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A Curated List Of Top 10 Best Self-Defense Affiliate Programs in 2024

Welcome to the blog post with exciting knowledge about global affiliates! Let’s discover the top list of 10 self-defense affiliate programs with high conversion rates for marketers with all entries. In 2024, there will be many ...

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self defense affiliate programs

Welcome to the blog post with exciting knowledge about global affiliates! Let’s discover the top list of 10 self-defense affiliate programs with high conversion rates for marketers with all entries.

In 2024, there will be many company ups and downs, so we will provide you with the latest updated list with up-to-date information! After that, the surveys and statistics of high demand for this niche will also be highlighted!

Do not wait anymore! Let’s check!

10 Best Self-defense Affiliate Programs

Here are the latest updates for the list of the best 10 most high-commission affiliate programs in 2024 for the self-defense niche!


Self-defense Affiliate Programs 1

Byrna is a top-tier technology enterprise specializing in creating and selling innovative, non-lethal personal security solutions.

Their mission is to fill the gap in the market for consumers and law enforcement. Of course, those who require a reliable and effective non-lethal alternative to lethal force.

Their product, the Byrna® SD personal security device, was designed to address this need. It’s a state-of-the-art handheld CO2-powered launcher with an effective range of up to 60 feet.

And it far exceeds traditional pepper sprays and other personal security devices, with an effective range of just 10 feet.  At Byrna, they understand the importance of safety, so they provide consumers and law enforcement with the best non-lethal personal security solution.

As an affiliate of this program, they offer a lucrative program with 5% affiliate commissions on referred sales and individual and promotional performance incentives. With a 45-day referral cookie duration, their promo codes and special offers are easily accessible.

  • Commission rates: 5%
  • Cookie duration: 45 days
  • Payment details: Get paid via direct deposit/ check/ Payoneer (for non-US folks). Pays out within 20 days of the end monthly with a minimum payment threshold of US$50 (Direct Deposit) or US$100 (Check)
  • Eligibility requirements: Fill out the application with the information required!

The Home Security Superstore

Self-defense Affiliate Programs 2

Do you believe in taking your safety and security into your own hands? If so, you’ll be excited to learn about The Home Security Superstore.

It is an online retailer that offers a vast range of products across six categories of personal well-being. This includes security, self-defense, surveillance, spy, safety, and survival.

Moreover, The Home Security Superstore customers can enjoy free same-day shipping, unlimited live product support, and a 90-day, any-reason money-back guarantee. And that’s not all!

The retailer’s self-defense affiliate program is available through Refersion. It offers a flat 10% commission for all sales originating from your image & text links. The cookie window is within 60 days. With an average EPC of $168.06, there’s an excellent earning potential here!

Even better? The Home Security Superstore also provides different marketing tools and opportunities. It can include being featured on the company’s social platforms or email list.

The program is open to affiliate marketer with websites, podcasts with relevant social media pages, established followings, and high-quality content.

By joining the Affiliate Program, you can access a partner dashboard. It’s where you can track the commissions, receive payments through PayPal, and receive exclusive resources for affiliate partners.

  • Commission rates: 9 %
  • Cookie duration: 60 days
  • Payment details: Paypal
  • Eligibility requirements: Fill out the application with the information required!

TASER Self-Defense 

Self-defense Affiliate Programs 3

The TASER Affiliate Network is a great way to help keep people safe while being compensated for your efforts.

TASER products are designed with self-protection in mind. The program is open to social media influencers, outdoor enthusiasts, personal safety experts, and TASER trainers.

Becoming an affiliate is easy! Apply to AvantLink, TASER’s affiliate network partner, and complete the application for the TASER.com program.

Once approved, you can post TASER.com on your site and earn a 7% commission on all sales generated through your affiliate links. The cookie life is 30 days, and you can track your clicks and commissions through AvantLink’s interface.

AvantLink offers a range of affiliate tools, including banner ads and data feeds. It will help you promote TASER products effectively.

  • Commission rates: 7%
  • Cookie duration: 30 days
  • Payment details: Direct deposit/ ACH/ wire transfer/ PayPal
  • Eligibility requirements: Go to the website and follow the guide!

Real Self-Defense

Self-defense Affiliate Programs 4

Real Self-Defense is famous for self defense training methods and products. The feature of these products is that they will equip you with the mental & physical skills required to defend yourself.

Their website offers user-friendly information and violence response techniques. So it can help you stay safe in any situation. The company aims to empower you with the tools you need to feel confident and secure no matter what life throws your way.

In addition to their training methods, the brand also offers a small selection of self-defense products and training materials. It includes their very own Unbreakable Umbrella.

This lightweight, functional umbrella is designed to “whack just as strong as a steel pipe.” It can be legally carried anywhere and is a highly convenient and unobtrusive self-defense aid.

They believe that everyone should have access to the tools they need to stay safe. That is why they offer a simple onsite form to sign up for the affiliate program. Once approved, you’ll earn a flat 10% commission on all sales that close within the 30-day cookie period.

  • Commission rates: 10%
  • Cookie duration: 30 days
  • Payment details: Monthly
  • Eligibility requirements: Go to the website and fill out the information required!

The Self-Defense Company

Self-defense Affiliate Programs 5

Are you looking for ways to ensure your safety in uncertain times? The Self-Defense Company has got you covered. With their tactical self-defense courses and tips from elite experts, you can learn how to defend yourself in any situation.

The founder of the company is Damian Ross. He is a highly skilled artist with multiple black belts in Tekken ryu jujutsu, judo, and tae kwon do.

He has used his expertise to design a program that has helped tens of thousands of people learn to protect themselves, regardless of age, size, or gender.

Self-Defense Company affiliates can access various marketing tools and resources, including a pre-written email series, videos, and other creative assets.

Whether you want to learn self-defense for personal safety or become an affiliate, the Self-Defense Company is the perfect place to start.

For detailed commission rates

Training Programs (one-time charges including Operation Phoenix and Defendu) Memberships (Elite, Gold and Bronze and Instructor Program) Live Training (SDC Instructors ONLY – all Lessons and Certifications)
Level 1 40% 35% 50%
Level 2 10% 5% 10%
Level 3 5% 3% 5%
Level 4 2% 1% 2%
  • Commission rates: 1 – 50%
  • Cookie duration: Revealed once registered!
  • Payment details: First week monthly through Paypal with a minimum threshold of $25
  • Eligibility requirements: Fill out the application with the information required!

Learn Self-Defense Online 

Self-defense Affiliate Programs 6

Pete Canavan developed the program. He is a traditional martial arts expert with over 20 years of experience teaching and studying self-defense techniques.

Their program includes a comprehensive book and an online video companion. They are packed with images and information to help you learn hand-to-hand self-defense and survival techniques. You’ll learn practical skills to make a real difference in dangerous situations.

Even better? You’ll have access to high commissions when you promote Learn Self-Defense as an affiliate.

They offer their affiliates a maximum 60% commission on all our sales. You’ll also promote a product that provides excellent value to the customer; minimal cost yields significant benefits.

Their professionally written copy and expertly designed graphics showcase the quality of our program. Plus, they constantly test and improve our marketing materials to help marketers sell more and earn more.

  • Commission rates: 60%
  • Cookie duration: Revealed once registered!
  • Payment details: Monthly
  • Eligibility requirements: Go to the website and follow the guide!

Gorilla Ammunition

Self-defense Affiliate Programs 7

Gorilla Ammunition is a leading manufacturer and supplier of top-quality ammunition, firearms, and components. Whether you’re a seasoned shooter or a beginner, Gorillaammo.com offers a modern shopping experience that caters to all your shot and firearm needs.

Their website is designed to offer customers a seamless and hassle-free shopping experience! Moreover, The brand provides a massive range of products/services from $5 to $3000!

In partnership with AvantLink, the authority in Affiliate Marketing technology, Gorilla Ammunition offers a suite of Affiliate tools to help marketers succeed in their campaigns.

AvantLink’s cutting-edge technology ensures accurate campaign information and efficient workflows, while their team of experts provides unparalleled support to help you achieve your goals.

With Gorilla Ammunition, you can earn a commission of 2.5% on every sale. A 30-day cookie duration that ensures you get credited for all sales referred by you.

The brand is known for its high-quality ammunition, suitable for various applications such as training, target shooting, hunting, and self-defense in many popular calibers.

The brand has an on-staff graphic designer who creates great-looking ad materials and a full-time affiliate marketing coordinator who provides up-to-date information and materials.

Additionally, they regularly offer promotional sales to drive orders and provide various marketing assets, including high-quality creatives.

Please note that shipping restrictions apply to certain CA states and cities/counties, including NY, MA, AK, HI, and DC.

  • Commission rates: 2.5%
  • Cookie duration: 30 days
  • Payment details: Monthly
  • Eligibility requirements: Go to the website and follow the guide!


Self-defense Affiliate Programs 8

This global, technology-driven lighting company specializes in top-of-the-line flashlights and weapon lights!

With over 1,000 certifications and patents, it’s clear that Olight is a leader in the lighting self defense industry. The brand has built a solid customer base of 1.3+ million loyal customers worldwide. Even better? Their products are known for their exceptional quality and reliability!

If you’re interested in promoting Olight’s products, the company offers an affiliate program through ShareASale designed to help you earn big. With a 30-day cookie window and a 10% commission rate, this program offers strong earning potential!

In addition to offering profitability, Olight’s affiliate program provides a wealth of marketing resources that can help you optimize your campaign performance. From creative assets and a data feed to regular deals and coupons, plenty of tools are available to help you succeed.

And with a dedicated affiliate manager to answer your questions and provide guidance, you’ll always have the support you need to succeed.

Approved affiliates can even access free product samples, making it easy to try Olight’s products and see why they’re so popular with customers worldwide.

  • Commission rates: 10%
  • Cookie duration: 30 days
  • Payment details: Check/ direct deposit/ international direct deposit/ wire transfer/ Payoneer
  • Eligibility requirements: Fill out the application with the information required!

Unbreakable Umbrella

Self-defense Affiliate Programs 9

As you may recall from earlier in this piece, the creators of Real Self-Defense offer a unique product called the Unbreakable Umbrella.

Despite being lightweight, this umbrella is designed to provide unprecedented strength, making it an effective self-defense weapon while protecting its users from the elements.

The best part? It looks like any ordinary umbrella and can be taken anywhere, even in places where conventional weapons are not permitted, such as airports.

The Unbreakable Umbrella affiliate program offers a commission of up to 10% per sale and has a 30-day cookie window. This program is managed in-house, and signups are collected through a simple on-site form. However, please note that you must have a website to apply.

If you’re looking for a unique and effective self-defense weapon that can keep you dry in the rain, the Unbreakable Umbrella is worth checking out. And if you have a website, consider signing up for their affiliate program to earn commissions for every sale you refer.

  • Commission rates: 5 – 10%
  • Cookie duration: 10 days
  • Payment details: Monthly
  • Eligibility requirements: Fill out the application with the information required!

Wonder Hoodie

Self-defense Affiliate Programs 10

Wonder Hoodie, a US-based company, has developed what it claims to be the world’s first bulletproof hoodie. This revolutionary product shields the wearer’s head and torso from potential threats and adds a stylish touch to their wardrobe.

Affordably priced between $150 to $800, Wonder Hoodie’s self-defense products are gaining popularity among people concerned about their safety.

Wonder Hoodie’s affiliate program is managed through ShareASale. It provides an excellent opportunity for affiliates to earn a flat 8% commission within a 90-day cookie window.

However, let’s take Wonder Hoodie’s figures into account. The average basket size is around $650.

Most customers order two products at a time – one for themselves and another for their loved ones. This means affiliates can earn even more through their promotional efforts.

  • Commission rates: 8%
  • Cookie duration: 90 days
  • Payment details: Monthly
  • Eligibility requirements: Fill out the application with the information required!

What Makes Self-defense Affiliate Programs a Great Choice?

There are many reasons for marketers to choose the self-defense niche to promote! But we will give you 2 most significant benefits that you can consider:

  • High demand
  • Help each other

Let’s analyze this more deeply!

High demand 

Despite the support of police officers with well-appointed tactical gear, the demand for self-defense products is rising, and various statistics and surveys back this trend. By Grand View Research, in 2018, the global self-defense products market was valued at $2.4 billion. Unsurprisingly, it is expected to expand at a CAGR of 5.9% (2019- 2025).

Several factors drive this growth.

Increasing incidences of civil unrest across the globe are a significant factor driving the global market. Recreational activities like camping & hunting also contribute to the demand for self-defense weapons.

Plus, the availability of various types of convenient personal safety products from manufacturers is helping the market gain prominent acceptance among consumers.

For instance, in 2016, around 11.5 million+ enthusiasts aged 16 years & above participated in hunting activities in the U.S.

Help Each Other

Joining a self-defense affiliate program not only provides you with a chance to earn money but also allows you to promote products and services that help your audience protect themselves in dangerous situations.

It’s essential to be prepared for any unforeseen circumstances that may arise, and affiliate marketing can play a vital role in raising awareness of the community.

Marketers can make a significant difference in the lives of your audience and their loved ones. Your efforts may even be rewarded with grateful feedback from those who have benefited from your recommendations.

Don’t wait until it’s too late! Take action now and join a self-defense affiliate program to start making a positive impact today!

What to Consider When Choosing the Best Self-defense Affiliate Program?

Good Commission Structure

Your earnings will 100% depend on the commission rate offered by your chosen program. So, it’s essential to find a program that offers competitive rates that match other programs in the same niche. Trust me! Your wallet will thank you later.

High Product Quality

As an affiliate, your reputation is everything. It sets you apart from the competition and helps you build a loyal audience.

After all, if you promote subpar products, the audience will quickly lose faith in your recommendations. So, select only high-quality products or services that are effective & meet the needs of your audience.

Suitable Payout Terms

Well, the payout terms are the key to unlocking your earnings. It’s like the magic key that opens the treasure chest. Look for a program with payout terms that are favorable to you.

That means pick one that pays you out frequently and has a low minimum payout threshold. This way, you’ll be raking in the dough in no time!

Tracking and Reporting

As a business owner, you know that tracking your sales performance is paramount for the growth of your business. But more than simply tracking is needed. You need to know which marketing strategies are working for you and which need some tweaking.

That’s where a good tracking and reporting tool comes into play. A program that provides comprehensive tracking and reporting tools can cater you to make informed decisions about your marketing efforts and take your business to new heights.

Professional Support Team

Are you tired of struggling to get the help you need when things go wrong with a program or service? A top-notch customer support team can make all the difference in resolving any problems.

Whether through live chat, email, or even a good old-fashioned phone call, reliable and efficient customer support can save you money, time, and headaches.

So, when searching for the perfect program or service to fit your needs, prioritize finding one with a stellar customer support team.

Based on the above criteria, we highly recommend the Real Self-Defense affiliate program, the Learn Self-Defense Online affiliate program, and the Unbreakable Umbrella affiliate program.


That’s all! Here are the top 10 self-defense affiliate programs you should consider! With detailed information from the official source, you can trust 100%, but you also need to confirm again!

We also provide analytics about the high demand for this potential niche! Some considerations when choosing the best program are mentioned! We hope that you can apply this knowledge in your business journey effectively!

Triumphant will come; therefore, just make an effort and follow the goals! Never give up!

Thank you for reading!

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.