UpPromote - Affiliate Marketing Software

Top 11 Best Kids Toys Affiliate Programs Worth Joining in 2024

Parents always want the best for their children. From clothes and shoes to toys children play with every day. And, of course, many websites sell children’s toys online. And this market has never cooled down. Because ...

Written by

12 min read
Kid Toys affiliate programs

Parents always want the best for their children. From clothes and shoes to toys children play with every day. And, of course, many websites sell children’s toys online.

And this market has never cooled down. Because you know, every day in the world, millions of lovely children are born. That’s why the children’s toy market is on the notable list for affiliates.

In this article, let’s learn about the top 11 Kids Toys Affiliate Programs Worth Joining in 2024. Each program has been carefully selected and considered by us.

Let’s read and explore this new world of marketing!

11 Best Kids Toys Affiliate Programs Worth Joining in 2024

Amazon Associates

Kids Toys Affiliate Programs 1

It’s no surprise that Amazon Associates tops our list this time. Considered the world’s largest and most reputable e-commerce platform, Amazon stands out with its affiliate program – Amazon Associates.

This affiliate program is very famous in the affiliate marketing industry. It seems to cover almost every category; anything you can think of can be found on Amazon, including children’s toys.

There are over 100,000 toys in Amazon’s Toys & Games category (at the time of writing). With a wide range of product portfolio, you have more options when promoting toys that are relevant to your target market.

Amazon Associates offers a 3% commission for each toy you refer with a 24-hour cookie window. When you sign up for this affiliate network, you can access a dashboard that is very intuitive and easy to understand.

Additionally, Amazon Associates affiliates are provided with useful tools to support marketing efforts, such as product links, site stripes, and banners. In addition, you can also see whether your campaign is performing well through the reports provided.

  • Commission rate: 3% per completed sale
  • Cookie duration: 24 hours
  • Payment methods: Credit cards (Visa, Mastercard, Discover, American Express, Diners Club, and JCB) and Debit cards.
  • Payment Threshold: $100


Melissa and Doug

Kids Toys Affiliate Programs 2

Speaking of Melissa & Doug, a famous wooden toy brand with global coverage. There is an interesting story behind this brand’s unique name. It was founded by a couple named Melissa and Doug, who invested their life savings into developing children’s toys.

Melissa & Doug launch a wide variety of toys per child. In all, you can find more than 2,000 products in 16 categories on this website.

From classic wooden toys to realistic pretend play sets, Melissa & Doug’s toys inspire baby’s creativity and imagination through carefully developed, well-crafted play.

As an affiliate, you can earn a significant commission for each order successfully made through your referral link. Because the majority of this brand’s products have a relatively high price tag, this naturally increases your earning potential.

You can also join Melissa & Doug’s affiliate program through popular affiliate networks such as Amazon Associates, FlexOffers, CJ Affiliate, etc.

Each affiliate network will offer commission rates and cookie windows. as well as different terms, so consider carefully before making your final choice.

  • Commission rate: 4% commission per sale
  • Cookie duration: 14 days
  • Payment methods: Direct deposit, Amazon.com Gift Certificate, or check (Amazon Associates); Bank transfer, wire transfer, check (FlexOffers);  PayPal, direct deposit (ACH), or check (Rakuten).
  • Payment Threshold: Varies, depending on each affiliate network.


Fat Brain Toys

Kids Toys Affiliate Programs 3

Founded in 2002, Fat Brain Toys is known as America’s leading manufacturer and retailer of educational toys and games.

Over 20 years in the industry, they have developed and launched more than 7,000 high-quality toys for kids. These include building kits, science projects, games, puzzles, educational, and more.

Fat Brain Toys designs and produces toys that are not only entertaining but also highly educational. These toys cleverly stimulate players’ curiosity and inspire creativity.

FlexOffers manages the affiliate program for Fat Brain Toys. They offer a commission rate of 5% on each completed order with a cookie life of 30 days.

Through this affiliate network, as an affiliate, you are granted permission to use the marketing tools and resources available. Take advantage and create attractive toy links today!

  • Commission rate: 5% per successful sale
  • Cookie duration: 30 days
  • Payment methods: Bank transfer, wire transfer, check
  • Payment Threshold: $25


Fun and function

Kids Toys Affiliate Programs 4

The passion of pediatric occupational therapist Aviva Weiss and her husband, Haskel, sparked the start of Fun and Function in 2005.

Fun and Function creates fun, therapeutic toys and sensory tools at affordable prices. Improving the lives of children with special needs is the guiding mission of Fun and Function, and they have worked hard to ensure every child has the childhood they deserve.

Here, they sell the best sensory toys and tools on the planet. You see, its product range is quite vast, including everything from sensory clothing and chairs to cute stuffed animals and marshmallows. Even whole sensory rooms can be built for young children by the website.

Great news for affiliate marketers in the toys industry. That is, Fun and Function offers generous commission rates, up to 10% per sale. At the same time, the 90-day cookie duration is a big plus of this affiliate program.

Affiliates can register their affiliate program with ShareASale. Fun and Function provides its affiliates with all the marketing materials and tools that help you increase your ability to monetize the traffic you drive.

  • Commission rate: Up to 10% commission on sales
  • Cookie duration: 90 days
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer.
  • Payment Threshold: $50



Kids Toys Affiliate Programs 5

Do you have a passion for unique toy model collections? Then InnovaToys is definitely for you.

InnovaToys is one of the popular brands in the US, and they own more than 300 different models from famous brands such as Star Wars, Star Trek, and Harry Potter.

There are various product categories, including Metal Earth, Premium Series, Game of Thrones, Metal Earth Legends, and more.

In particular, shipping fees are free for customers residing in the United States, with no minimum purchase requirements. This is considered a strong point for affiliate marketers to refer to.

And you can buy aviation, construction, architecture, butterfly, beetle, space, ship, and many more models from here.

According to research, the InnovaToys affiliate program proposes a fixed commission of 8% for each successful order. Meanwhile, with an average order value of $80, you can earn a decent income by participating in this affiliate program.

And, of course, the company’s in-house development team is happy to offer advice and marketing materials needed for your marketing efforts.

This affiliate program would be great if they provided a longer cookie duration instead of just 24 hours like currently.

  • Commission rate: Up to 8% commission from qualified sales
  • Cookie duration: 24 hours
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer. (ShareASale)
  • Payment Threshold: $50



Kids Toys Affiliate Programs 6

If your target audience is people with a special passion for assembly toys, then the Lego affiliate program is a program you should not miss.

In 1932, Ole Kirk Kristiansen founded LEGO. It is known that the word “LEGO” is derived from the Danish word “leg godt,” a phrase meaning “play well.” To date, LEGO is one of the largest and widely recognized toy brands worldwide.

The company has grown since its early days, recently celebrating its 90th anniversary and generating impressive revenues of approximately 65 billion Danish Kroner (equivalent to $8.7 billion USD) in 2022 (Statista).

Regarding Lego’s affiliate program, they have joined hands with Rakuten Advertising, one of the powerful affiliate management solutions. The commission rate of 3% is considered quite modest, but in return, LEGO is a famous global brand, so advertising its products is not too difficult.

And to get the most out of your marketing campaign, LEGO provides affiliates with high-quality marketing materials like Lego-branded banner ads.

  • Commission rate: 3% per sale
  • Cookie duration: 7 days
  • Payment methods:  PayPal, direct deposit (ACH), or check
  • Payment Threshold: $50


Stuffed Ark

Kids Toys Affiliate Programs 7

Next up, come to Stuffed Ark – one of the leading brands of children’s toys. Founded in 2001 by Bill and Sandy Chickering.

You may not know Stuffed Ark Corporation operates and owns up to 5 different websites at the same time. These include Stuffed Ark.com, Nose-N-Toes, Stuffed Legends, Critter Socks, and No China Plush. Each website will specialize in different items.

While Stuffed Ark has many sites, fortunately, affiliates only need to sign up for a single affiliate program to earn commissions from one or all of those sites. To do this, they partner with ShareASale to develop their affiliate program.

Best of all, Stuffed Ark offers a generous 10% commission on all sales and a 60-day cookie supply. These are all key factors that help attract many affiliates.

Additionally, as a Stuffed Ark affiliate, you can find general-purpose text and banner links at ShareASale or unique link customizations to suit your site.

  • Commission rate: Up to 10% of merchandise sales
  • Cookie duration: 60 days
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer. (ShareASale)
  • Payment Threshold: $50



Kids Toys Affiliate Programs 8

Seedling confidently claims to be the leading online business for creative and fun toys for children. This business specializes in activity kits that allow kids to design and make personalized toys, costumes, and more.

Every Seedling item is the perfect, unique gift, as each kit encourages children to make it their own and discover new adventures.

Seedling’s products are safe and groundbreaking by taking advantage of advanced technologies, such as virtual reality, to create toys.

When you sign up for Seedling’s affiliate program through ShareASale, you will be paid a 10% commission from each sale you refer to the Seedling website.

Additionally, if there are any issues related to your affiliate marketing campaigns, a dedicated affiliate manager will provide immediate support.

With that in mind, keep an eye out for a dedicated newsletter that combines new product announcements, promotions, and company updates so your marketing efforts are most effective.

  • Commission rate: Up to 10% default commission on all sales
  • Cookie duration: 30 days
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer. (ShareASale)
  • Payment Threshold: $50



Kids Toys Affiliate Programs 9

Welcome to eBeanstalk – a great website if you are looking for age-specific intellectual development toys for children. Here, you will find many unique and high-quality toys in each category.

Critically, every toy that eBeanstalk designs are bought by a team of child development experts (including clinical psychologists, speech pathologists, educators, as well as physical therapists — along with more than 700 moms.)

In total, they have a range of toys, more than 10,000 toys were tested to select those considered the best educational toys in the world.

About eBeanstalk’s affiliate program, they pay a basic commission of 5% for each successful order and a generous cookie duration of up to 90 days. This is considered one of the longest-lasting affiliate programs for children’s toys.

Similar to some other affiliate programs on this list, eBeanstalk chose to work with ShareASale to manage its affiliate program.

In addition, eBeanstalk provides access to a full feed of 3,000 available products, along with plenty of quality marketing materials and Dedicated Program Management.

  • Commission rate: 5% Starting Commission on Every Sale
  • Cookie duration: 120 days
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer. (ShareASale)
  • Payment Threshold: $50



Kids Toys Affiliate Programs 10

EZPlay builds and develops jungle gyms for kids to enjoy all year round. They create creative games and stimulate children’s curiosity with high-quality wooden playgrounds. That’s a very specific and exciting field for affiliates!

The recommended age for EZPlay toys is 10 years old and under. Besides durability and safety, this company’s toy products can also be folded, so they don’t take up too much space.

Unlike the other programs we mentioned, instead of paying a percentage per sale, the EZPlay affiliate program offers a fixed commission of $25 per sale with a 30-day cookie period. Data tracking and reporting are provided by iDev Linked Data.

It’s worth noting that EZPlay only sells and ships to the US, so if you (or your audience target) live anywhere else, this affiliate program is not for you.

  • Commission rate: $25 on every jungle gym sale
  • Cookie duration: 30 days
  • Payment methods: Paypal or Stripe
  • Payment Threshold: $100


Rose & Rex

Kids Toys Affiliate Programs 11

Finally, let’s learn about Rose & Rex, a fairly new online store in the children’s toy industry.

Founded by Allison Klein, a preschool teacher and researcher with a passion for imaginative play in child development. She believes in the potential of design-focused, intentional toys and imaginative play.

As part of an effort to protect the environment and ensure the safety of children. Rose & Rex limits the use of plastic and battery-powered toys in favor of natural materials, metals, and even ceramic toys.

They also regularly donate toys to children in need through Second Chance Toys with every purchase.

Through ShareASale, you can join the Rose & Rex affiliate program. They offer a solid commission rate of 8%, with a cookie duration of 30 days. This program boasts a fairly high average sales and conversion rate.

Plus, affiliates are given access to separate marketing materials to help promote Rose & Rex products. Special events and promotions are also available for each affiliate.

  • Commission rate: Up to 12% commission per sale
  • Cookie duration: 30 days
  • Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer. (ShareASale)
  • Payment Threshold: $50


Why Should You Join a Kids Toys Affiliate Program?

Advertising toy affiliate programs is truly a great opportunity to earn extra income online from recommending children’s toys to your customers.

Despite its cute and seemingly small appearance, the global toy industry is a big business and full of growth potential. In 2019, this industry was worth more than 92 billion USD, expected to reach nearly 104 billion USD by 2027.

Growing at breakneck speed, about more than 10 billion USD in less than a decade. That’s one of the reasons we recommend and encourage you to participate in this affiliate marketplace.

To demonstrate, we will give a few specific examples. According to Statista statistics, in 2019, the average amount of money parents spent on toys for each child was up to 300 USD per year (only considering North America – this is really worth considering).

If you own a parenting blog, have a baby niche blog dedicated to children, or simply want to introduce cool toys to your audience. Children’s toy affiliate programs are definitely for you.

Not only is it an exciting and childish industry, you will have many opportunities to make money and create a dream income here.

So, without further ado, check out our list of 11 best kid toys affiliate programs above. And start your journey to explore this interesting niche!

How to Promote Kids Toys Affiliate Program Effectively? 

To effectively promote an affiliate program in any industry, I think the general formula is to reach your target audience and convert your target audience into customers.

The theory seems very simple, but to effectively promote kid toys affiliate programs, you need to ensure the following criteria:

Locate your target audience

There are many types of toys for children. And they are divided by age, gender, or maybe early educational purposes. Encourage you to learn about the interests and tastes of your target audience to find the right toy for their needs.

Build an attractive website or blog

Then, start by creating a website or blog that focuses on children’s toys and related topics. Also provides valuable content like toy reviews, gift ideas, and parenting tips. This way, you can generate and attract free traffic.

Choose and participate in reputable affiliate programs

The next step is to join a suitable affiliate program. Prioritize programs that have a large toy product catalog because you will have more options to promote. In addition, commission rates and conditions, and restrictions are items you need to pay attention to.

Take advantage of social media channels

Groups about baby toys on social networks such as Facebook, Instagram, or Pinterest often have a large number of members. Establish your presence in these groups, and by sharing and creating engaging posts, you can attract more potential audiences.

Collaborate with influencers

By working with parenting bloggers, YouTubers, or Instagram influencers who have strong followings in the parenting or toy niche. They can review and promote toys from your affiliate program, thereby increasing your reach and credibility.

Offer exclusive offers and promotions

Good exclusive offers and promotions often attract many leads. Taking advantage of this psychology, you can negotiate and propose exclusive discounts or special offers with toy manufacturers or retailers for your audience.

This helps promote and encourage customers to make purchases through your affiliate links.

Use paid advertising

You can also consider running advertising campaigns on platforms like Google Ads or social media advertising if your finances are abundant. So, this method is quite expensive.

Analyze effectiveness and optimize campaigns

Affiliate programs often provide affiliates with reports. That tracks metrics on click-through rates, conversions, revenue, and more. Closely monitor and make timely adjustments to achieve the best results for your marketing campaign.


As you can see, toys will always be a popular niche, and you can find many opportunities to make money through children’s toy affiliate programs.

To sum it up, through the list of Top 11 Kids Toys Affiliate Programs Worth Joining in 2024 that we mentioned above. We hope you can find a program that is suitable for you. Get started and increase your income today!

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.