The fishing equipment market worldwide generated a revenue of US$24.7bn in 2024. This potential market gives anglers and outdoor enthusiasts higher chances to earn money from fishing affiliate programs.
This article reviews 19 top fishing affiliate programs, covering essential details such as commissions, cookie durations, payment options, and unique benefits. Let’s see which brand will be your ideal partner.
TL;DR
We’ve highlighted 19 fishing affiliate programs to help you generate earnings from fishing passion. Choose the best program for you and apply to start promoting now.
- Pure Fishing (Commission: 10%, Cookie: 14 days)
- Tackle Direct (Commission: 3%, Cookie: 30 days)
- FishUSA (Commission: 5%, Cookie: 30 days)
- Mustad Fishing (Commission: 20%, Cookie: 30 days)
- Discount Tackle (Commission: 3-5%, Cookie: 30 days)
- Hook&Tackle (Commission: 8%, Cookie: 30 days)
- Trident Fly Fishing (Commission: 5%, Cookie: 60 days)
- Bass Pro Shops (Commission: 1-3%, Cookie: 14 days)
- Academy Sports & Outdoors (Commission: 1%, Cookie: 30 days)
- Penn Fishing (Commission: 6-10%)
It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for any brand to grow a successful affiliate marketing program.
UpPromote has helped brands all over the world achieve $1.1B in affiliate marketing sales.
Top 18 Fishing Affiliate Programs in 2024
Want to find the best fishing affiliate programs quickly? Check out the table below for all the details.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Mustad Fishing (20%) |
| Affiliate program with the longest cookie duration | Trident Fly Fishing (60 days) |
| Affiliate program with the most payment methods | Discount Tackle (PayPal, Bank Transfer, cheque, gift card, bitcoin, Google Wallet) |
| Affiliate program with the most promotional materials | Hook&Tackle (Videos, product descriptions, links, banners) |
1. Pure Fishing
Pure Fishing leads the fishing tackle industry with a wide range of products for both freshwater and saltwater fishing. They offer everything from rods and reels to lines, lures, and accessories for anglers of all skill levels.
Their fishing affiliate program provides a 10% commission rate for each order placed. You have 2 weeks of cookie duration to get earnings if customers buy products via your link within that time frame.
Managed through Avantlink, their affiliate program allows you to monitor your sales and commissions through the platform’s dashboard. With PayPal and ACH, the brand provides fast and reliable commission payments to affiliates worldwide.
|
2. TackleDirect
TackleDirect offers a wide range of fishing tackle and equipment from leading brands like Shimano, Penn, Abu Garcia, and Daiwa. The company engages with the fishing community through events, sponsorships, and educational resources on their website.
The TackleDirect affiliates can enjoy a commission rate of 3% for each successful order. The referral window lasts 30 days, allowing you to earn money on purchases within 1 month of the customer’s first click.
You can use their pre-made links or create your own links to promote products. Your link can be in different formats, such as banners, text links, product links, search boxes, and storefronts.
|
3. FishUSA
FishUSA is a nationwide destination for fishing enthusiasts, providing a broad selection of gear, equipment, and accessories. Their expert team also shares the knowledge and expertise of fishing to enhance consumers’ experiences.
Managed through Avantlink, the FishUSA affiliate program offers a 5% commission rate for each successful sale. The cookie window lasts 30 days from the customer’s first click.
They pay commissions for affiliates through PayPal and AHC with support from Avantlink. You can place their pre-made beautiful banners on your site to attract more clicks and drive conversions.
|
4. Mustad Fishing
Mustad is one of the leaders in delivering durable and reliable fishing hooks worldwide. They also offer a range of fishing accessories, including swivels, leaders, and pliers, catering to professional and recreational anglers.
The Mustad affiliate program allows you to earn a 20% commission rate and 30% in the peak seasons. You’ll earn commissions on purchases within 30 days of the customer’s first click on your link.
As a Mustad affiliate, you’ll gain Expert Voice membership and enjoy a 50% discount on all Mustad products.
|
5. Discount Tackle
Discount Tackle takes pride in offering a wide range of fishing tackle and equipment at discounted prices. Their products come from top manufacturers such as Z-Man, Strike King, Rapala, and Shimano.
The Discount Tackle pays affiliates different commission rates depending on your site types:
- Coupon/Deal sites: 3%
- Content sites: 5%
You have a 30-day cookie period to earn commissions from the customer’s initial click.
Managed through Affiliatly, their program provides an easy-to-use tracking dashboard so you can monitor your performance in real-time.
|
6. Hook & Tackle
Hook & Tackle offers premium fishing apparel and gear for freshwater and saltwater fishing. Their products feature breathable, quick-drying, UV-protective fabrics, perfect for improving comfort and performance in challenging outdoor environments.
They provide a commission rate of 8% for every successful order via your link. You may earn $9 for each sale with an average order value of $115.
The brand allows you to get earnings from purchases made within 30 days of customers’ first click.
You can access their creative collection and add various colorful videos, banners, links, and product descriptions to your website. If you’re looking for customizable creative to fit your website or some tips to optimize your promotion, you can reach out to their affiliate managers.
|
7. Trident Fly Fishing
Trident Fly Fishing offers a wide range of fly fishing gear from top brands like Sage, Hatch, and Orvis. They also provide valuable resources to improve anglers’ skills, such as fishing tips and techniques.
Affiliates can enjoy a 5% commission rate on all sales when joining the Trident Fly Fishing affiliate program. You can earn money on purchases made within 2 months from the customer’s first click with the 60-day cookie duration.
You can leverage the impressive banners they provide to drive your audience’s attention. Their product data feeds allow affiliates to display up-to-date product information on your website.
|
8. Bass Pro Shops
Bass Pro Shops sells outdoor recreation and sporting goods for hunting, fishing, camping, and other related outdoor activities. The company is committed to promoting sustainable outdoor practices to protect wildlife.
You may earn a 1-3% commission rate based on the item you promote when joining their affiliate program. They allow you to earn commissions on any successful order made within 2 weeks of the customer’s first click.
The company provides a diverse collection of creatives and content for you to promote their products. Their regularly updated newsletters also keep you informed about the latest product information and exclusive offers.
|
9. Academy Sports & Outdoors
Academy Sports & Outdoors supplies clothing, footwear, and accessories for outdoor sports like hunting and fishing. The brand also has the naming rights to the Bassmaster Classic and partnerships with various sports organizations.
You will get a 1% commission from each successful sale when promoting their products. The 30-day cookie duration allows you to earn money for the purchase within 1 month from the first click.
The brand also gives you many text links and engaging brand images to help your promotion impress audiences’ attention and encourage more sales.
|
10. Penn Fishing
Penn Fishing supplies a large selection of high-quality fishing gear, especially saltwater rods and reels. The brand’s gear holds more than 1,400 International Game Fish Association world records, making them renowned among anglers.
The Penn Fishing affiliate program offers 2 different commission rates for different partners depending on the type of promotion:
- Loyalty partner: 6%
- Content partner: 10%
The brand pays publishers through PayPal and AHC to help you receive your payouts easily. They also support your promotion with various banners and links to help you attract more audience.
|
11. Phoozy
- Commission rate: 6-10%
- Cookie duration: 30 days
Phoozy uses thermal technology to protect electronic devices against extreme temperatures, drops, and water. Their products are perfect for outdoor activities like fishing, hunting, and more.
12. Sportsman’s Guide
- Commission rate: 5%
- Cookie duration: 7 days
Sportsman’s Guide is an American retailer specializing in outdoor gear, including fishing, shooting gear, firearms, and more. They provide numerous items at competitive prices, along with exclusive deals and membership discounts.
13. EGO Fishing
- Commission rate: 6-10%
- Cookie duration: 60 days
EGO Fishing specializes in producing high-quality landing nets and fishing tools. Their products feature corrosion-resistant, tangle-free mesh for easy handling and durability.
14. Epic Fly Rods
- Commission rate: 10%
- Cookie duration: 60 days
Epic Fly Rods are famous for their high-performance fly rods with exceptional sensitivity, strength, and precision. Their products are made from carbon fiber and other high-quality composites to ensure durability and lightweight performance.
15. BassOnline
- Commission rate: 10-20%
- Cookie duration: 90 days
BassOnline is a leading provider of bass fishing guide services in the United States. Their professional guides cater to a diverse clientele, from casual anglers to celebrities and corporate groups.
16. Enigma Fishing
- Commission rate: 20%
- Cookie duration: Not mentioned
Enigma Fishing delivers high-performance rods and gear in terms of durability, sensitivity, and precision for anglers of all skill levels. Their rods are crafted using ultra-light Japanese Toray carbon to improve the fishing experience.
17. Cheeky Fishing
- Commission rate: 10%
- Cookie duration: Not mentioned
Cheeky Fishing has become a trusted name among fly fishing enthusiasts with their innovative fly reels. They combine advanced materials and technology to create lightweight, durable, and precise reels.
18. Berkley Fishing
- Commission rate: 6-10%
- Cookie duration: Not mentioned
Berkley Fishing is committed to enhancing the fishing experience with reliable, cutting-edge fishing gear and accessories. Their innovative products include the famous Trilene fishing line and Gulp Baits.
Conclusion
In conclusion, these 19 fishing affiliate programs offer excellent opportunities for you to monetize your content with high-quality fishing products, reliable support, and attractive payouts. Be sure to research each program thoroughly and consider your audience’s needs before diving in.
