Generating income in lifestyle affiliate marketing is easy for bloggers, as they can promote various products such as clothes, education, beauty, and more.
In this article, we’ve compiled the 17 top lifestyle affiliate programs featuring the most potential niches. Consider commission rates and cookie life to find your perfect start.
In the later section, we will also provide merchants with useful tactics to grow their lifestyle affiliate programs.
TL;DR
Bloggers can unlock significant income opportunities through lifestyle affiliate programs. Discover which program is the best for different lifestyle niches.
- Amazon (Commission: 1-20%, Cookie: 24 hours)
- Lululemon (Commission: 5%, Cookie: 30 days)
- Obagi (Commission: 40%, Cookie: 30 days)
- Target (Commission: 8%, Cookie: 30 days)
- Etsy (Commission: 4%, Cookie: 30 days)
- Skillshare (Commission: 40%, Cookie: 30 days)
- MasterClass (Commission: 25%, Cookie: 30 days)
- YesStyle (Commission: 10%, Cookie: 30 days)
- Ulta Beauty (Commission: 2, Cookie: 30 days)
- Nordstrom Rack (Commission: 3.2%, Cookie: 7 days)
Successful affiliate marketing for lifestyle brands means creating a supportive and rewarding setup for affiliates. Keep reading to the end of this writing to find out how to improve your lifestyle affiliate program.
- It’s best to collaborate with influencers whose content fits your brand. As the content is a good match, their promotions will have a greater influence on their audience.
- You can customize benefits for different affiliate groups, including exclusive discounts or higher commissions for top affiliates.
- Your affiliates will appreciate a personal dashboard. They will want to monitor their performance & track how much they’ve gotten.
- Lastly, you can keep affiliates engaged & motivated through regular communication & ongoing support.
Affiliate software like UpPromote makes it easy to launch & manage programs. We help your lifestyle brands you recruit affiliates, track performance, process payments, and more. With 24/7 customer support and clear in-app guidance, you’ll have all the help you need at any stage.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
17 Best Lifestyle Affiliate Marketing Programs & Networks
Are you looking for affiliate programs for bloggers in the lifestyle niche? Here is a quick review of the top choice for you:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Obagi, Skillshare (40%) |
| Affiliate program with the longest cookie duration | Lululemon, Target (30 days) |
| Affiliate program with the most payment methods | Nordstrom Rack (ACH, bank transfers, PayPal, checks, wire transfer) |
| Affiliate program with the most promotional materials | Amazon, Target, Etsy |
1. Amazon
Amazon is among the largest online e-commerce retailers in the world. They offer a wide selection of products for lifestyle affiliates to promote, including furniture, books, beauty products, sports, and more.
Their affiliate program is called Amazon Associates, which allows affiliates to earn up to 20% commission on each successful order. The commission rate depends on the type of products:
The cookie duration is noticeably short, lasting only 24 hours for affiliates to earn a credited commission. Amazon pays affiliates through their Amazon Gift Certificate and bank transfer, with a payment threshold of $100. Otherwise, for paying via cheque, the minimum balance is $10.
Amazon provides various tools and features for affiliate marketing, including banners and links. They also customize unique ads for affiliates to use in their promotions if needed.
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2. Lululemon
Lululemon is a top provider of women’s non-sweating gear, making it perfect for promoting an active lifestyle on your blogs. They specialize in yoga, running, and training products, helping people enjoy their workouts without worrying about sweating.
Affiliates can join the Lululemon affiliate program via Awin. Lululemon offers a commission rate of 5% for their partners. Their average order value is over $100, which means you can earn $5 for each sale.
The cookie remains active for 30 days, meaning your approved commission is counted within 1 month from the customer’s first click.
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3. Obagi
Most dermatologists recommend Obagi as a top skincare brand for their science-backed formulas. Their reputation for high-quality skincare products will add credibility to your lifestyle content.
Managed through UpPromote, Obagi pays up to 40% commission for every sale through affiliate links. The cookie duration lasts for 30 days for the commission to be counted. Obagi pays via PayPal on a net 45 basis, so a PayPal account is required for you to receive earnings.
Affiliates can choose their suitable promotional tools on the marketing dashboard. Banners and logos are all available to put on your promoting site.
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4. Target
Target ranks in the top 10 trustworthy online retailer in the US, with nearly 2,000 shops across the country. As a lifestyle blogger, you can select products from the diverse categories at Target to promote, such as home decor, beauty, and luggage items.
The Target affiliate program is managed by Impact Radius, a trusted affiliate network. The commission rate for each sale at Target is 8% of the revenue share. The tracking period for credited earnings is 30 days from the first click of the customer.
When successfully signing up for the program, affiliates will get free access to banners and links. Target also has various creative widgets for their partners to choose from.
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5. Etsy
Etsy is where to find the largest collections of unique and hand-crafted items. With their wide range collection of jewelry, bags, and more, lifestyle bloggers can recommend Etsy to their target users.
You can apply for the Etsy affiliate program by signing up at Awin. The commission rate for affiliates at Etsy is 4% of each order. The cookie duration is 30 days for affiliates to earn a credited referral.
As an Etsy partner, you can access their full range of banners and links for affiliate marketing. They will also send newsletters regularly to notify you about new promotions and campaigns.
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6. Skillshare
Skillshare is an online learning community offering suitable creative courses to advertise in your lifestyle content. To date, they have supported over 60,000 student projects, including graphic design, animation, and more.
Skillshare runs their affiliate program through Impact. Skillshare offers up to a 40% commission rate for their partners. The cookie is tracked within 30 days from the first click of customers.
Skillshare will share special promotions monthly with their affiliates. You can use these as an attractive benefit for your audiences.
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7. MasterClass
At the start of a $10 monthly subscription, users can learn any professional course at MasterClass to enhance their lifestyle. You can feature nutrition, sports training, or mental health courses when promoting a healthier lifestyle on your blog.
Powered by Impact, the MasterClass affiliate program provides a 25% commission rate for publishers. Cookie tracking lasts for 30 days for affiliates to earn an approved referral through their unique link.
MasterClass supports their affiliates with coupons and discounts to attract more customers. They will also create unique links for each partner to use in their promotions.
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8. YesStyle
YesStyle is among the fastest-growing beauty and lifestyle retailers of Asian cosmetics. You can explore their lifestyle categories and promote the latest lifestyle trends in travel, art, or entertainment.
YesStyle has partnered with multiple affiliate networks, such as Awin and ShareASale. After joining their affiliate program, you can earn up to 15% commission on every successful sale within a 30-day cookie duration. However, the commission structure is varied, depending on the types of affiliate:
- 15% for KOL (invitation-only)
- 10% for Social Influencers, review sites, blogs, and content sites
- 5% for sub-affiliate networks
- 2% for cashback/coupon sites
Affiliates can access YesStyle’s up-to-date product feed and choose the best deals to promote. YesStyle also informs their partners about new creatives via weekly affiliate newsletters.
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9. Ulta Beauty
Ulta Beauty carries both high-end and low-cost cosmetics products in their retail stores. You can pick suitable items from Ulta Beauty’s extensive collection to match your lifestyle content.
Affiliates can only sign up for the Ulta Beauty affiliate program through Impact. Ulta Beauty pays their affiliates a 2% commission rate for orders through their unique referral link.
The tracking period for affiliates’ credited commission is 30 days, which starts counting from the first click of the customers.
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10. Nordstrom Rack
Nordstrom Rack caters to shoppers looking for popular lifestyle brands and the latest trends at unbeatable prices. Lifestyle bloggers can showcase Nordstrom Rack on their blogs, highlighting the 30-70% discounts available on trendy items.
By joining the Nordstrom Rack affiliate program, affiliates can earn a 3.2% commission rate for each sale from their unique affiliate link.
The cookie duration lasts for only 7 days, meaning your commission is tracked within a week from the first click or every audience.
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11. HelloFresh
- Commission rate: $20
- Cookie duration: 14 days
HelloFresh elevates customers’ lifestyles with their popular 5-star meal kit in the USA, Canada, and European countries. They change the meal routine by providing over 100 weekly menu and market items.
12. Calvin Klein
- Commission rate: 10%
- Cookie duration: 30 days
Calvin Klein was the first brand to design modern and sophisticated jeans for both men and women. The brand offers the top choices in clothes, accessories, and even home decor items.
13. New Balance
- Commission rate: 7%
- Cookie duration: 30 days
New Balance sneakers are designed to enhance users’ lifestyles. With cushioned insoles and plush midsoles, these shoes deliver a comfortable wearing experience.
14. Casio
- Commission rate: 10%
- Cookie duration: 30 days
Casio is best known for their innovative and integrated advanced features in watches. Its products also include calculators, mobile phones, digital cameras, and more.
15. Realher
- Commission rate: 25%
- Payment methods: PayPal
Realher creates their makeup collections with the ambition of empowering beauty. Each of their luxury products is crafted with inspiring shade names and formulas.
16. ShareASale
- Commission rate: 4-50%
- Payment methods: Check, direct deposit, wire transfer, Payoneer
If you’re looking for a lifestyle affiliate program, ShareASale offers a range of high-potential options for you. Over 260 affiliates join ShareASale every day to earn money from affiliate marketing.
17. Commission Junction (CJ Affiliate)
- Commission rate: 3-50%
- Payment methods: Direct deposit, Payoneer, check
Commission Junction has worked with various lifestyle brands, such as Barnes&Noble and Hello Fresh, as their affiliate network. Joining CJ Affiliate will give you the opportunity to maximize your earnings.
Best Affiliate Marketing Practices for Lifestyle Brands
Nielsen’s research shows that 88% of shoppers choose to buy products based on an influencer’s suggestion. Partnering with influencers or affiliates can help lifestyle brands reach a lot of potential customers.
UpPromote lets you build an affiliate program in minutes. We help you manage everything from setting commissions and tracking affiliates to processing payments. Our support team is available 24/7 to answer any questions.
Easily run and manage your lifestyle affiliate program with UpPromote
Partner with niche influencers
It’s essential to collaborate with influencers who have a genuine connection with your lifestyle items.
These influencers should already be creating content related to your niche. Hence, when they mention your products, their followers are more likely to engage and make purchases. It comes off as a natural mention, not a sales pitch.
For instance, fashion influencers’ followers often see content like daily outfits, styling boots, or accessorizing tips. If they mention your clothing brand in a post about what to wear to birthday parties, it’ll feel more engaging to their audience.
Suppose you’re in the education niche. Influencers who create content about their Chinese learning can recommend your courses to their followers. As their audience feels like they’re learning with the influencer, they’re more likely to enroll in your course.
Provide various perks tailored to each affiliate group
Customized perks for different affiliate groups can help you better manage your affiliate pool. You will be able to optimize your budget while maximizing your affiliate reach.
For instance, you can provide new affiliates with a standard 10% commission. Each time they make a sale, they’ll earn 10% of the sale’s value.
Then, you can reward top performers with higher commission rates. With commissions based on order value, you can even motivate affiliates to generate more sales. The more they sell, the greater their compensation.
Our affiliate system makes it easy for you to set up these commissions. In the UpPromote dashboard, go to Programs > Add Program and select the Advanced Rule. Then, choose among percent of sale, flat rate per order, or flat rate per item. Here’s an example structure:
- Under $800: 15%
- $800 to $1,300: 20%
- Over $1,300: 25%
Want to share these valuable perks with your top affiliates personally? Our app can assist. We keep you updated on your high-achieving individuals. To find this list, go to the UpPromote dashboard, click Analytics, and scroll down to the Top Affiliates section.
Let affiliates track & optimize performance via personal dashboards
Personal dashboards are among the most important tools lifestyle brands can offer their affiliates. Affiliates want to know how well they’re performing. They’ll want to track their sales and commissions and check if refunds impact their earnings.
In case you use our affiliate management app, your affiliates can have their own tracking dashboard. They can monitor real-time data on their clicks, sales, commissions, and more.
UpPromote also lets you personalize the affiliate account with custom CSS codes. You can adjust the affiliate admin page’s color or even hide the affiliate link if you prefer to track conversions via coupon codes.
Ensure regular communication and support
If lifestyle affiliates receive dedicated support, they’re more likely to stay engaged and drive sales to your store.
You need to spend time assisting your partners. That’s fair because your brand gains the most from their efforts.
You can keep affiliates updated with new product launches or specific upcoming promotions. Hence, they can prepare content early and promote your brand to their followers.
For example, after informing influencers of your new eye cream launch, you can even send them some samples. They’ll be able to create first-try experience videos to share with their followers.
Moreover, a dedicated support team is essential for providing assistance to your affiliates. You can help solve issues with affiliate links or experience delays in receiving commissions. Your program can only run smoothly as affiliates can promote your products without obstacles.
With UpPromote, you can easily communicate with your partners through both email and chat. Send bulk emails to tell all affiliates about program updates, commission changes, or new promotions.
You can also send direct messages to individual affiliates through the app. Additionally, affiliates have the option to contact your team via these chat boxes. Both sides work together to solve any problem and build relationships in the long run.
Conclusion
Affiliate programs can benefit both lifestyle brands and marketers. Affiliates promote their favorite products and earn commissions. In the meantime, brands boost their brand awareness and potentially increase sales.
Brands can consider using UpPromote to launch their first program or optimize their current one. We have helped numerous brands create successful affiliate programs, resulting in over $1 billion in affiliate revenue.
Our complete solution provides a step-by-step guide to start your affiliate campaigns. Check out our pricing plans to find the best fit for your business.
