According to the latest APMA 2024 State of the Nation Report, the affiliate marketing industry saw an impressive 17% growth, bringing the total value of the market to £1.67bn. This growth shows how affiliate marketing is becoming an ideal opportunity for UK-based affiliates to earn money.
In this article, you’ll discover top UK affiliate programs offering high commission rates, long-lasting cookies, and other valuable perks. Let’s jump in and start your affiliate marketing strategies!
TL;DR:
Affiliates in the UK can earn some extra money by promoting these best affiliate programs. Let’s see which one gives you the best perks.
- Amazon Associates (Commission: 5%, Cookie: 1 day)
- Etsy (Commission: 5%, Cookie: 30 days)
- The Range (Commission: 2-8%, Cookie: 30 days)
- HelloFresh (Commission: $20, Cookie: 14 days)
- Molton Brown (Commission: 3-5%, Cookie: 15 days)
- Hive.o.uk (Commission: 4-8%, Cookie: 30 days)
- Mamas & Papas (Commission: 5%, Cookie: 30 days)
- Petsure (Commission: 3-10%, Cookie: 30 days)
- Fiverr (Commission: Up to 70%, Cookie: Not mentioned)
Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.
With 4000+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software.
14 Best UK Affiliate Programs & Networks in 2025
If you don’t want to read the long article, the table below will highlight the best UK affiliate marketing programs:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Fiverr (Up to 70%) |
| Affiliate program with the longest cookie duration | Etsy, The Range, HelloFresh, Hive.o.uk, Mamas & Papas, Petsure |
| Affiliate program with the most payment methods | Hive.co.uk (Bank Transfer, SEPA, Credit Card, PayPal, Debit Card) |
| Affiliate program with the most promotional materials | Amazon Associates, Fiverr, Hive.co.uk |
1. Amazon Associates
Amazon Associates is the official affiliate marketing program of Amazon.com. They allow content creators, bloggers, and influencers to earn commissions by promoting Amazon products through unique affiliate links.
The Amazon Associates UK affiliate program allows you to earn a 5% commission by promoting Amazon’s products and services. The cookie will remain active for only 24 hours after the customers’ first arrival at Amazon.com via your affiliate link.
The brand will process your commission through many methods, such as Check, Amazon Gift Certificate, and bank transfer. Besides, you can leverage their pre-made banners, text links, and image links to place on your site and attract your audience.
|
2. Etsy
Etsy connects independent artists, crafters, and vintage collectors with buyers seeking unique, handmade, and creative goods. They provide a broad range of products, such as handmade jewelry, clothing, home decor, collectibles, craft supplies, and vintage items.
Managed through the Awin network, the Etsy affiliate program in the UK offers a 5% commission on every approved sale you generate. The 30-day cookie period starts from the customer’s first click on your link.
They allow you to use their colorful banners of various sizes to promote their products. Their regularly updated newsletters also keep you informed about the latest items and offers to boost your commissions.
|
3. The Range
The Range is a popular variety store and garden centre retailer in the UK. They offer a broad selection of products across various categories, including home, furniture, DIY, gardening, and more.
The Range affiliate program in the UK allows affiliates to earn a 2% commission rate, and top performers can go as high as 8%. With an average order value of around £90, you may earn at least £2 for each successful sale. The cookie duration is 30 days, which means the commission will be counted within this time frame.
You can choose to receive your commission payouts through Klarna, PayPal, or American Express for your convenience. Additionally, the brand will share exclusive updates monthly with essential event details, offers, and helpful tips to help you pick the best products for promotion.
|
4. HelloFresh
HelloFresh provides customers with pre-portioned ingredients and easy-to-follow recipes each week. They offer a variety of meals for different dietary needs and allow customers to choose flexible plans based on their preferences.
Affiliates can sign up for Impact and join the HelloFresh affiliate program in the UK. You can earn a $20 commission for every successful order. The cookie duration is 14 days from the customer’s initial click on your unique link.
You can take advantage of the brand’s ready-made logos, artwork, and banners to craft eye-catching promotions. Moreover, you’ll have the chance to earn performance-based bonuses if you’re among the top affiliates.
|
5. Molton Brown
Molton Brown is a British luxury personal care and fragrance brand. They provide a range of indulgent bath and shower gels, perfumes, hand washes, lotions, and candles with unique scents and premium ingredients.
This UK affiliate program gives you a 5% commission for new customer sales and 3% for purchases from existing customers. They give you 15 days from the customer’s initial click on your unique link to earn money on sales.
You can keep updated with the latest program information and exclusive offers from their newsletters. The brand also gives you many special coupons for you to share with your audiences and encourage more purchases.
|
6. Hive.co.uk
Hive.co.uk is a ethical online retailers that support independent high-street bookshops. They provide a broad variety of books, eBooks, DVDs, Blu-ray, stationery, and music CDs.
The Hive.co.uk affiliate program allows you to earn a tiered commission of 4-8% based on your performance. You have 30 days from the customer’s first visit on your affiliate link to earn money on successful purchases.
You can use their eye-catching banners and text links to help your promotion become more attractive. Their newsletters also keep you updated with new products and offers to promote the brand effectively.
|
7. Mamas & Papas
Mamas & Papas is a British retailer specializing in premium baby and nursery products. The brand offers a wide range of baby items, such as clothing, furniture, car seats, strollers, and accessories.
Their UK affiliate program provides a 5% commission on every successful sale you drive. You’ll have 30 days from the customer’s initial click on your affiliate link to earn money on purchases.
You will receive all the information you need to know about the Mamas & Papas UK affiliate program and all the latest offers from their regular newsletters. Their dedicated affiliate team also assists you with tailored advice and tips to run your promotion smoothly.
|
8. Petsure
PetSure is a pet health insurance company supporting pet owners in managing veterinary expenses. Customers can choose from flexible options such as accident-only, time-limited, or lifetime insurance to fit different budgets and healthcare needs.
Affiliates can enjoy 3-10% commission rates when joining the Petsure affiliate program in the UK. The brand allows you to earn money within 30 days from customers’ first click on your link.
The brand gives you many beautiful banners and creative assets to support your promotion. You can also ask their affiliate manager for more experienced tips to enhance your marketing efforts and boost sales.
|
9. Fiverr
Fiverr is an online marketplace that connects freelancers with clients who need various digital services. They offer a wide range of affordable services, such as graphic design, writing, web development, marketing, video editing, and more.
This UK affiliate program gives you different commission rates of up to 70%, based on which Fiverr product you promote.
| Fiverr’s Product | Commission of the First Order | Commission of Future Orders |
| Marketplace Gigs | 25% | 10% |
| Pro Services | 70% | 10% |
| Logo Maker | $30 | 10% |
The brand will process commission payouts at the beginning of each month if your balance is over $100. Besides, you can place their appealing banners, landing pages, and buttons on your website to engage your followers and increase sales.
|
UK Affiliate Marketing Networks
10. Rakuten Advertising
Rakuten Advertising is a global digital marketing platform providing various digital advertising solutions. They help brands and advertisers connect with consumers by leveraging tools like affiliate marketing, programmatic advertising, display ads, and data-driven insights.
When becoming a Rakuten Advertising partner, you will earn different commission rates from many affiliate programs in the UK. You can choose the best products that align with your content and audience.
Rakuten Advertising pays publisher commissions via PayPal, ACH, or check. You can choose one payment method per account, and the available options may vary depending on your country and the advertiser network.
11. CJ Affiliate
CJ Affiliate is one of the largest and most well-established affiliate marketing networks globally. They connect brands with affiliates to help promote products and services in exchange for a commission on sales or leads generated.
You will get different commission rates depending on which UK affiliate program you apply for. The brand provides flexible performance-based payment models like pay-per-sale, pay-per-lead, and pay-per-click.
CJ Affiliate collaborates with Payoneer to help publishers receive payouts conveniently. Commissions payouts are processed around the 20th of each month.
12. Shareasale
Shareasale is a well-established affiliate marketing network with over 30,000 merchants and 1 million publishers. Their user-friendly tracking tools and reports help both advertisers and affiliates grow and scale their performance-based marketing efforts.
Shareasale sends out your last month’s commissions on the 20th of every month. You can receive your payouts through Check, Direct Deposit, Wire transfer, and Payoneer.
You can sign in to your Shareasale account and find a suitable affiliate program in the UK to join. Each program will have a different commission rate, cookie period, and payment threshold depending on the advertisers.
13. Impact
Impact is a leading partnership management platform widely used for affiliate marketing, influencer collaborations, and referral programs. They offer access to thousands of brands and affiliate programs across diverse industries like travel, finance, fashion, and marketing.
The Impact publishers can enjoy commissions via PayPal or bank transfer. But you need to reach a minimum balance of $10 before requesting withdrawals.
Impact also provides a smart tracking dashboard to give you real-time updates on how your promotions are performing.
14. Awin
Awin has established themselves as one of the largest and most trusted networks in the affiliate marketing industry. They partner with over 15,000 advertisers from various industries, giving affiliates the chance to promote a diverse range of products and services.
You can sign in to your Awin account and choose the most suitable affiliate program to join. The brand provides detailed information about the programs so you can compare different commission rates, cookie durations, and other benefits.
Awin provides a range of payment methods, including SEPA, BACS, ACH, and Payoneer. Payments will be processed twice a month on the 1st and 15th of each month, providing a quicker cash flow.
Conclusion
The UK affiliate programs are thriving, with impressive growth and exciting opportunities for marketers in 2025. By choosing the right programs based on commissions, cookie duration, and other benefits, you can boost your earning potential and build a successful affiliate business.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
