion soccer fans globally! That’s about one in two people on Earth! Nearly every fan wants to be the next Pele, Maradona, Messi, Ronaldo, or Zidane.
And although Brazilians, Mexicans, Brits, Argentinians, and Germans make up most of the soccer-world fandom, about 83 million Americans have shown interest in the popular game.
These numbers translate to more selling opportunities, allowing you to bring home a fat paycheck.
Many products to promote
The soccer (or football) industry is a multi-billion-dollar market, with the European segment accounting for €29.5 billion or about $31.49 billion.
Such a huge market translates to many product offerings, from jerseys to shoes, football, goalie’s gloves, training apparel, player figurines, and more. Some companies also offer digital products for aspiring soccer players.
And these offerings are perfect for affiliate monetization.
A supportive industry
Affiliate programs see affiliates as “partners.” And, like any partnership, support is vital. But more so for those in the soccer or football industry. How else do they grow the sport into a multi-billion-dollar market?
Soccer brands give affiliates all the resources necessary to mount a successful campaign, including links, banners, promo coupons, marketing post templates, images, creatives, and more.
Many brands also provide a dedicated manager to guide newbie affiliates and support them in their marketing activities.
Best Tips to Promote Soccer Affiliate Programs
Promoting products and services in the soccer niche isn’t different from other market segments. It requires dedication and commitment to generate as much enthusiasm for the brand and its products as possible. The following tips should help you nail this task.
Choose an effective marketing channel
Most soccer affiliates create a sports blog to improve their chances of drawing attention from a huge market. However, blogging isn’t the only marketing channel available.
You can also create a social media account, like Facebook, TikTok, and YouTube. Many brands love social media influencers because they can leverage the latter’s reach to a wider audience.
Email and SMS marketing remain excellent choices. And if the brand allows, so do traditional marketing strategies (i.e., fliers, posters, newsletters, and word-of-mouth).
Grow and nurture your audiences
It’s one thing to have a marketing channel and another matter to have a sizable audience. What good is a social media account if one only has a hundred or so followers?
Hence, we recommend building your credibility in the internet community to draw more audiences to your blogs, videos, social media channels, webinars, and podcasts.
Create informative and engaging content to encourage viewers, readers, and listeners to buy soccer products. You could also write a review to give audiences a heads’ up on their prospective buys.
Strategize using links and other promotional resources
Embedding affiliate links and other promotional resources requires a strategy to avoid appearing “salesy” or “pushy.”
You can embed these links (as naturally as possible) to product tutorials and reviews, video content, online forums, email sequences, newsletters, and your website’s products and resources page.
Affiliate brands have resources to help you, even a dedicated affiliate manager or team. Don’t be shy to ask for assistance or guidance to make your campaigns successful.
Making money from soccer affiliate programs is easy if you’re diligent enough to learn the tricks of the trade and be persistent enough to keep safeguarding your audiences’ soccer and soccer-related interests. After all, they’re your key to earning extra this year.
Building trust and establishing credibility are crucial for affiliate success. Audiences will support you (regardless of marketing channel) by buying soccer items if they know you’re speaking the truth about these soccer brands.
More than the money, you’re helping them realize their dreams of becoming soccer superstars or simply enjoy the game.