Top 18 DIY Affiliate Programs in 2025 to Monetize Your Creative Content

According to Technavio, the global arts and crafts market is estimated to grow by 9.3% in the next 5 years. This is mainly thanks to the DIY trends among young audiences. If you’re looking to earn money in this promising market, starting with a top DIY affiliate program can boost your chances of success.

The article below has collected the top 18 arts and crafts affiliate programs for you. Read through each program and be sure to check carefully before applying one.

TL;DR

You can share your favorite DIY provider and earn some cash. Let’s check out some of the top affiliate programs in this potential market.

• Amazon (Commission: 4%, Cookie: 24 hours)
• Etsy (Commission: 4%, Cookie: 30 days)
• The Maker’s Map (Commission: 10%)
• Creativebug (Commission: $8/30%, Cookie: 30 days)
• BLICK Art Materials (Commission: 10%, Cookie: 24 hours)
• Scrapbook (Commission: 20%, Cookie: 30 days)
• Cricut (Commission: 20%, Cookie: 90 days)
• Hobby Lobby (Commission: 25%, Cookie: 5 days)
• Cratejoy (Commission: 4%, Cookie: 3 days)
• Zazzle (Commission: 15%, Cookie: 45 days)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

18 Best DIY Affiliate Programs

In a hurry? Take a glance at the top DIY affiliate programs to join in the below table.

1. Amazon

Amazon is one of the biggest e-commerce platforms for finding DIY tools, kits, and materials. Users can find popular DIY item providers such as Avery, Bosch, Makita, and more.

You can join their Amazon Associates and enjoy a 4% commission on every successful DIY purchase. The cookie duration lasts for only 24 hours from customers’ first click on your link.

Amazon processes affiliate payouts via different methods, such as bank transfer, cheques, or Amazon Gift Certificates. However, the payment threshold for cheque is $100, while others are only $10.

You’ll receive full access to their collection of banners and links when joining Amazon Associates. Plus, they have exclusive native shopping ads to help you directly lead the audience to their desirable items.

2. Etsy

Etsy is a top global marketplace of creative and unique goods for DIY crafts. Their platform collects unique and specially crafted items across fashion, home decor, jewelry, and more.

Managed through Awin, the Etsy affiliate program for bloggers and publishers offers a 4% commission rate on each sale. They also have an exclusive program for content creators with a 10% commission rate for every qualified order.

The cookie duration lasts for 30 days from customers’ first click on your link. You’ll earn a commission for any order made within this time frame.

Etsy has a wide selection of banners for each category to help affiliates choose suitable templates. You can also access their product feeds to explore new launches and select potential items for your audience.

3. The Maker’s Map

The Maker’s Map provides curated craft kits and printables to support hands-on creative projects. Users can also register for their Crafty Crate subscription boxes to receive lovely embellishments every month.

You can enjoy a 10% commission rate on each qualified order when joining their affiliate program. Plus, you can also earn a 3% commission per sale via your sub-affiliates’ link. You’ll receive all payouts via PayPal only.

The Maker’s Map encourages affiliates to use pre-made banners and links for promotional campaigns. Moreover, you can create reviews or tutorial videos to engage more customers and boost conversions.

4. Creativebug

Creativebug gives users access to thousands of online DIY and art classes in every field. Additionally, they update new DIY instructions on their blogs and live events.

The Creativebug affiliate program offers afffiliates the chance to earn different commissions on each qualified plan subscription.

• Unlimited Plan: $7.95
• Unlimited Plus Plan: $9.95

Moreover, you can earn a 30% commission on each monthly subscription via your affiliate link. You can earn a credit for purchases within a 30-day cookie duration. Creativebug pays their affiliates on a monthly basis after checking all the sales from your link.

The brand gives you exclusive promotional imagery and assets to promote their products. You can also receive information about new products and promotions in their newsletters.

5. BLICK Art Materials

BLICK Art Materials supplies all types of high-quality art tools for beginners and professionals. They mainly sell products from well-known brands, such as Fabriano, Arcor, Alvin, and more.

Managed through CJ Affiliate, their DIY affiliate program offers affiliates a 10% commission rate on every sale. The cookie duration activates from customers’ initial click on your link and lasts only 24 hours.

BLICK Art Materials gives detailed performance reports to help affiliates optimize their campaigns effectively. Plus, you can freely use their banners and links on your website to drive more attention.

6. Scrapbook

Scrapbook is a leading online retailer of scrapbooking, paper crafting, and DIY tools. Additionally, they provide various educational resources and crafting tools for enhancing scrapbooking skills.

Once joining their craft affiliate program, you can enjoy a 20% commission rate across all orders via your affiliate link. You’ll receive an approved commission if customers click on your link and purchase within a 30-day cookie duration.

Scrapbook has various banners and marketing tools for affiliates to place on their sites. Plus, they create weekly promotions to help affiliates boost more conversions. Their affiliate team is available anytime you have problems related to the program.

7. Cricut

Cricut assists users in creating do-it-yourself projects with smart tools and materials. Their Cricut Design Space software helps users create decoration household and apparel projects.

The Cricut affiliate program offers affiliates a 25% commission rate on each qualified product sale. The cookie duration is only 5 days, counting from the moment customers click on your affiliate link.

If you introduce a new affiliate to their program, you can earn £10 for every successful referral. Plus, Cricut gives you a 30% discount on all their products after joining their program.

8. Hobby Lobby

Hobby Lobby owns over 1,000 arts and crafts stores across the US. They offer over 70,000 products, including tableware, floral items, fabrics, and jewelry-making supplies.

You can join the Hobby Lobby affiliate program via CJ Affiliate. You can earn a 4% commission across all types of product sales. The cookie duration remains active for only 3 days, counting from customers’ first click on your link.

You should note that Hobby Lobby ships within the US continental. Therefore, you should create content focused mainly on the US audience to boost conversions.

They give affiliates exclusive banners for each promotional campaign to increase visuals. You can also access a product data feed of 60,000 supplies to choose suitable items for your audience.

9. Cratejoy

Cratejoy delivers monthly subscription boxes with diverse materials and accessories for DIY, therapy, beauty, and more. They change products in boxes every month to bring new experiences for subscribers.

You can join the Cratejoy affiliate program and earn a 10% commission on each qualified sale. You’ll have 60 days from customers’ initial click on your link to benefit from their purchases.

Cratejoy issues affiliate payouts through their affiliate network, ShareASale. You’ll receive your earnings on the 15th of each month via check or direct deposit.

You can access their extensive library of images to select product photos for your campaigns. Moreover, you can use their coupon codes to persuade your audience to purchase.

You need to sign up for ShareASale to join the Cratejoy affiliate program. ShareASale will consider your application and email you in 48 hours.

10. Zazzle

Zazzle is a global online marketplace for self-made designs and products. Users can customize accessories with photos, names, and unique patterns as special gifts for their loved ones.

You can earn a 15% commission per sale when joining the Zazzle affiliate program. You can earn a commission for purchases within a 45-day cookie duration. Zazzle pays you via check and PayPal once your account balance reaches a $50 payment threshold.

You can utilize their banners to create attractive content for your website. Plus, the brand provides detailed guides on generating effective links to drive more traffic to your sites.

11. JDS DIY

• Commission rate: 5%
• Cookie duration: 45 days

JDS DIY supplies a vast collection of tools and materials for DIY home improvement. Their diverse product line caters to both casual DIY enthusiasts and professionals.

12. Michaels

• Commission rate: 10%
• Cookie duration: 24 hours

Michaels operates arts and crafts stores of scrapbooking, painting, knitting, and DIY home decor. They also develop Artistree so that users can customize their framing merchandise.

13. Craftybase

• Commission rate: 15%
• Cookie duration: 90 days

Craftybase is an inventory software designed for small businesses in the craft industry. They help companies to streamline their operations and handle bookkeeping tasks.

14. Family Handyman

• Commission rate: 35-45%
• Cookie duration: 30 days

Family Handyman publishes guidance content for DIY home repairs, woodworking, and gardening projects. They also develop the DIY Tip Genius app to give exclusive professional insights and clever DIY ideas.

15. B&Q

• Commission rate: 2%
• Cookie duration: Not mentioned

B&Q specializes in providing DIY products for home improvement and gardening. The brand also gives free planning appointments and online design tools for home decoration.

16. Annie’s Craft Shop

• Commission rate: 5-30%
• Cookie duration: Not mentioned

Annie’s Craft Shop supplies unique and exceptionally crafted products for home decoration. Additionally, they sell various crocheted items like scarves, pillows, blankets, and more.

17. DIY

• Commission rate: $1
• Cookie duration: Not mentioned

DIY creates various online creative development courses for children between 7 and 13. Their online learning community covers over 5,000 projects across 150 skills.

18. DIY-IT

• Commission rate: 1-20%
• Cookie duration: Not mentioned

DIY-IT uses AI to generate step-by-step DIY instructions from images only. They also create a community for creators to share DIY projects on crafting, home improvement, gardening, and more.

How to create an affiliate program for your DIY store on Shopify

The DIY niche is a perfect place for affiliate marketing to shine.

Why?

Because this world is built on trust and inspiration.

Your target audience is actively searching for tutorials, project ideas, and honest reviews from creators they admire.

You can easily find passionate communities for everything from pottery to pyrography all across the web.

But tapping into this potential requires more than just launching a program; you need a little finesse.

Here are the detailed guidelines on how you can create and succeed with an affiliate program that sells your DIY products on Shopify.

Defining Your Goals and Key Performance Indicators (KPIs)

Before you do anything else, you need to know what success looks like. Vague goals like “get more sales” won’t cut it. Instead, set SMART goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

A great SMART goal for a DIY store could be: “Acquire 500 new customers through our affiliate program in Q3.”

Once you have your goal, you need to identify the key metrics (KPIs) that will tell you if you’re on track. For a DIY affiliate program, focus on:

• Conversion Rate: What percentage of clicks from affiliate links turn into actual sales? This tells you how effective your affiliates are at convincing their audience.
• Affiliate Revenue: How much total revenue is being generated directly by your affiliates? This is your top-line indicator of success.
• Customer Lifetime Value (CLV): Are the customers brought in by affiliates making repeat purchases? A high CLV shows that your partners attract loyal, engaged crafters to your brand.

Choosing the Right Affiliate Management App

Here’s a crucial piece of information: Shopify doesn’t have a built-in affiliate marketing tool.

To properly track referrals, manage your partners, and handle payouts, you absolutely need an app from the Shopify App Store.

Trying to manage this with spreadsheets is a recipe for headaches and errors.

When it comes to managing your program, you want a tool that is both powerful and easy to use.

That’s why you need to check out UpPromote – the no.1 rated affiliate marketing solution for Shopify.

This is a fantastic all-around choice, especially for store owners who want a user-friendly interface packed with robust features.

It handles everything from link generation to payment processing, letting you focus on your products and partners.

Best of all, you can start with their free plan to get your program off the ground without any initial investment.

Designing an Irresistible Commission Structure

Your commission structure is what will attract and motivate your affiliates. It needs to be competitive, fair, and easy to understand.

Common Commission Models

The commission models for DIY brands are fairly simple.

Most brands (as you can see in the 17+ example above) have one of these two models:

Percentage-Based: This is the most popular model for DIY products and is very straightforward. You offer affiliates a percentage of every sale they generate (e.g., 10-25% per order).

Tiered Commissions: This is a brilliant way to motivate your partners. You can reward your top-performing affiliates with a higher commission rate once they reach certain sales goals. For example, 15% for up to $500 in sales per month, and 20% for anything over that.

Now, let’s get surgical on the commission average that your competitors are offering.

Typical Commission Ranges in the DIY Niche

Deciding on your commission structure is crucial, as rates in the DIY niche can vary significantly based on the product’s profit margin.

A one-size-fits-all approach is rarely the most profitable. Here’s a typical breakdown to guide you:

Digital Products (Patterns, eBooks, Printables): 30% – 50%

This is the highest tier, and for good reason. With no manufacturing or shipping costs, your profit margins are massive.

Offering a generous commission on digital goods is a powerful incentive for bloggers and YouTubers who can easily share download links with their audience.

Physical Supplies & Consumables (Yarn, Paint, Craft Kits): 10% – 25%

This range is the sweet spot for most physical DIY products. It’s competitive enough to attract high-quality creators while still accounting for your cost of goods and fulfillment.

Most successful DIY affiliate programs operate within this commission bracket for their core product lines.

Tools & Equipment (Sewing Machines, Pottery Wheels, Power Tools): 5% – 10%

While the percentage is lower, the high price point of these items makes the commission attractive. These products have tighter margins for you as the seller.

An affiliate may only earn 7% on a $400 piece of equipment, but that still results in a significant $28 payout from a single referral, making it a win-win.

Pro-Tip: Differentiate Commissions for Different Products

Your DIY store likely has a mix of products with different profit margins.

For example, a digital PDF sewing pattern has a much higher margin than a physical pottery tool kit that needs to be manufactured and shipped.

You can leverage your chosen app’s features to set different commission rates accordingly.

For instance, with UpPromote’s Special Product Commission feature, you can easily offer a generous 40% commission on high-margin digital downloads while setting a solid 15% commission on lower-margin physical kits.

This flexibility ensures your program remains profitable while still being attractive to affiliates.

Recruiting Your Army of DIY Brand Advocates

Now for the fun part: finding the passionate creators who will champion your brand.

Identifying Your Ideal Affiliates: Who to Target?

It’s always the best idea to explore the right affiliate for your program.

Here are our suggestions based on your niche and budget.

DIY Bloggers & YouTubers

These creators are masters of the tutorial. Think of the woodworkers, knitters, potters, and painters who share detailed, step-by-step guides. Their audience trusts their recommendations for tools and materials.

Instagram/TikTok Craft Influencers

Visual creators are perfect for showing off your products in action. A mesmerizing time-lapse of a painting coming to life or a quick video on using a new craft tool can be incredibly powerful.

Pinterest Creators

Pinterest is a visual search engine where DIY ideas flourish. Pinners who create and share project inspiration are a natural fit.

Workshop Instructors & Craft Teachers

These are established experts with credibility and loyal followers who hang on their every word. A recommendation from them is golden.

Members of Niche Communities

Think of the active members in specific Facebook Groups, subreddits (like r/crochet), or forums like Ravelry (for knitting). These are your super-users.

Strategic Outreach: How to Approach Your Targets

Your outreach email is your first impression—make it count. Top creators are bombarded with lazy, generic requests like, “Dear Influencer, we like your page. Join our program.” These are instantly deleted. To stand out, you need to prove you’re a fan first, not just another brand asking for a favor.

Instead of a generic blast, imagine you sell high-quality leatherworking tools and want to partner with a popular YouTuber who carves intricate designs. A powerful, personalized message would look like this:

See the difference? This email works because it’s specific.

It mentions a real project and a specific technique, showing you’ve actually watched his content.

You connected your product directly to his craft, offering genuine value beyond just a commission link.

This isn’t just outreach; it’s the start of a real partnership. A few minutes of thoughtful research will turn a cold email into an enthusiastic “Yes!”

Providing High-Impact, Niche-Specific Marketing Assets

Good resources make it incredibly easy for your affiliates to promote your products.

It also ensures your brand is represented consistently and professionally across different channels.

You can use a feature like UpPromote’s Media Gallery to upload and organize all these assets in one convenient place for your affiliates.

Here are some essential DIY-themed assets to provide for your affiliates:

• Project Idea Lists & Tutorials: Give them seasonal content ideas (“5 Holiday Craft Ideas Using Our Kits”) and downloadable PDF tutorials they can share with their audience.
• High-Resolution “In-Action” Photos: Don’t just show a bottle of paint; show it being used to create a beautiful piece of art. Images of your tools and materials in a real project are far more compelling.
• Before-and-After Galleries: Showcase the amazing transformations your products can create. This is perfect for furniture paint, restoration kits, or dye.
• Video Content: Provide short, engaging videos like project time-lapses, unboxing videos of your kits, or quick tips and tricks.
• Pre-Written Copy & Blog Post Outlines: Help your affiliates overcome writer’s block by giving them a starting point for their social media posts and blog articles.

Keeping Your Affiliates Fired Up and Selling

Getting affiliates to sign up is just the start. The real magic happens when you keep them excited, motivated, and deeply engaged with your brand.

Think of them as your creative partners. Here’s how to fuel their passion and drive amazing results.

Spark Some Friendly Competition with Contests

Nothing gets the energy flowing like a good-natured contest. Launch a monthly sales challenge and watch your affiliates race to the top.

The prize doesn’t have to be huge, just exciting. Offer the winner a gift card, a temporary commission boost, or even better, an exclusive, limited-edition kit with your newest, unreleased products.

This turns selling into a fun game, and you can easily manage it all.

With UpPromote’s Bonus feature, you can automatically set up and track these performance-based rewards, celebrating their wins without any extra work.

Make Them Feel Like VIPs with Early Access

Everyone loves being an insider.

Treat your best affiliates like the VIPs they are by giving them a sneak peek at new products before anyone else.

Imagine letting your top partners try out a new line of hand-dyed yarn or a revolutionary craft tool weeks before the public launch.

This gives them exclusive, fresh content to share, making their audience feel special, too.

It builds incredible loyalty and generates buzz for your new products before they even hit the shelves.

Fuel Authentic Content with Free Products

Authenticity is everything.

An affiliate can’t truly rave about a product they’ve never touched.

Put your materials directly into their hands. Sending them free products empowers them to create genuine, hands-on tutorials and honest reviews.

A video of them unboxing your kit or using your paint is a thousand times more powerful than just sharing a link.

The Gifts for affiliates feature in UpPromote makes this process simple, allowing you to send product packages directly to your partners.

It’s an investment in real content that builds real trust.

Put Their Work in the Spotlight

Sometimes, the best reward you can offer is recognition. When an affiliate creates an amazing project using your supplies, celebrate them!

Feature their masterpiece on your brand’s Instagram page, write a blog post about their creative process, or give them a shout-out in your newsletter.

Always be sure to tag them and give full credit.

This simple act does two things: it gives them valuable exposure to your audience and shows every affiliate in your program that you see and appreciate their hard work.

It’s a powerful way to build a strong, loyal partnership.

Turning Insights into Action: Track, Analyze, and Grow Your Program

A successful affiliate program isn’t a crockpot you can “set and forget.” It’s a dynamic engine for growth, and to keep it running smoothly, you need to be the pilot, not just a passenger.

This means regularly checking your gauges to see what’s working, who your star players are, and where you can optimize for even better results.

This is where a powerful tool becomes your secret weapon.

Instead of getting lost in spreadsheets, UpPromote’s intuitive analytics dashboard lays it all out for you in a clean, visual way. Within seconds, you can answer the most critical questions:

• Who are my top-performing affiliates? The dashboard instantly reveals your superstars, allowing you to nurture those valuable relationships.
• Which products are flying off the shelves? Uncover which items are getting the most love from affiliate referrals, helping you fine-tune your marketing focus.
• How is the program performing overall? Easily track your click-through and conversion rates to get a real-time pulse on your campaign’s health.

But what do you do with that information? Data is useless without action. This is where you evolve from simply monitoring your program to actively supercharging it.

First, talk to your partners. The data tells you what is happening, but your affiliates can tell you why.

Use the in-app chat or bulk email features in UpPromote to ask your top performers what’s working for them. Ask less active affiliates what they need to succeed. This feedback is gold.

Next, don’t be afraid to experiment. Use your insights to run targeted tests.

By staying engaged and using data to guide your decisions, you create a thriving, ever-improving program that becomes a powerful and consistent revenue stream for your store.

Wrapping Up

Launching an affiliate program for your DIY store is one of the most authentic ways to grow your brand. This creative world thrives on trusted recommendations from passionate makers that you can’t reach with traditional ads alone.

By setting clear goals, designing irresistible commissions, and recruiting the right creators, you build an army of brand advocates. The key is to keep them motivated with great resources and use data to guide your strategy. With a powerful tool like UpPromote to manage tracking and analytics seamlessly, you can focus on building relationships.

Start your program today, and turn the creativity of your community into your most powerful and profitable sales channel.

FAQs

1) What is a DIY affiliate program?

A direct, brand-run program (not a network) where you apply on the brand’s site, get links/coupons, and are paid by the brand’s software/app.

2) How do I know if a brand runs DIY vs. a network program?

Check the footer/menu for “Affiliate,” “Ambassador,” or “Partners.” If the signup URL is on the brand’s domain (e.g., brand.com/affiliate), it’s DIY; if it’s Impact/ShareASale/etc., it’s network.

3) How are DIY programs tracked without a network?

Via an affiliate app (Shopify/WordPress/SaaS) that issues unique links, coupons, tracks clicks/sales, and handles payouts (PayPal, bank, store credit).

4) Do coupon codes track sales if links break?

Yes—many DIY tools attribute by coupon first, then link/cookie. Ask the brand to bind your personal code to your account.

5) Can DIY programs do cross-device tracking?

Some can (user-ID, email capture). If cross-device matters, ask: “Do you stitch sessions by email or account login?”

6) How fast do DIY programs pay?

Commonly Net-15/Net-30 after refund windows. Some offer instant payouts or store credit. Confirm thresholds (e.g., $50).

7) Should I launch on a network or run a DIY affiliate app?

DIY = lower fees, tighter control, faster iterations. Networks = built-in affiliates, compliance tools, higher costs. Many brands start DIY, add a network later for incremental reach.