According to Grand View Research, the global self-defense products market, valued at USD 3.03 billion in 2024, is expected to grow at a 6.5% CAGR from 2025 to 2030.
This growth presents a prime opportunity for affiliates in the personal safety niche to earn high commissions by promoting self-defense products and training courses.
We’ve compiled a list of the top 16 self-defense affiliate programs, offering great commissions and attractive benefits. Find the best match for you and start earning today!
TL;DR
You can choose from many reputable self-defense brands to promote. Let’s explore the best programs with key details like commission rates and cookie durations.
- Byrna (Commission: 5%, Cookie: 45 days)
- Taser (Commission: 7%, Cookie: 30 days)
- The Home Security Superstore (Commission: 9%, Cookie: 60 days)
- Little Viper (Commission: 20-30%, Cookie: 120 days)
- Self Defense Keychain Store (Commission: 10%)
- Streetwise Defence (Commission: 50%, Cookie: 365 days)
- Gorilla Ammunition (Commission: 2.5%, Cookie: 30 days)
- Defense Divas (Commission: 5%)
- Defender Ring (Commission: 10%)
- Pretty Loaded (Commission: 50%)
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16 Best Affiliate Programs for Self-Defense Products and Gear
Ready to get started? Discover the best self-defense affiliate programs and start earning commissions today!
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Streetwise Defence, Pretty Loaded (50%) |
| Affiliate program with the longest cookie duration | Streetwise Defence (365 days) |
| Affiliate program with the most payment methods | Taser, Little Viper, Gorilla Ammunition |
| Affiliate program with the most promotional materials | Little Viper, Defender Ring |
1. Byrna
Byrna develops innovative personal security solutions, such as projectiles, self-defense aerosol sprays, and other accessories. Their flagship product, the Byrna Launcher, is a CO2-powered device that shoots pepper balls, rubber balls, and other non-lethal rounds.
This self defense affiliate program offers you a 5% commission rate for every successful sale made via your link. The cookie lasts 45 days from the customer’s first click.
The Byrna affiliate program is managed via CJ Affiliate, so you need to create an account on the platform to get started. You’ll also get access to many promotional codes and special offers to share with your audience.
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2. Taser
Taser produces less-lethal personal protection devices for civilian use. Their devices use electrical pulses to temporarily disable an attacker by disrupting muscle control.
The brand pays you a 7% commission for each qualified purchase made through your link. The 30-day cookie window allows you to earn on sales completed within that period.
Their self defense affiliate program is managed through the Avantlink network. They provide a variety of eye-catching banners for your promotions. Their automated data feed will also keep you up-to-date with the latest product information.
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3. The Home Security Superstore
The Home Security Superstore provides self-defense tools like Tasers, pepper sprays, wireless motion alarms, and security cameras. They also offer product reviews, safety tips, and detailed guides to help customers make informed decisions about personal and home security.
Affiliates can receive a 9% commission on each successful order when joining their self defense affiliate program. You also have a long cookie period of 60 days to earn on purchases from the customer’s first click.
The brand issues payouts via PayPal once your earnings reach a $50 minimum. You’ll have a chance to be featured on the brand’s social media or email list, helping you reach a broader audience and attract more potential customers.
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4. Little Viper
Little Viper manufactures pepper spray self-defense bracelets. Their product is designed like a fitness tracker or watch and can be easily accessed in emergency situations.
When joining this self defense bracelets affiliate program, affiliates will earn a 20% commission for every qualified referral. This rate can increase to 30% during the launch promotion, which runs until May 31st. You can earn money on purchases made within 4 months of the customer’s initial click.
You can choose to receive your payouts monthly via PayPal or as a store discount coupon. However, a minimum balance of $50 is required for domestic transfers and $100 for international ones.
The brand provides various appealing product images, banners, and videos to support your promotions. They also send you product samples to create detailed content and video reviews to engage a larger audience.
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5. Self Defense Keychain Store
Self Defense Keychain Store supplies over 200 styles of self-defense keychains and related safety products, such as pepper spray, stun guns, kubatons, personal alarms, and more. They aim to blend safety and everyday fashion with designs in pastel colors, animal patterns, and trendy add-ons like pom-poms and wristlets.
You can earn up to 10% commission on all successful purchases through your affiliate link. Your payouts will be processed via PayPal with a minimum threshold of $100.
The brand uses the Goaffpro software to manage their self defense affiliate program. They provide you with a smart tracking dashboard to monitor your promotional data. In addition, you can share coupon codes with your audience to increase engagement and drive more sales.
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6. Streetwise Defence
Streetwise Defence provides self-defense classes, workshops, and courses both in-person and online. Their training programs help learners identify threats, avoid danger, de-escalate tense situations, and apply basic self-defense techniques.
You can get a high commission of up to 50% on every successful sale. This self defense affiliate program lets you receive credit for purchases made within 12 months of the customer’s first click on your link.
Being their affiliate, you can promote any or all of their on-demand online courses. Your commissions from all sales will be tracked and paid to your PayPal account once a month.
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7. Gorilla Ammunition
Gorilla Ammunition produces high-quality ammunition and firearm components for training, target shooting, hunting, and self-defense. They are one of the few ammunition manufacturers in the U.S. with an in-house ballistics laboratory.
You’ll receive a 2.5% commission on every successful order when joining their self defense affiliate program. You can earn around $4 per sale with an average order size of $150. The cookie period lasts 30 days from the customer’s first click.
Affiliates will have access to various eye-catching ad creatives designed by their skilled graphics team. You’ll also receive the latest product details and promotional resources from their affiliate coordinators.
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8. Defense Divas
Defense Divas sells self-defense products tailored for women, such as stun guns, pepper sprays, keychain knives, and more. Their “Pink Ink Self-Defense & Safety Awareness” blog shares practical tips to help women protect themselves from physical, emotional, sexual, and psychological abuse.
With the Defense Divas self defense affiliate program, you can earn a 5% commission on each sale. You must set up a Venmo account to receive your payouts. They will process your commission payment if your balance reaches $50.
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9. Defender Ring
Defender Ring is well-known for their unique personal protection jewelry. Their items are equipped with concealed blades, quickly deployed for self-defense or everyday tasks like cutting rope.
This self defense jewelry affiliate program offers a 10% commission for every completed purchase. They pay your commission via PayPal for a secure and convenient payment process.
Once approved as their affiliate, you’ll receive all the necessary links, logos, and media to promote Defender Ring’s products. You can also share unique coupon codes with your audiences to drive more sales.
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10. Pretty Loaded
Pretty Loaded is a well-known personal safety and situational awareness training platform in the U.S. Their training covers identifying criminal behaviors, navigating high-risk areas, practicing safe driving, avoiding carjacking, and staying safe during food and alcohol delivery.
This self defense training affiliate program allows you to get up to 50% commissions on all online training purchased through your link. You’ll need a PayPal account since that’s how commissions are sent monthly.
You can leverage the brand’s logo in your promotions to build credibility and attract more attention. They also create a custom landing page to connect your audience directly to your Pretty Loaded email. Plus, you’ll receive a Facilitator’s Guide, folders, business cards, and other gifts to support your work.
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11. Real Self-Defense
- Commission rate: 10%
- Cookie duration: 10 days
Real Self-Defense provides a curated selection of discreet, dual-purpose self-defense tools. They also offer free tips via articles and videos, covering topics like mental toughness, physical conditioning, improvised weapons, and realistic threat responses.
12. Unbreakable Umbrella
- Commission rate: 5-10%
- Cookie duration: 10 days
Unbreakable Umbrella sells highly durable, wind-resistant umbrellas for both everyday use and self-defense purposes. They also create detailed videos and articles showing how to use their products effectively, along with general safety tips.
13. Olight
- Commission rate: 8%
- Cookie duration: 30 days
Olight provides premium portable lighting solutions, including EDC gear, tactical lights, headlamps, and other accessories. Their tactical flashlights release an intense light that can briefly blind or confuse an attacker, giving users an important moment to escape or defend themselves.
14. The Self-Defense Company
- Commission rate: 40%
- Cookie duration: Not mentioned
The Self-Defense Company offers live, expert-led programs to teach practical personal protection skills. Members can access over 400 on-demand video lessons and drills, downloadable manuals, live online support, and a wide range of additional resources.
15. Wonder Hoodie
- Commission rate: 10%
- Cookie duration: Not mentioned
Wonder Hoodie is a pioneering brand in protective clothing, designing bulletproof and stab-proof apparel. They also donate one protective item to a teacher or student in at-risk communities for every 10 sold through their Safe Schools Program.
16. SABRE
- Commission rate: 10%
- Cookie duration: Not mentioned
SABRE is the leading pepper spray manufacturer in the United States. They support users with training videos and practical tips to ensure confident and effective use of their products.
Conclusion
If you care about personal security or are looking for a profitable niche, let’s dive into these top 16 self defense affiliate programs and compare key benefits like commissions, cookie durations, perks, and other requirements. By focusing on high-quality content and choosing programs that align with your audience, you can thrive in this growing industry and generate earnings.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
