⏰Last Updated on 01/09/25
While B2B affiliate programs may seem less interesting than B2C, they can be more profitable because of their high-value products.
Though the sales cycle is longer, if your audience is business-oriented, you can convert traffic into clicks and cash. Check out these 18 top B2B affiliate programs to see which one fits you best!
TL;DR
B2B affiliate programs can help you earn more lucrative commissions. Let’s find out how much you can earn from some top affiliate programs in the industry.
- Hubspot (Commission: 30%, Cookie: 180 days)
- Supermetrics (Commission: 20%, Cookie: 90 days)
- Shopify (Commission: $150, Cookie: 30 days)
- Elite Seller (Commission: 30%, Cookie: 30 days)
- SEMrush (Commission: $200-350, Cookie: 120 days)
- Cloudways (Commission: $50-125, Cookie: 90 days)
- Bluehost (Commission: 70%, Cookie: 30 days)
- Freshbooks (Commission: $200, Cookie: 120 days)
- Quickbooks (Commission: $5-50, Cookie: 45 days)
- B2B Rocket (Commission: $400-2400, Cookie: 30 days)
It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
18 Best Business-to-business Affiliate Programs
A quick review to find amazing B2B affiliate programs with lucrative perks? Check out this table below to find the best choice for you.
| The best affiliate programs | Program name |
| Affiliate program with the highest-paying commission rates | Bluehost (70%) |
| Affiliate program with the longest cookie duration | Hubspot (180 days) |
| Affiliate program with the most payment methods | Elite Seller, Freshbooks |
| Affiliate program with the lowest payment threshold | $10 (Hubspot, Shopify) |
| Affiliate program with the most promotional materials | Hubspot (Copy bank, banners, images, demo videos) |
1. Hubspot
Hubspot is a powerful CRM platform with various business management tools. They develop innovative marketing, sales, and customer service features for businesses’ operations.
You can join their affiliate program via Impact, a trusted affiliate network. The Hubspot affiliate program offers a commission tier based on your performance:
- Hubspot Affiliate: 30% commission
- Super Affiliate (100-200 signups/month): 30% commission + bonuses
- Elite Affiliate: Custom commission
The cookie duration counts for up to 180 days from customers’ first click on your affiliate link. HubSpot pays you via direct deposit and PayPal once your account balance reaches a $10 payment threshold.
There are up to over 400 promotional assets available for affiliates to create promotional campaigns for HubSpot. You can utilize their copies, banners, images, or videos in creating attractive content for your audience.
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2. Supermetrics
Supermetrics helps businesses automate the extraction, transformation, and loading of marketing data from various sources. They allow users to transfer data into popular business intelligence tools like Google Data Studio, Power BI, and Tableau.
After joining the Supermetrics affiliate program, you can earn a 20% commission rate across all sales. With a 90-day cookie duration, you’ll get credit for purchases in 3 months from customers’ first click.
Supermetrics uses PayPal as their primary payout method for all affiliates. You can also request to get paid via wire transfer. However, you must meet a $50 payment threshold to receive your monthly earnings.
Supermetrics gives banners along with authorized logos for affiliates to use in their promotions. But you should keep in mind that these materials are only available in English.
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3. Shopify
Shopify supports businesses in creating online stores and selling products with over 8000+ integrated apps. With an extensive range of digital features, Shopify empowers entrepreneurs to thrive in the e-commerce marketplace.
When joining the Shopify affiliate program, you can enjoy a $150 commission on each successful Shopify plan purchase. Their tracking cookie window lasts 30 days for you to earn commission from customers’ purchases after their first click on your link.
Shopify makes affiliates payout transactions upon their request or on a bi-weekly basis. You can receive payouts via PayPal or direct deposit if your account balance reaches $10.
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4. Elite Seller
Elite Seller designs exclusive all-in-one software for Amazon sellers to streamline their business operations. Their diverse collection of tools includes product research, inventory management, competitor analysis, and more.
The Elite Seller affiliate program offers up to a 30% commission rate on every qualified sale. However, if you use a 5% promo coupon, your commission will drop to 25%. With the maximum 20% discount, you’ll only get 10% commission.
The cookie duration is 30 days, starting once customers click on your affiliate link. Elite Seller uses various payment methods to pay affiliates, including PayPal, Gift Cards, ACH, and wire transfer.
You can make use of their promotional coupons to attract your audience. Plus, you can customize the time limit for each coupon to align with your marketing strategies.
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5. SEMrush
Semrush provides digital solutions for both small companies and global enterprises. The brand develops excellent SEO tools, backlink analysis, social media management, and more.
You can join the SEMrush affiliate program and earn up to $350 per lead based on your tier:
- Basic (0-4 sales/quarter): $200
- Silver (5-19 sales/quarter): $250
- Gold (20-49 sales/quarter): $300
- Platinum (50+ sales/quarter): $350
Plus, you’ll receive $10 for every free trial subscription made via your link. The b2b affiliate program offers a 120-day cookie duration, starting from the customers’ first click on your link. Impact manages affiliate payouts for SEMrush and pays affiliates via Electronic Funds Transfer and PayPal.
You can freely make use of banners and widgets to create better promotional content. Plus, SEMrush also provides various training materials and expert tips to help you boost your marketing efforts.
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6. Cloudways
Cloudways manages hosting for all types of business websites with a fast and secure 24/7 service. Their cloud hosting connects with various leading cloud services, such as Amazon, Google, DigitalOcean, Linode, and Vultr.
Once you join the Cloudways affiliate program, you can earn up to $125 commission based on your number of sales:
- Slab 1 (1-5 sales): $50
- Slab 2 (6-20 sales): $75
- Slab 3 (21-45 sales): $100
- Slab 4 (46-80 sales): $125
If you generate over 80 sales, you can join their Super Affiliate program and achieve a higher commission rate. You’ll earn a 10% commission on the earnings of any new affiliate you refer with your unique link.
The cookie duration remains active for 90 days, counting from customers’ first click on your link. Therefore, you can only benefit from purchases made within this period.
You can access their banner library to select a suitable template for your marketing site. Additionally, Cloudways provides various exclusive deals and seasonal campaigns to help you attract a larger audience.
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7. Bluehost
Bluehost offers web hosting solutions for individual businesses and digital agencies. Their packages offer advanced tools for creating online stores and managing WordPress.
The Bluehost affiliate program allows you to earn at least a 70% commission rate on each qualified order. You can earn a commission once customers purchase within 30 days of their first click on your affiliate link.
Bluehost issues commission payouts via PayPal and direct deposit. However, you must pay a $20 capped fee to receive your earnings via PayPal.
You can use eye-catching banners and ads to boost audience engagement on your websites. You can also ask their management team any questions about marketing sales tracking.
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8. Freshbooks
Freshbooks is a time-saving accounting software designed for small businesses and freelancers. Users can simplify multiple accounting tasks, including invoicing, expense tracking, time tracking, and financial reporting.
The Freshbooks affiliate program gives affiliates up to a $200 commission on every successful sale and $10 for every free trial. Since the cookie lasts 120 days, you can earn a credit for purchases within this time frame.
You can request promotional tools from Freshbooks to create your content. Their support team is also ready to share advice and tips to help you promote their services effectively.
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9. Quickbooks
Quickbooks provides financial management and accounting for small and middle-size businesses. Their service allows users to work on any device to control their accounting processes.
Managed through CJ Affiliate, the Quickbooks affiliate program allows affiliates to earn up to $50 per subscription:
- Online subscription: $5
- QuickBooks Payroll: $50
The cookie duration lasts for 45 days from customers’ first click on your link before getting expires.
You’ll have full access to their creative asset library of authorized logos and key messages. Plus, you can use their feature sheets to spread your campaigns to a larger audience.
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10. B2B Rocket
B2B Rocket builds AI automotive tools to optimize business sale processes. Their products focus on streamlining outreach resources and finding potential B2B partners.
B2B Rocket pays affiliates from $400 to $2400 per successful AI solution subscription, depending on the type of plan:
- Monthly starter package: $400
- Monthly growth package: $500
- Monthly scale package: $600
- Quarter start package: $1400
- Quarter growth package: $1600
- Quarter scale package: $2400
You can earn a commission as long as customers purchase within a 30-day cookie duration. B2B Rocket uses different payout cycles, including a 30-day net basis for monthly plans and a 90-day net basis for quarterly plans
B2B Rocket consistently updates their promotional tools, such as banners and graphics for affiliates. If needed, you can ask their marketing support team for any questions and advice.
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11. RB2B
- Commission rate: 20%
- Cookie duration: Not mentioned
RB2B helps businesses identify anonymous website visitors within the US geolocations. Their tools also track visitors’ email so that businesses can reach potential leads.
12. PartnerStack
- Commission rate: 15%
- Cookie duration: Not mentioned
PartnerStack helps manage all business partner programs, such as affiliate, referral, and ambassador partnerships. They create an exclusively integrated network for SaaS and tech companies to scale their partner relationships.
13. MailerLite
- Commission rate: 30%
- Cookie duration: Not mentioned
MailerLite is famous for their business email marketing solutions with personalized and automative features. Additionally, the brand provides lead-collecting and product-selling packages to boost business growth.
14. Time etc
- Commission rate: $250
- Cookie duration: 90 days
Time etc is a virtual assistant service helping over 22,000 entrepreneurs manage their business tasks. They mainly support users in creating flexible plans and productive tasks to maintain work-life balance.
15. Square
- Commission rate: $15
- Cookie duration: 30 days
Square invented mobile card readers for businesses dealing with worldwide payments. They also develop tools for managing inventory, communicating with customers, and other key functions.
16. ActiveCampaign
- Commission rate: 20-30%
- Cookie duration: Not mentioned
ActiveCampaign provides all the needed tools for small business to run their marketing campaigns efficiently. They create personalized email marketing, marketing automation, and CRM tools with detailed analytics.
17. Hostinger
- Commission rate: $300
- Cookie duration: Not mentioned
Hostinger is a leading provider of web hosting solutions for over 150 countries. Their hosting plans include various services, such as shared hosting, cloud hosting, VPS hosting, and domain registration.
18. Pipedrive
- Commission rate: 20%
- Cookie duration: 90 days
Pipedrive is a cloud-based CRM platform that allows users to scale their businesses with over 300 integrated apps. The platform has various features for managing leads, tracking deals, and doing tasks automatically.
Conclusion
A B2B affiliate program can benefit affiliates with fantastic commission rates and lucrative benefits. But, it requires you to create insightful and engaging content to attract this unique type of audience. It’s only a few steps away, let’s sign up for a suitable affiliate program and start your promotion today.
