While B2B affiliate programs may seem less interesting than B2C, they can be more profitable because of their high-value products.
Though the sales cycle is longer, if your audience is business-oriented, you can convert traffic into clicks and cash. Check out these 20 top B2B affiliate programs to see which one fits you best!
Quick Comparison
| Program Name | Commission (%) / Payout | Cookie Duration (Days) | Niche Suitable |
|---|---|---|---|
| HubSpot | 30% (Super = 30% + bonus, Elite = custom) | 180 days | CRM, Marketing, Sales, Customer Service |
| Supermetrics | 20% | 90 days | Marketing Analytics, Data Automation, BI Tools |
| Shopify | $150 per paid plan (fixed) | 30 days | eCommerce, Website Builders, Online Business |
| Elite Seller | Up to 30% (drops to 25% w/ 5% coupon; 10% w/ 20% coupon) | 30 days | Amazon FBA, eCommerce Tools |
| SEMrush | $200–350 per lead | 120 days | SEO, Digital Marketing, Content Marketing |
| Cloudways | $50–125 per sale | 90 days | Web Hosting, Cloud Hosting |
| Bluehost | 70% per sale | 30 days | Web Hosting, WordPress Sites, Bloggers |
| LinkMyBooks | 30% recurring | 90 days | eCommerce Accounting, Xero, QuickBooks |
| FreshBooks | Up to $200 per sale (+ $10 per trial) | 120 days | Accounting, Invoicing, Freelancers, SMB |
| QuickBooks | $5–50 per sale | 45 days | Accounting, Payroll, Small Businesses |
| B2B Rocket | $400–2400 per sale | 30 days | B2B AI Sales, Lead Automation |
| ProProfs | 40% annual / 100% first month (monthly plans) | 120 days | LMS, Knowledge Base, Customer Support SaaS |
20 Best Business-to-business Affiliate Programs
1. Hubspot
Hubspot is a powerful CRM platform with various business management tools. They develop innovative marketing, sales, and customer service features for businesses’ operations.
You can join their affiliate program via Impact, a trusted affiliate network. The Hubspot affiliate program offers a commission tier based on your performance:
- Hubspot Affiliate: 30% commission
- Super Affiliate (100-200 signups/month): 30% commission + bonuses
- Elite Affiliate: Custom commission
The cookie duration counts for up to 180 days from customers’ first click on your affiliate link. HubSpot pays you via direct deposit and PayPal once your account balance reaches a $10 payment threshold.
There are up to over 400 promotional assets available for affiliates to create promotional campaigns for HubSpot. You can utilize their copies, banners, images, or videos in creating attractive content for your audience.
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2. Supermetrics
Supermetrics helps businesses automate the extraction, transformation, and loading of marketing data from various sources. They allow users to transfer data into popular business intelligence tools like Google Data Studio, Power BI, and Tableau.
After joining the Supermetrics affiliate program, you can earn a 20% commission rate across all sales. With a 90-day cookie duration, you’ll get credit for purchases in 3 months from customers’ first click.
Supermetrics uses PayPal as their primary payout method for all affiliates. You can also request to get paid via wire transfer. However, you must meet a $50 payment threshold to receive your monthly earnings.
Supermetrics gives banners along with authorized logos for affiliates to use in their promotions. But you should keep in mind that these materials are only available in English.
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3. Shopify
Shopify supports businesses in creating online stores and selling products with over 8000+ integrated apps. With an extensive range of digital features, Shopify empowers entrepreneurs to thrive in the e-commerce marketplace.
When joining the Shopify affiliate program, you can enjoy a $150 commission on each successful Shopify plan purchase. Their tracking cookie window lasts 30 days for you to earn commission from customers’ purchases after their first click on your link.
Shopify makes affiliates payout transactions upon their request or on a bi-weekly basis. You can receive payouts via PayPal or direct deposit if your account balance reaches $10.
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4. Elite Seller
Elite Seller designs exclusive all-in-one software for Amazon sellers to streamline their business operations. Their diverse collection of tools includes product research, inventory management, competitor analysis, and more.
The Elite Seller affiliate program offers up to a 30% commission rate on every qualified sale. However, if you use a 5% promo coupon, your commission will drop to 25%. With the maximum 20% discount, you’ll only get 10% commission.
The cookie duration is 30 days, starting once customers click on your affiliate link. Elite Seller uses various payment methods to pay affiliates, including PayPal, Gift Cards, ACH, and wire transfer.
You can make use of their promotional coupons to attract your audience. Plus, you can customize the time limit for each coupon to align with your marketing strategies.
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5. SEMrush
Semrush provides digital solutions for both small companies and global enterprises. The brand develops excellent SEO tools, backlink analysis, social media management, and more.
You can join the SEMrush affiliate program and earn up to $350 per lead based on your tier:
- Basic (0-4 sales/quarter): $200
- Silver (5-19 sales/quarter): $250
- Gold (20-49 sales/quarter): $300
- Platinum (50+ sales/quarter): $350
Plus, you’ll receive $10 for every free trial subscription made via your link. The b2b affiliate program offers a 120-day cookie duration, starting from the customers’ first click on your link. Impact manages affiliate payouts for SEMrush and pays affiliates via Electronic Funds Transfer and PayPal.
You can freely make use of banners and widgets to create better promotional content. Plus, SEMrush also provides various training materials and expert tips to help you boost your marketing efforts.
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6. Cloudways
Cloudways manages hosting for all types of business websites with a fast and secure 24/7 service. Their cloud hosting connects with various leading cloud services, such as Amazon, Google, DigitalOcean, Linode, and Vultr.
Once you join the Cloudways affiliate program, you can earn up to $125 commission based on your number of sales:
- Slab 1 (1-5 sales): $50
- Slab 2 (6-20 sales): $75
- Slab 3 (21-45 sales): $100
- Slab 4 (46-80 sales): $125
If you generate over 80 sales, you can join their Super Affiliate program and achieve a higher commission rate. You’ll earn a 10% commission on the earnings of any new affiliate you refer with your unique link.
The cookie duration remains active for 90 days, counting from customers’ first click on your link. Therefore, you can only benefit from purchases made within this period.
You can access their banner library to select a suitable template for your marketing site. Additionally, Cloudways provides various exclusive deals and seasonal campaigns to help you attract a larger audience.
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7. Bluehost
Bluehost offers web hosting solutions for individual businesses and digital agencies. Their packages offer advanced tools for creating online stores and managing WordPress.
The Bluehost affiliate program allows you to earn at least a 70% commission rate on each qualified order. You can earn a commission once customers purchase within 30 days of their first click on your affiliate link.
Bluehost issues commission payouts via PayPal and direct deposit. However, you must pay a $20 capped fee to receive your earnings via PayPal.
You can use eye-catching banners and ads to boost audience engagement on your websites. You can also ask their management team any questions about marketing sales tracking.
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8. LinkMyBooks
LinkMyBooks is a powerful accounting automation tool built specifically for eCommerce sellers using platforms like Amazon, eBay, Etsy, and Shopify. It simplifies bookkeeping by syncing your sales data with Xero or QuickBooks, saving hours of manual work and reducing costly errors.
The LinkMyBooks affiliate program rewards affiliates with a 30% recurring commission for every paying customer they refer. With a generous 90-day cookie duration, you have plenty of time to earn commissions as your audience explores the platform.
Affiliates get access to a range of promotional tools, including banners, email templates, and tutorials. The LinkMyBooks team is also available to support you with tips and resources to boost your affiliate marketing efforts.
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9. Freshbooks
Freshbooks is a time-saving accounting software designed for small businesses and freelancers. Users can simplify multiple accounting tasks, including invoicing, expense tracking, time tracking, and financial reporting and integration with a retail accounting software.
The Freshbooks affiliate program gives affiliates up to a $200 commission on every successful sale and $10 for every free trial. Since the cookie lasts 120 days, you can earn a credit for purchases within this time frame.
You can request promotional tools from Freshbooks to create your content. Their support team is also ready to share advice and tips to help you promote their services effectively.
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10. Quickbooks
Quickbooks provides financial management and accounting for small and middle-size businesses. Their service allows users to work on any device to control their accounting processes.
Managed through CJ Affiliate, the Quickbooks affiliate program allows affiliates to earn up to $50 per subscription:
- Online subscription: $5
- QuickBooks Payroll: $50
The cookie duration lasts for 45 days from customers’ first click on your link before getting expires.
You’ll have full access to their creative asset library of authorized logos and key messages. Plus, you can use their feature sheets to spread your campaigns to a larger audience.
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11. B2B Rocket
B2B Rocket builds AI automotive tools to optimize business sale processes. Their products focus on streamlining outreach resources and finding potential B2B partners.
B2B Rocket pays affiliates from $400 to $2400 per successful AI solution subscription, depending on the type of plan:
- Monthly starter package: $400
- Monthly growth package: $500
- Monthly scale package: $600
- Quarter start package: $1400
- Quarter growth package: $1600
- Quarter scale package: $2400
You can earn a commission as long as customers purchase within a 30-day cookie duration. B2B Rocket uses different payout cycles, including a 30-day net basis for monthly plans and a 90-day net basis for quarterly plans
B2B Rocket consistently updates their promotional tools, such as banners and graphics for affiliates. If needed, you can ask their marketing support team for any questions and advice.
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12. Prosprofs
The ProProfs Affiliate Program offers an exciting opportunity for bloggers, influencers, educators, corporate trainers, and tech enthusiasts to generate revenue by promoting a range of reliable and delightful SaaS tools. ProProfs enables millions of users and over 1,000 businesses globally with its industry-leading solutions in learning management, knowledge management, and customer support.
What’s in it for you? Attractive commissions that allow you to earn significantly while creating a reliable source of passive income. ProProfs ensures affiliates have everything they need to succeed, from well-crafted marketing resources to expert guidance every step of the way.
More than just earnings, ProProfs values transparency and reliability. Payments are always on time, with no unexpected deductions—so you can focus on what you do best: connecting your audience with solutions they’ll love.
To get started, sign up for the program by clicking on the link below. Partner with ProProfs to grow your revenue effortlessly with trusted solutions.
40% on annual subscriptions; 100% of the first month’s payment on monthly subscriptions
- Cookie duration: 120 days
- Payment methods: Affiliates can choose their preferred payment method during the application process.
- Payment threshold: $25
- Payment terms: Commissions are paid net 62 days after ProProfs processes the referred customer’s payment.
- Products/services: Learning Management System, Knowledge Base Software, Webinar Software, Customer Feedback Software
- Network: Independently managed by ProProfs
13. RB2B
- Commission rate: 20%
- Cookie duration: Not mentioned
RB2B helps businesses identify anonymous website visitors within the US geolocations. Their tools also track visitors’ email so that businesses can reach potential leads.
14. PartnerStack
- Commission rate: 15%
- Cookie duration: Not mentioned
PartnerStack helps manage all business partner programs, such as affiliate, referral, and ambassador partnerships. They create an exclusively integrated network for SaaS and tech companies to scale their partner relationships.
15. MailerLite
- Commission rate: 30%
- Cookie duration: Not mentioned
MailerLite is famous for their business email marketing solutions with personalized and automative features. Additionally, the brand provides lead-collecting and product-selling packages to boost business growth.
16. Time etc
- Commission rate: $250
- Cookie duration: 90 days
Time etc is a virtual assistant service helping over 22,000 entrepreneurs manage their business tasks. They mainly support users in creating flexible plans and productive tasks to maintain work-life balance.
17. Square
- Commission rate: $15
- Cookie duration: 30 days
Square invented mobile card readers for businesses dealing with worldwide payments. They also develop tools for managing inventory, communicating with customers, and other key functions.
18. ActiveCampaign
- Commission rate: 20-30%
- Cookie duration: Not mentioned
ActiveCampaign provides all the needed tools for small business to run their marketing campaigns efficiently. They create personalized email marketing, marketing automation, and CRM tools with detailed analytics.
19. Hostinger
- Commission rate: $300
- Cookie duration: Not mentioned
Hostinger is a leading provider of web hosting solutions for over 150 countries. Their hosting plans include various services, such as shared hosting, cloud hosting, VPS hosting, and domain registration.
20. Pipedrive
- Commission rate: 20%
- Cookie duration: 90 days
Pipedrive is a cloud-based CRM platform that allows users to scale their businesses with over 300 integrated apps. The platform has various features for managing leads, tracking deals, and doing tasks automatically.
Why Should You Join B2B Affiliate Programs?
If you are a content creator or consultant, you have a choice to make: do you want to play a volume game or a value game?
B2C affiliate marketing—selling clothes, gadgets, or vitamins—gets all the attention on social media.
But the B2B sector is where the “quiet wealth” is often built. B2B programs offer a clear financial advantage: they serve buyers with company budgets, not just consumers with wallets.
By shifting your focus to B2B, you move away from the “churn and burn” model that requires viral traffic.
Instead, you build a business based on high-value relationships and long-term retention. Here is why the math works in your favor.
Significantly Higher Commission Values Per Conversion
The biggest reason to switch to B2B is the return on your effort.
In the B2C world, you often chase 5% commissions on $50 items. That earns you just $2.50 per sale. To make $5,000 a month, you need 2,000 conversions.
Unless you have millions of TikTok views or top-tier SEO rankings, hitting that number every month is exhausting.
In B2B, the economics flip. You are usually promoting software (SaaS) or professional services with contract values ranging from $1,000 to $50,000 or more.
Let’s look at the math:
| Scenario | Product | Commission | Your Earnings |
| B2C | $50 Headphones | 5% | $2.50 |
| B2B | $10,000 Software Contract | 20% | $2,000 |
To earn that same $2,000, you would need to sell 800 pairs of headphones. In B2B, you only need to close one deal.
This lowers the barrier to entry. You don’t need a viral blog to make a full-time income; you just need a small, focused audience of decision-makers.
A site with 5,000 targeted monthly visitors (e.g., “HR software reviews”) can often out-earn a lifestyle blog with 100,000 visitors.
Think of B2C marketing like fishing with a net for minnows—you need thousands of them to make a meal.
B2B marketing is like spear-fishing for tuna. You only need to catch one or two to feast for the month.
Recurring Revenue Creates Passive Income Streams
The second major advantage is the ability to escape the “hamster wheel” of sales.
Most B2C programs pay you once. Sell a toaster today, get paid today. But stop working tomorrow, and your income drops to zero. You start every month at $0.
B2B affiliate programs, specifically in SaaS (Software as a Service), usually work on a subscription model.
Companies pay for software monthly, often for years. Many affiliate programs share this revenue with you for the customer’s lifetime (or at least the first year).
Imagine you promote a CRM tool that costs $200/month and offers a 20% recurring commission ($40/month per user).
Year 1: You refer just 50 customers (about 4 per month). Result: By year’s end, you have a baseline of $2,000/month in passive income.
Year 2: You refer another 50 customers. You now have 100 active users. Result: Your baseline income jumps to $4,000/month.
Year 3: You continue at the same pace. You now have 150 active users. Result: You’re earning $6,000/month, even if you take a month off and refer zero new people.
In this model, your effort from three years ago still pays you today. This is the closest thing to true “passive income” in the industry.
Furthermore, B2B “stick rates” are incredibly high.
A consumer might cancel Netflix on a whim, but a business rarely switches their accounting or project management software once it’s set up.
This means your referrals often stick around and pay you for years.
Less Competition and Market Saturation
You might be thinking: “If the money is this good, isn’t everyone already doing it?”
Surprisingly, no. This is the third major advantage of B2B: The room isn’t crowded yet.
In B2C, competition is fierce.
Try ranking for keywords in fashion, beauty, or fitness and you’re fighting thousands of established affiliates and massive publishers like BuzzFeed.
It’s a saturated market where standing out is nearly impossible.
B2B is different. Many profitable niches are virtually empty because they require specialized knowledge or seem “boring” to average content creators.
🥊 The B2C Fight: Google “best running shoes.” You’ll find millions of results dominated by giants with massive budgets. Breaking in as a solo creator is incredibly difficult.
🎯 The B2B Opportunity: Google “best HIPAA compliance software for dentists” or “top supply chain logistics platforms.” You might find only 5 to 10 relevant results, many outdated forums or thin content.
This lack of competition exists because B2B has a natural barrier to entry.
To sell sneakers, you just need a nice photo. To sell compliance software, you need industry understanding and professional credibility.
This barrier is your best friend. It filters out the “get rich quick” crowd and casual affiliates seeking easy topics.
Because there are fewer quality affiliates in these spaces, your content lasts longer.
In B2C, you might get knocked off Google’s first page in a week. In B2B, a high-quality guide can hold top ranking for years with minimal updates.
Having fewer competitors gives you leverage. In massive B2C programs like Amazon Associates, you’re just a number. Terms are fixed, and commissions often drop without warning.
In B2B, companies are hungry for partners who understand their product. As one of few voices driving qualified leads, affiliate managers often negotiate custom rates, exclusive bonuses, or co-branded assets.
You aren’t just an affiliate; you’re a strategic partner.
How Do You Choose the Right B2B Affiliate Program to Join?
Now that you understand why B2B is the superior choice, the next question is: Which program deserves your time?
As an affiliate, your inventory is not the product—it is your audience’s trust and your creative energy. You have limited “shelf space.”
Promoting a bad product doesn’t just result in zero sales; it damages your reputation and wastes your time.
You need a system to filter opportunities. Don’t just sign up for everything with a high commission.
Treat your selection process like an investor evaluating a startup. Use this framework to assess opportunities and avoid low-converting partnerships.
Audience-Product Alignment: Does This Solution Actually Serve Your Community?
Before checking commission rates, you must pass the “Trust Test.”
Your audience follows you because they trust your judgment.
Promoting a mismatch, even one that pays well, is the fastest way to lose that trust.
Before grabbing an affiliate link, run the product through this Three-Part Alignment Test:
🧩 Problem-Solution Fit:
Does your audience actively complain about the problem this tool solves? Don’t manufacture a need.
Best conversions happen when you present a solution to a problem they’re already struggling with.
✅ Buyer Profile Match:
Do your followers have the budget and authority to buy this? Promoting a $5,000/month enterprise SEO tool to freelance writers is a mismatch.
They might love it, but they can’t afford it.
🤝 Values Alignment:
Does the company’s sales approach match your brand? If you preach ethical marketing, don’t partner with tools using aggressive, spammy tactics.
Never promote a B2B tool “blind.” At minimum:
Go through the sales process yourself. Is the team professional? Is the software buggy?
Find someone actually using the tool and ask, “What’s the most annoying thing about this software?”
Before blasting it to your email list, share the tool with 3 to 5 trusted peers. If they find it confusing or useless, you just saved yourself from a public flop.
Be wary of tools that solve problems easily addressed by free alternatives (like Google Sheets) or products that hide their pricing.
Commission Structure Evaluation: Is the Payout Worth Your Promotional Effort?
Once a product passes the alignment test, you need to run the numbers. Passion doesn’t pay the bills; math does.
Calculate your Effective Hourly Rate by examining commission structure, conversion potential, and attribution window.
Estimate a realistic conversion rate. For B2B, a “cold” audience usually converts at 1 to 3%, while a “warm” audience (trusting followers) converts at 5 to 10%.
The Scenario: You find a program paying 20% on a $10,000 contract ($2,000 commission).
The Reality: If your conversion rate is 2%, you need 50 qualified leads to get that one sale.
The Question: Do you have the reach to generate 50 leads? If not, a lower-ticket item with higher volume might actually pay you more.
In B2C, people buy on impulse. In B2B, buying decisions take weeks or months. Check the program’s “cookie duration” or attribution window.
- 30 Days: Often too short for B2B. You might refer a lead today, but they won’t sign the contract for six weeks. You get $0.
- 90 Days to Lifetime: This is the standard you should look for. You want credit even if legal takes three months to approve.
Always prioritize recurring revenue.
A program paying $2,000 once is great. But a program paying $200/month for the customer’s lifetime is often better.
Refer just 25 customers and you build a $60,000/year annual revenue stream ($5,000/month) requiring minimal maintenance.
Pro Tip: If you have a proven track record, negotiate. B2B affiliate managers have flexibility. Ask for higher tiers or longer attribution windows. They’ll often say yes to secure quality partners.
Payment Reliability and Terms: Will You Actually Get Paid on Time?
You’ve found a product that fits your audience and promises great commissions. But a promise on a dashboard doesn’t pay your rent.
In B2B, cash flow can be tricky. Unlike instant B2C transactions, B2B deals often involve invoices and “Net 30” or “Net 60” terms. If the affiliate program’s rules are vague, you could wait months for your money.
Before sending a single visitor, audit their payment reliability.
Payment Frequency: Monthly is standard. Quarterly is acceptable for high-ticket deals but hard on cash flow. Avoid programs with undefined schedules.
Minimum Threshold: A $50 threshold is fine. A $500 threshold is a trap unless you’re confident you’ll reach it quickly. Earn $400 and stall? You may never see that money.
The Timeline: Look for “Net 30” (paid 30 days after month’s end). Anything beyond “Net 60” is a red flag.
Do they pay via PayPal, Stripe, or Direct Deposit? Avoid companies offering only “account credit” or wire transfers with high fees.
If a customer cancels in month 2, do you lose the commission you earned in month 1?
Don’t trust the FAQ page alone.
Google “[Company Name] affiliate program reviews” or “[Company Name] late payment.” If affiliates are chasing invoices on social media, stay away.
If unsure about a new program, generate one or two conversions, then stop. Wait to see if payment lands on time. Only scale up once they prove reliable.
Affiliate Support Quality: Will You Get the Resources Needed to Succeed?
The final piece is support.
In B2C, you grab a tracking link and banner ad. In B2B, that’s insufficient. You’re selling complex solutions, not sneakers.
To convert business buyers, you need case studies, white papers, demo videos, and detailed spec sheets.
If the program expects you to create these yourself, you’re not a partner. You’re unpaid labor.
Test their support quality before signing up. Email their affiliate manager:
“Do you have a library of case studies I can use?”
“What are your top-performing affiliates doing differently?”
Analyze their response:
The Good: Reply within 24 hours with assets, swipe copy, and specific tips. This partner wants you to win.
The Bad: Four-day delay with just a homepage link.
The Ugly: No reply. If they ignore you while you’re trying to make them money, imagine how they’ll treat payment issues.
Top-tier B2B programs provide:
- Structured Onboarding: Not just login credentials, but guidance on selling their specific product.
- Marketing Assets: High-quality PDFs, unbranded demo videos, and email templates.
- Performance Insights: Regular updates on features or pricing changes so you don’t promote outdated information.
Affiliates with strong partner support generate 3-5x higher revenue. Why? They spend time promoting, not creating basic sales materials from scratch.
If a program doesn’t invest in you, don’t invest in them.
What B2B Products or Services Can You Promote as An Affiliate?
You know why you should join (the money) and how to vet them (the terms). Now comes the fun part: exploring the menu.
The B2B landscape is vast. It isn’t just about selling software; it’s about solving business problems. As an affiliate, you generally have two main categories to choose from: SaaS Products (high volume, recurring revenue) and Professional Services (low volume, massive payouts).
Understanding the difference between these two will help you pick the lane that matches your audience size and style.
Category 1 – SaaS Software & Cloud Platforms
Software as a Service (SaaS) is the bread and butter of B2B affiliate marketing. This category dominates because it combines high demand with recurring commissions.
Since these tools are subscription-based, you earn a cut of monthly payments for the customer’s lifetime.
- Marketing Automation: HubSpot, Mailchimp, ActiveCampaign. Every business sends emails, making these easy sells.
- CRM Systems: Salesforce, Pipedrive. The brain of sales teams.
- Project Management: Asana, Monday.com, Trello.
- Communication: Slack, Zoom, Microsoft Teams.
- Design & Creative: Canva for Teams, Adobe Creative Cloud.
The secret weapon: free trials.
In B2C, customers must pay immediately. In B2B SaaS, you only convince them to try for free. The company’s sales team handles conversion to paid plans. This dramatically reduces friction and boosts conversion rates.
Strategy Tip: Match tools to job roles, not just industries. Promote code repositories to developers, design tools to creative directors, CRMs to sales leaders.
A single high-ranking review article (like “Best CRM for Real Estate Agents”) can generate passive commissions for years.
Category 2 – Professional Services (High-Ticket Referrals)
If SaaS provides steady monthly income, Professional Services are about landing big fish.
This category involves referring clients to agencies, consultants, or firms. These aren’t $50/month subscriptions but $50,000+ contracts.
Commissions are massive, often $1,000 to $10,000 per referral.
💼 Marketing Agencies: SEO firms, PPC agencies, PR firms.
💻 IT & Implementation: Cybersecurity consultants, cloud migration specialists.
⚖️ Legal & Financial: Corporate tax advisors, incorporation services, IP lawyers.
🎓 Executive Recruiting: Headhunters finding C-suite talent.
You can’t automate trust. Business owners won’t hire a $5,000/month SEO agency from a banner ad. They need deep, trusted recommendations.
This model suits consultants and industry experts best. As a CFO advisor referring clients to a tax firm, you might make only three referrals yearly. But at $5,000 each, that’s $15,000 from three emails.
You’re paid on closed deals, not leads. You need qualified prospects with real budgets. Prioritize quality relationships over mass traffic.
Businesses need desks, servers, and machinery to operate.
This category features physical hardware with one-time commissions (5-15%), but order values can be massive due to bulk purchasing.
- Office & Ergonomics: Standing desks, ergonomic chairs, acoustic pods.
- Retail Hardware: POS systems, barcode scanners, inventory trackers.
- Industrial Equipment: Manufacturing machinery, heavy-duty shelving, 3D printers.
- Telecommunications: VoIP hardware, conference systems, networking gear.
In B2C, you sell one chair to a gamer. In B2B, you sell 50 chairs to a startup. A 10% commission on a $500 chair is $50. On a $25,000 bulk order? That’s $2,500 from one referral.
Content Strategy: This category thrives on visual proof. Unboxing videos, durability tests, and hands-on demos build trust.
As an industry expert reviewing “Best POS Systems for Coffee Shops,” you can dominate niches generic sites ignore.
Category 3 – Financial & Accounting Services
If you want the highest retention rates in the industry, look at the financial stack.
This category creates a “sticky” income stream because businesses almost never switch their financial infrastructure once it is set up.
It involves promoting banking, payroll, and payment processing tools.
Accounting Software: QuickBooks, Xero, or FreshBooks.
Payment Processing: Stripe, Square, or merchant account providers.
Payroll & HR: Gusto, ADP, or Rippling.
Capital & Credit: Business credit cards, expense management cards (Ramp, Brex), or small business loans.
Payment processing offers a unique commission model: Transaction Revenue Share. Instead of a flat fee, some partners earn a tiny percentage (e.g., 0.1%) of every dollar the merchant processes.
Example: You refer a busy e-commerce store to a payment processor. If they process $1 million a year, you earn a cut of that volume—forever. It is the ultimate passive income.
Compliance Warning: This is a high-trust, regulated industry. Banks and fintechs have strict approval processes.
They may run a background check on you to ensure you aren’t making false claims. You need exceptional credibility to succeed here.
Category 4 – Web Hosting & Infrastructure
Every business, from the local bakery to the tech giant, needs a digital home. This makes web hosting one of the oldest and most mature affiliate categories.
However, because it is so established, it is also a battlefield.
You are competing against massive review sites with deep pockets. To win here, you cannot just be “another hosting review blog.” You must be a technical specialist.
- Managed WordPress Hosting: WP Engine, Kinsta, or Flywheel. (Great for agencies).
- Cloud Infrastructure: DigitalOcean, Linode, or AWS. (Targeting developers).
- Domains & Email: Google Workspace, Microsoft 365, or Namecheap.
- Security & CDN: Cloudflare or Sucuri.
Don’t just target the end user; target the web agency.
Agencies manage dozens of client sites.
If you can convince a web development agency to switch their infrastructure to a host you recommend (like Cloudways or Kinsta), they might migrate 50 client sites at once.
Premium hosts often pay $200+ per referral. Moving one agency could generate $10,000+ in commissions instantly, plus recurring revenue if the program offers it.
Success Requirement: You need technical chops.
You must produce migration guides, speed test comparisons with real data, and troubleshooting tutorials. Vague promises of “99.9% uptime” won’t convince a developer; hard data will.
Conclusion
A B2B affiliate program can benefit affiliates with fantastic commission rates and lucrative benefits. But, it requires you to create insightful and engaging content to attract this unique type of audience. It’s only a few steps away, let’s sign up for a suitable affiliate program and start your promotion today.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
